Archive for July 2015

Designer Spotlight: Johan Vandamme

A brief story of what you do and why you do it: For my designs I only use quality materials such as sterling silver, Gold Fill, 14 carat gold, freshwater pearls, gemstones, Swarovski crystals and Tahitian Pearls. I design jewelry and make it my daily ritual to always make something because it simply always makes…

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10 Under-Utilized Strategies to Double Your Holiday Sales

Man it’s H-O-T here in NYC so… You might think we are crazy to be talking about Holiday Sales in July! Well, we aren’t… LOL… Did you know that most buyers place their jewelry orders for the Fall and Holiday seasons by August? Yup, it’s true. When I had my first business about 70% of…

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Designer Spotlight: Tracee Nichols

A brief story of what you do and why you do it: I developed a love of jewelry when my grandma and I would volunteer on Sundays at the local thrift store when I was 9 years old. My job was to sell the pieces in the jewelry case. As I arranged the pieces in…

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How to Rock Your Holiday Marketing Plan: Made Simple

When I had my first HUGE month in my custom jewelry business, I blew my goal out of the water. Honestly, I couldn’t believe it! I, by FAR, exceeded my expectation of what I was actually capable of. Especially considering that the economy was crap at the time and I was dealing with the aftermath…

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Designer Spotlight: Melissa Cruz

A brief story of what you do and why you do it: I’ve always loved jewelry and looked at it as a fantasy career. After many years of searching for my purpose I decided it was time to make a change and bet on myself for the first time in my life! I design simple…

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Designer Spotlight: Maya Ahluwalia

A brief story of what you do and why you do it: Crusoe Jewelry is born from the distinctive hardware and unique shapes of the maritime world. As a result, each design is crafted in matte-finish silver and bronze to echo the patina’d hardware of vintage boats. Each piece begins with a hand-carved wax model,…

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Designer Spotlight: Colleen G. Lentini

A brief story of what you do and why you do it: I design and make Artisan Jewelry using a variety of materials including natural stones, lampwork beads, pearls, metals, etc. I seek unusual stones and pieces to use in my jewelry, including handmade art from other artists. Each piece I create is unique. I…

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