Archive for February 2013

5 Key Tips To Maximizing Your Marketing With Pinterest

Guest Author: Heidi Thompson Make it about your customer All of your marketing needs to be focused on what your customer is interested in. Think about what else your ideal customer purchases that doesn’t compete with your product. You may want to create Pinterest boards that focus on this. Do all of your customers love…

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F&TA Exclusive B-School Bonuses

I have a secret that I want to share with you… ..(well maybe it’s not a big secret…read on…) For the past several weeks you might have seen some emails from us talking about Marie Forleo and her RHH BSchool Program. I have also talked about the success that I have had by participating in…

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Designer Spotlight: Catherine Marion

A brief story of what you do and why you do it. I design my jewelry on a CAD program and work closely with my contractor to make sure the design is optimal from both a “design” point of view and a “construction” point of view. I personally select all the gemstones that go into…

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5 tips to make your Pinterest boards irresistible to follow

#1. It’s all about what THEY love: While creating your Pinterest boards you will definitely have to keep your ideal clients in mind. After all, aren’t you creating these boards for them to enjoy? So as jewelry designers, I’m guessing your clients love bangles and beads and of course fashion should be a big hit!…

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Designer Spotlight: Kianna Jabri Elam

A brief story of what you do and why you do it. I create handmade jewelry. My specialty is bracelets, but I am hoping to expand my line. I love giving my customers custom designs that they trust me to create. Seeing the satisfaction from them is what I most love. How did you get…

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You’re Successful And You Know It!

I’m successful and I know it! Now, say it like you mean it. OK, so maybe you’re not exactly where you want to be in your business, but you’re on your way and one of the most important things you can do to get there is to be confident. “Confidence equals security equals positive emotion…

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Designer Spotlight: Carol Creech

A brief story of what you do and why you do it. I make things. I love working with my hands and always have. As a child, I spent hours diligently copying nature note cards to learn how to draw and once created an entire kitchen out of cardboard shoe boxes. I made little purses…

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PR Tips from the Expert: Make Headlines for Your Jewelry Biz

Are you ready to get some recognition in the press for your jewelry business? I interviewed PR Rock Star Melissa Cassera about elevating a business to celebrity status. She blasted a bunch of false assumptions I had about the media… Did you know the press loves brand-new businesses? Learn how to leverage your media coverage…

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Designer Spotlight: Barbara Branson

A brief story of what you do and why you do it. As a young girl, I love the gypsy look of lots of jewelry and not just in gold, but in silver, brass, and copper and I love making things so I took a jewelry class in college along with my other art classes…

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