You make beautiful jewelry so why would you waste your time taking crappy photos? I find this question amusing because I too have been caught in the photo shame syndrome (especially if I need to push something to market quickly). Just as you spend a lot of time and talent creating beautiful jewelry, chintzing on the photography is pretty much a waste of your time, money and effort.
Yesterday, I was speaking with the Stacey Duffy of HybridHer.com and I asked her what she looks at when considering picking up a new designer for her trunk shows. She said the number one turnoff was BAD photography. Our discussion led to a bigger topic of the importance of not only good pictures of your work but also a great picture of yourself.
Your photos (whether headshots or product shots) are the first representation of your brand in the world. I have said this before and I'll say it again, in the beginning, you are not only selling jewelry, you are selling YOU.
If you can't afford to hire a professional photographer, you can still take good pictures.
For your headshot, have a friend take your picture with a good camera in bright, soft lighting. You can hire someone on Fiverr.com to do some light touching up in Photoshop if it needs a few tweaks and it's only 5 bucks.
For your jewelry product shots, if you aren't a pro, the best option is to hire a pro that works with jewelry regularly. If that is not in your budget initially, purchase a camera with a macro lens and learn how to edit the images in Photoshop or an editing software for a clean background. YouTube has a ton of tutorials (or go to Fiverr.com). Remember, the less fussy the image is the easier it is for the buyer to consider your work. Typically, for line sheets, a white background is best. If you are shooting lifestyle shots, you can get more creative with the backdrop.
I can talk on the topic of photography for days…..
We have some exciting news! Our first program is launching (at a discount) for a limited time only on July 24th. Make sure you are on our email list to get on the list for early admission.
Are good photos of your jewelry really that important? @Flourish_Thrive has some great advice http://bit.ly/NiekA2
Do you have jewelry product shot shame? Check out some quick tips from @Flourish_Thrive http://bit.ly/NiekA2
Why is photography so important to jewelry buyers? Find out via @Flourish_Thrive http://bit.ly/NiekA2
We want to know this:
What are your struggles in taking good photography? If you take great photos yourself, do you have any tips you would like to share? Leave your answers and feedback in the comments below.
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