Designer Spotlight: Divya N

A brief story of what you do and why you do it.

I create thematic collections of one off designer pieces that are bold, colorful and kitschy. Beaded jewelry is my forte but I also do viking knit, metal smithing and a lot of eco (recycled/upcylced) jewelry. I love creating jewelry; it makes me happy. It relieves me of tension and makes me forget my pain when I am sick, which I often am. I love looking at beads of different colors, smooth metal components and interesting unorthodox findings wondering how I could convert them into beautiful, wearable and affordable pieces. It makes me feel relaxed and at peace.

How did you get into jewelry design?

I was unhappy in my (first) corporate job and I wanted to start my own label. I then quit my job in 2008 and started my label Sayuri under which I created and sold clothes and accessories. I then started making jewelry and I loved doing it, so I changed the focus on my line completely towards creating designer jewelry.

peacock necklace Divya N Sayuri

What makes your collection unique?

I base my jewelry lines on techniques and often mix them up for interesting results. My summer line Alambre showcased different possibilities with wire – like knitting, wire crochet, wrapping, etc. and for my festive line Dhathu I have created handmade metal components and experimented with patina inks in an unusual way. Also my designs have a strong Indian aesthetic reflecting my cultural background not to mention that they are all one off pieces with almost no repetitions.

What are your inspirations?

My biggest inspirations are the materials that I use and color. I love incorporating a lot of found materials in my work as I think it lends character. For my thematic lines I often draw inspiration from nature or different cultures around the world.

How are you making a difference in your life? I have reached out to a lot of people through my brand and blog. When total strangers walk up me and tell me that they read my blog for it inspires them and that they love my work it gives me a lot of satisfaction. I have trained many women to set up their own jewelry making businesses some of who are doing even better than me. Not many people get to be an inspiration and make a difference in other people's lives; in that regard I consider myself fortunate.

persephone necklace  Divya N Sayuri

What's something unusual about you that makes you “you”?

I believe that it’s possible to be successful even by being ‘good'. I believe in hard work and I think that things will eventually happen the way you want if you are patient and sincere with your efforts. I don't follow trends and I try to forecast what will happen in a few years and work towards that. That makes me always stand out from the line without fitting in. I am also someone who considers studying and work to be fun and when it stops being inspiring and fun, I switch to something that inspires me.

What's the biggest struggle in running your jewelry business like a business?

My biggest struggle is to find time. My business is just a one-woman show with my family helping out whenever possible. Managing my time to create and market my designs along with managing my blog and still working (teaching) fulltime four days a week is my biggest challenge. I wish I had more time or people to help me out.

About Divya

divya NI am a design grad from Chennai, India. I teach design at fashion schools, create for and run my jewelry brand Sayuri and conduct craft classes in my free time. I love reading, blogging, spending time with my family and enjoy all things beautiful. In a sense I am a nomad. I like travelling in search of new ideas, experiences and opportunities. I like change and the quirkiness it brings with it. In short, I can be tied down only to the two of my most favorite things in my life – my family and my love for design.

Blog: jewelsofsayuri.blogspot.com
Facebook: http://www.facebook.com/JewelsofSayuri
Etsy: http://www.etsy.com/shop/jewelsofsayuri
Pinterest: http://www.pinterest.com/sayuri/

1 Comment

  1. pearlwill on December 9, 2013 at 4:44 am

    thanks for sharing. is that follow necklace all your handmade? that’s looks nice.

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