Wholesale Strategies

#43 How to Create a Wholesale Line Sheet that Catches a Retailer’s Attention

By Tracy Matthews / May 31, 2016

You only get one first impression!   And…according to Forbes Magazine it takes at most 30 seconds for a total stranger to form their first impression of you.   You might be thinking, what does this have to…

Read More

#42 How to Sell Your Jewelry into Retail Stores: 12 Strategies to Increase Wholesale Sales

By Tracy Matthews / May 24, 2016

Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time? Overwhelming + a little scary, right? That’s the same feeling a lot…

Read More

#40: The Biggest Pricing Mistakes That Cost You Big Time

By Tracy Matthews / May 10, 2016

Let’s go back to school today…   Raise your hand if you’ve ever gotten feedback that your jewelry is priced too high or too low.   Raise your hand if you aren’t making enough sales because of price…

Read More

#38 Easy Sourcing Strategies for Your Jewelry Business

By Tracy Matthews / April 26, 2016

Sourcing, Sourcing Sourcing…it’s a thorn in our side as designers and jewelry makers.   I know many of YOU get seriously overwhelmed by sourcing.   I’ll be honest: I even got anxiety when planning this podcast!   (I’m…

Read More

#15: Trade Show Planning Tips from a Trade Show Carnie

By Tracy Matthews / December 8, 2015

Are you completely overwhelmed by the world of trade shows? You’re not alone. With hundreds of trade shows to choose from and plan for, the whole process can be daunting. Whether you like it or not, trade shows…

Read More

The Piece of Technology That Could Get You More Sales From Buyers

By Sharon Kwon / June 2, 2015

Have you ever been so overwhelmed by your email inbox that you missed a VERY important email? Yeah me too! A few months back, I was chatting with a buyer from a sought after jewelry store. She revealed…

Read More

STOP doing this if you want to get your collection into MORE stores!

By Sharon Kwon / May 26, 2015

Are you having a hard time getting your designs into stores? Or maybe you’ve been selling to stores for awhile, but are struggling to to attract your DREAM stores? You might be making THIS big mistake and you…

Read More

3 Success Strategies You Need to Survive in the New Economy of Wholesale

By Sharon Kwon / November 11, 2014

Mastering your wholesale jewelry business is an art! Surviving in the new economy of wholesale can feel like a sink or swim business…and in fact it kind of is! Grabbing the attention of retail buyers is one thing–getting…

Read More