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Archive for August 2014

Designer Spotlight: Belinda Norrington

A brief story of what you do and why you do it. The simplest answer is that I serve my love of jewellery and my incurable curiosity about nature by exploring botanical and other natural forms in precious metals, using traditional silversmithing skills. It is creative play in its purest form, and I am building…

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Summer Sales Resource Roundup

Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your line, right now is the time to start planning your direct to consumer sales efforts for the…

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Designer Spotlight: Katye Landry

A brief story of what you do and why you do it. In 2013 I started making jewellery as something to keep my new mommy hands (and mind) busy. I made pieces for my mother and mother in-law for Mother’s Day and word of mouth started turning into requests for custom orders. Before I knew…

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Summer PR Resource Roundup

You guessed it! Right now magazine editors are winding down their search for product for Holiday Gift Guides, Holiday and Resort Issues. But you still have a chance to pitch. Robin & I are taking a summer break from the blog to feature some of our best PR posts from Flourish & Thrive Academy. For…

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Richelle Shadoan

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I would like to do everything, but my main focus is on artisan photo jewelry custom made with your favorite photos. It started one day when, in search of a design for a new piece, I thought to use a great shot my…

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The Sales Email Formula

Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your clients or prospects can be a breeze! Last week we spoke about the writing a PR pitch…

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Designer Spotlight: Marlee Cheyanne Watts

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I have been making a variety of handmade jewellery and wearable art, specializing in metal work and wire wrapping for the past 6 years. I graduated from The Alberta College of Art + Design with a BFA specializing in Jewellery + Metals in…

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The Formula for a Stellar Press Pitch Letter

Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in magazines and TV shows. A few placements in Lucky Magazine and InStyle back in the day brought…

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Designer Spotlight: Sarah Russ

A BRIEF STORY OF WHAT YOU DO AND WHY YOU DO IT I’m drawn to metalworking in simple and family inspired designs. HOW DID YOU GET INTO JEWELRY DESIGN? In April of 2006, I was struggling to find gifts for mother’s day, I walked the aisles of the craft store until I found myself in…

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