Designer Spotlight: Louisa Hurst

A brief story of what you do and why you do it:

All of Louisa Guild Designs are hand sculpted by me. I use a soft sculptors wax and cast using the lost wax method. I use 14 and 18k, sterling silver, brass with gold filled findings.
I Love jewelry and design. I went to school for design and was given my love of jewelry from my grandmother.

How did you get into jewelry design?

I began sculpting little pieces and realizing how pretty they would be on a chain or a piece of leather or with diamonds!!! I found a caster in NYC who helped me through the process. I took classes in soldering and have found my way to where I am now. I have so much more to learn!!

What makes your collection unique?

My collection is unique because they are mini sculptures. They have a hand made elegant look that bring a soulful vibe.

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What are your inspirations?

I am inspired by nature mostly. I am also inspired by simplicity and elegant forms. I love to ride the line between edgy and elegant. I love the imperfect and strive for the balance between trendy and timeless.

How are you making a difference in your life?

Since Fall 2013 I have been practicing present awareness and how to listen to my own intuition. It is a practice that brings me peace and self awareness. Prior to that time, I would let my mind stay on endless loops that filled me with self doubt (which still plagues me) but staying present helps immensely.

What's something unusual about you that makes you “you”?

My life is mirrored in my jewelry. It is filled with interesting juxtapositions and beautiful imperfections. I grew up on a farm in North GA where I barely wore shoes all summer but we ate every meal with beautiful heirloom sterling silver flat wear and custom imported china. I love items that have been loved and worn or served a purpose. I like to incorporate those sentiments into my jewelry.

What's the biggest struggle in running your jewelry business like a business? OR What is your biggest success in running your business like a business?

Marketing is my biggest struggle. I have a hard time with timing and reaching out.

louisa-pic-sm1My brother was killed in a car accident 12 Years ago. In an attempt to deal with her grief, my mother picked up sculpting. Watching this art unfold in my mother, my sister and I began dabbling with sculptors wax. We started making pieces that meant something to us. Our friends would see us wearing the pieces and wanted them for themselves. My sister and I worked together for 4 years. After a painful split with my sister and a horrifying theft of all my jewelry, I thought I was through. I applied for day jobs and declined them all because I just did not want to stop creating. So with gold prices through the roof, I forged my own path with brass, sterling silver and gold filled findings. I have a degree in Design and have spent my life designing everything from a dinner menu to a pinky ring. Here I am.

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