Attention Jewelry Designers: Get ready to meet your DREAM Client and boost your sales at the same time!

Tracy Matthews + Robin Kramer

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F&TA:: DREAM Client Intensive

Our 14-day virtual mastermind course is specifically for jewelry designers (like you) who want to effortlessly attract their DREAM clients and increase their sales:: regardless of their business model.

Does this sound like you?

  • You aren’t hitting your sales goals and/or you’re struggling to sustain your jewelry business.
  • You have difficulty getting enough clients to pay yourself or to grow your business.
  • Your clients frequently buy from you once, but never again.
  • You’re afraid if you don’t try to appeal to everybody you will lose potential clients.
  • Your marketing efforts are fruitless and you don’t understand why.
  • You can’t hone in on your design process and your collection because you’re trying to please EVERY client instead of the RIGHT client.
  • Raving fans? It seems like only a handful of people talk about your work.

Sound familiar? We can’t help but notice you’re twirling your rings and fiddling with your necklace. We’ve been where you are, and we have the perfect solution… The F&TA DREAM Client Intensive is for YOU!

Join us and get the inside track on:

HOW TO CREATE A CRYSTAL CLEAR PICTURE OF YOUR DREAM CLIENT

We get it. Sometimes you design jewelry with your taste in mind. Sometimes you design for others. You love your creative freedom, but you can never seem to encourage repeat business. It can be a struggle to sell each new piece. Guess what? Finding your DREAM client will bring cohesion and consistency to your collections…and a band of super loyal clients who are dying to purchase again and again!

HOW TO LET GO OF TRYING TO PLEASE EVERYONE SO YOU CAN FOCUS ON THE ONES WHO MATTER

Your jewelry is not for EVERY woman, even though you think it is. You’re getting exhausted between trade shows, etsy, and beyond and still your products just don’t sell like they should. The answer isn’t finding EVEN MORE potential clients. The answer is targeting your DREAM client and marketing to the people who LOVE your jewelry and can’t get enough! We’ll show you how.

HOW TO CREATE A FRAMEWORK FOR HOW & WHERE TO FIND YOUR DREAM CLIENTS

Knowing exactly the type of client who will fall in love with your jewelry is one thing. Fine tuning your marketing to find her is a different story. No matter what rock you overturn, she always seems to evade your reach. Stop hemorrhaging money on marketing with meager results. We’ll show you how to build a marketing plan that ATTRACTS your DREAM client to YOU!

HOW TO TARGET YOUR DREAM CLIENT WHERE THEY ARE HANGING OUT REGARDLESS OF YOUR BUSINESS MODEL

You don’t have time to go to trade shows every weekend, but your etsy account just isn’t getting enough traffic. Maybe you’re trying to market to brick and mortar stores and you can’t drum up any interest. Your business model fits perfectly with your lifestyle, but it isn’t really attracting clients.

Don’t worry. We’ll show you how to keep your infrastructure in place and still reach your DREAM client.

HOW TO USE WHAT YOU HAVE LEARNED TO INCREASE YOUR SALES BY FINDING YOUR DREAM CLIENT

You have used all the sales tricks in the book, your collections are beyond beautiful, and you are ready to handle any and every order that comes your way… but your bottom line is sagging and collecting dust on the floor. You’re in the right place. We’ll show you what to do to leverage your DREAM client avatar and massively increase sales!

Here’s why you’ll love this Intensive:

In the past collective 40 years in business, Tracy & Robin have really seen and experienced everything. We’re ready to dish with you and tell all…

We’ve created a step-by-step program to take you go deep inside the mind of your DREAM client. You’ll never wonder where to find her again. And, you can direct all of your sales and marketing efforts to keep DREAM clients as repeat clients for life.

AndreaWysocki
Once you start turning non-DREAM clients away you will actually INCREASE your sales figures. Believe it or not, it’s true!! We’ve seen it first-hand.
Before I didn’t have a specific person in mind when I was designing my collections, I just tried to market to everyone. Now I know exactly who I am targeting and my sales have doubled. I am no longer making pieces just to make them and I am not wasting time and money trying to market to the wrong people.
Andrea Wysocki, Andreawysocki.com
AndreaWysocki
The DREAM Client Intensive felt revolutionary…
Taking the course helped me change design directions when I realized my DREAM client was someone quite different than I ever expected.
Jane Bartel Viscidi, janebarteljewelry.com

How else is this intensive going to change your life?

Our bite-sized lessons are built to ignite your creative juices and reduce the feelings of overwhelm most people experience when doing DREAM client work.

Our goal is to help you:

  • Feel super excited about digging deep into this DREAM client work because you’ll finally have a clear picture of your DREAM client, as if he or she is standing right in front of you.
  • Discover who your DREAM client is in about 30 minutes a day with simple, bite-sized exercises (sure to get the juices flowing).
  • Have so many inspired ideas about where to find your clients online and in real life that you’ll create a steady stream of income for your jewelry business in no time (that’s no joke).
  • Feel so confident and comfy when contacting your DREAM Client that it feels like you’ve known her forever (sort of like your BFF).
  • Use everything you learn to maximize your marketing efforts and save valuable time so you can focus on the things you love (like designing jewelry).

This all sounds like great stuff right? Want to know how we are going to do it?

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Let’s break the program down

This intensive will take you through each step of identifying and finding your DREAM client.

In addition to daily trainings and client work, you’ll get our insider tips & tricks for finding your DREAM client… Real advice, not theory.

Plus, you’ll get to play around with some fun DREAM client avatar building on Pinterest. How cool is that??

We’ll share a treasure chest of recorded Q&A calls from jewelry designers just like you! Break the curve by learning from their struggles, successes, mistakes, and victories.

Our intensive is all bundled into 14 days of fun that will have you attracting the perfect jewelry customers in no time! It’s sort of like having a GPS tracker on your future clients so you never have to wonder where to find her (or him) again!

This process is so essential it will become the cornerstone of your business!

What’s the value of all this clarity?

Just a handful of DREAM clients will transform your business… and your bottom line… and give you freedom to design jewelry you love knowing your work is in demand. Priceless.

Start attracting the right clients to your business. Get the DREAM Client Intensive TODAY for just $98.

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How it all works:

This is a 14-day online mastermind. You can access the course from anywhere in the world with an internet connection. Talk about flexibility!

You’ll receive:

  • Daily assignments delivered every day direct to you via email.
  • Recorded Webinars and Q&A sessions conducted by Tracy & Robin involving other jewelry designers during the search for their DREAM clients.
  • Access to a private Facebook group as our virtual classroom.
  • We (Tracy & Robin) will be in the Facebook group during regular office hours to give you personal feedback and answer questions about anything in the course that puzzles you.
  • Bonus: You’ll get oodles of support from your fellow classmates –bouncing tons ideas and thoughts off each other and cheerleading!

14 days of DREAM Client clarity are yours! Just click the payment button and presto – you’re in!


The DREAM Client Intensive really helped me dig deep and visualize my customer.
I’ve changed my marketing and outreach to better target her. Not only is my work getting into her hands more often, I’m no longer trying to cast such a wide net and missing the mark as a result.
Simone Richmond, Simonerichmond.com

Want More Details?

Here’s the full course curriculum in a nutshell:

  • A 2-hour recorded Q&A phone session where Tracy & Robin have answered tons of burning questions from jewelry designers just like you!
  • Private virtual Facebook Group with full access to Tracy & Robin and your awesome jewelry designing peeps
  • 14 days of fun, digestible assignments that will help you dig deep into who your DREAM Client is
WEEK 1 :: GETTING TO KNOW YOUR DREAM CLIENT LIKE A BESTIE
  • “Oh, no you didn’t!” Learning about your DREAM Client’s fears
  • 10 things you must know about your DREAM Client
  • Before (the course) and After (the course) DREAM Client comparison
  • A 1-hour recorded Q&A phone session with Tracy, Robin, and a group of jewelry designers in search of their DREAM client.
WEEK 2 :: GETTING DOWN AND DIRTY WITH YOUR DREAM CLIENT
  • Say goodbye to guessing who your DREAM Client is and say hello to knowing her like a BF
  • Be “in the know” with who your DREAM Client is to make marketing to her (or him) ooooooohhhhhh so much easier
  • Totally fun researching methods to discover more cool things about your DREAM Client
  • Learning from your existing clients
  • One 2-hour live Q&A phone session with Tracy, Robin, and a group of jewelry designers in search of their DREAM client.

Are you ready to meet your DREAM Client?

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[The DREAM Client Intensive] helped me stop wasting money on shows and marketing…
where my DREAM client would not be, and helped me focus on a strategy that engages my DREAM client where she and her friends gather. If you do the work this will help your business!
Heather McNair Horsey, swaysilver.ca

The DREAM Client Intensive really helped me with my design process and putting together a cohesive collection.
Now as I design, I think about what she (my DREAM Client) would wear and what she needs in her wardrobe instead of just making whatever I feel like making.
Amy Martin, esmajewelry.com