** free on-demand workshop **

How to Increase
Brand Awareness
with
Holiday Gift Guide Press

Here's what you'll learn

  • Why the holidays have 5x the amount of press opportunities
  • Why gift guides should be your media outreach priority if you sell products, hint- they're the most straightforward product PR
  • How much consumers spend around the holidays and how gift guide press can supercharge your end of year sales goals
  • When you should start pitching holiday gift guides editors so you don't miss out on this great media opportunity
  • 5 of my insider publicist tips so you're sure your product is ready for holiday gift guide outreach

With veteran publicist
Nora Wolf
Holiday gift guide placements mean millions of new eyes on your stuff
These are all real gift guide placements I've personally secured.
Almost every magazine, blog, and newspaper publishes a holiday gift guide, and most publish several. That means you’ll have dozens more press opportunities.
 
Holiday gift guides also have more products per page than any other media features. See above, ONE HUNDRED Gifts for Food Lovers. 
 
If you sell products and you’re still wondering if holiday gift guides should really be a priority amongst the trillion other things you have to do in your business… our answer is yes, absolutely.
Check out PR wins from our gift guide cohort
These are all real gift guide placements our cohort has secured.
From national titles like Real Simple, Martha Stewart, and Goop, to local outlets like San Diego Mag, to feminist blog Ms. magazine... 

...small businesses that have used our pitching methodology have secured *steller* holiday gift guide placements.

Their products range from jewelry to aprons, totes, sculptural planters, artisanal jellies, and more!

Hi, I'm Nora

I’ve worked in PR my entire professional life and have been running my boutique public relations shop, Wolf PR, since 2011.

Because gift guides are such a stellar PR opportunity, every year Wolf PR sets out to get more gift guide features than the previous year. And if I’m humble bragging (or maybe just normal bragging?) I’ve gotten really good at pitching gift guides.

One year we got so many gift guide placements, one of our clients pulled their giftable products apart from their furniture line and started a whole new brand! 

I was surprised to learn that most holiday gift guide advice available online was very surface level and didn’t go in-depth at all. That’s why I set out to make this very niche workshop to help makers, small businesses, in-house marketing and PR teams learn how to pitch holiday gift guides. And, yes it's very in-depth.


What participants have said