The little known “thing” could make or break your jewelry biz

 

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Curious, do you think it’s better to cast a wide net and try to appeal to everyone? Or stay focused on one customer to build your brand and get more raving fans?

OK go: answer the question.

If you are tired of working with clients who only buy from you once but never again or are frustrated because you are spinning your wheels trying to find clients, then listen up.

In order to have the RAVING fan base you want (and every designer needs), you must create a crystal clear picture of one DREAM client (just one). Once you’ve identified her (or him), you can use what you’ve learned and use that info to attract more like her..

If you you ignore this step, you are putting your business in jeopardy! Identifying your DREAM client is the key that will to make or break your jewelry business.

The key is to get specific. Pretend like you are creating a personal profile of your Best Friend (who loves to shop from you).

Here are some of the key things you need to identify:

1. Demographics:

These are the basics such as: sex, age, marital status, occupation, income, etc.

2. Psychographics:

Now we go a little deeper into: values, attitudes, interests, lifestyle, etc.

3. Hopes and Fears:

We consider hopes and fears because this gives us a great basis for how you can help them. Hopes and Fears include: their DREAM scenario, biggest aspirations in life, their biggest fears that you can help solve.

In relationship to jewelry, these can be a wide variety from perceived value, how it makes your DREAM client feel or status.

4. Motivation:

Motivation in purchasing is generally based on hopes and fears. Consider how your products solves a problem they are having or makes them feel unique.

Once you consider all of these points, you can create a detailed DREAM client profile! You’ll use this profile or avatar when developing all of your marketing. There’s a lot more to it, that’s why….

Today we are excited to announce a FREE training called the How to Identify Your DREAM Client. If you are serious about creating a base of more RAVING fans, this training is a MUST!

GO HERE TO ENROLL IN THE FREE TRAINING

We want to hear from you! In the comments below, tell us the following:

1. Are you trying to sell to everyone or are you honing in on just one DREAM client?

2. What is your biggest revelation about identifying a DREAM client?

 



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5 Responses to The little known “thing” could make or break your jewelry biz

  1. catherine says:

    Have you ever herd the phrase
    The turtle wins the race, not the hare?
    It’s so true!
    In the beginning I was very excited as I knew that I could multi-task with my many creative juices like there was no tomorrow! lol
    So, I was trying to please everyone with many different kinds of designs.
    Even though I was successful and sold my jewelry and quite well, I was drained and felt unmotivated.
    If I only had recognized those professional woman that attended my event’s not to mention that they didn’t mind spending money.
    I now feel that I know who will be my ideal client!
    and as I evolve I think it is going to be a very exciting challenge!

    Catherine

  2. catherine says:

    Have you ever heard the phrase
    The turtle wins the race, not the hare?
    It’s so true!
    In the beginning I was very excited as I knew that I could multi-task with my many creative juices like there was no tomorrow! lol
    So, I was trying to please everyone with many different kinds of designs.
    Even though I was successful and sold my jewelry and quite well, I was drained and felt unmotivated.
    If I only had recognized those professional woman that attended my event’s not to mention that they didn’t mind spending money.
    I now feel that I know who will be my ideal client!
    and as I evolve I think it is going to be a very exciting challenge!

    Catherine

  3. Thanks for a great article!

    I sell online, so it’s hard to know who’s buying, in terms of demographics. I don’t even know how I’d identify their dreams and fears. But after reading your article, it occurred to me that not knowing my ideal client is behind my confusion about what I should make, what my style is, etc. Although I’ve actually written down the best-guess demographics of my clients, not creating for one ideal client makes me feel undirected and results in trying many materials, techniques, etc., and never committing to or becoming truly skilled with one that could lead to a signature look.

    Yesterday, I read this passage and thought it an apt description of this scattershot approach:

    ” … is like digging several shallow holes for a well. If we want to hit water, we dig straight down to one place.”

  4. Aradia says:

    I think I’m all for one, but I think I have been unclear on exactly what she is like.

    My take away is about considering her hopes & fears and how those influence her buying decisions. From a personal perspective I don’t buy a lot of jewelry so its difficult for me to see how those factors sync into the process.
    Aradia recently posted..WUW?: Spring-a-LingMy Profile

  5. [...] your DREAM client is one of the most important things you will do for your business. Every–and I mean every [...]

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