How to Stay “Top of Mind” to Editors (and Bloggers)

Woot, I am super excited because I am interviewing some awesome people today for our Thrive by Design podcast that’s launching this Fall!

One of those people is Danielle Miele of Gem Gossip!

She is absolutely one of my favorite jewelry bloggers and totes adorable..isn’t she?

Last week, on a call for our Diamond Insiders Club, a designer asked a great question:

(I’m paraphrasing here)…

“I want to sell my jewelry on my website, but I am new to the industry. My price points will run around $500-$3000. Since I am new to the industry and my name is not well known yet, how can I get exposure for my brand and start directing traffic to my website?’

When you are trying to get noticed by your ideal, DREAM clients, you need to get massive exposure! Especially (though not only) when you are selling at a high price point.

What is the best way to get the best exposure for your efforts?

Sure, social media can help get you recognition and build your following. However, if you are just starting out, sometimes it takes a lot of time.

The BEST way to get exposure, gain credibility and build traction for your jewelry brand is to get noticed and covered in magazines, newspapers and popular blogs!

In my experience, there is nothing as powerful as some coverage (or endorsement) in a great spread by InStyle or a mention in Lucky. Or even a regram or post from an influential blogger like GemGossip.

You might be asking: “But Tracy, isn’t it hard to get noticed by editors and bloggers?”

Yes and No!

Today I want to walk you through some of my favorite hacks so you can learn How to Stay “Top of Mind” to Editors (and Bloggers).

Click to Tweet: How to Stay “Top of Mind” to Editors (and Bloggers) http://bit.ly/1KHM8mo

It doesn’t matter if your jewelry is $30 or $30,000: exposure is the key to getting more sales and building a profitable jewelry brand.

At the end of the day, my advice is to be resourceful, be consistent and use the best practices I mention to stay in the forefront of editors’ and bloggers’ minds.

Now, in the video, I mention a great resource dedicated to streamlining the editorial pitching process. Using a tool like Get Media Happy is going to fast track you to success!

Robin and I only partner with people that we truly believe in. That’s why we are happy to tell you about Andreea Ayers and GMN. We’ve witnessed multiple designers already have great success here getting loads of coverage.

Yes, we are huge fans of Get Media Happy and we definitely think you should check it out!

Click here to learn more about Get Media Happy

Ok now that you’ve watched the video, in the comments below we’d love to hear more about your experience.

What is holding you back from pitching press and how have you successfully stayed top of mind to editors?

xo, Tracy & Robin

2 Comments

  1. Carole Weaks on September 22, 2015 at 12:45 pm

    Hi there Tracy,
    I enjoyed the video…lots of good ideas. I am not sure what I should say when pitching magazines…what is the end desire, and what do magazines do for us.

    I have already pitched a few bloggers, two that I use frequently. They are not the kind that sell my higher end pieces though. How do I find the ones who do. An I am finding that they want to have their choice of my jewelry for blogging a give away for me…plus the give away. I am not a mass producer…each of my pieces are different statement pieces and take a long time to make. This makes it a very expensive thing to do. My daughter is a great blogger, and she doesn’t charge me to blog about my work. So I have been using her.

    I will go to your academy today and see who I might find for people who could sell my work.

    Also, you critiqued my photography last week, and I wanted to talk with you about it. I do ART jewelry, not commercial jewelry that can be mass produced. I sell on Etsy, at fairs and shows and in a gallery. I would like to find some higher end galleries or stores. People often compliment my photography….I use props from nature because my work is also very organic and comes from nature. I do a variety of things. Isn’t there a difference between photographing commericialized jewelry and art jewelry. I get many requests to teach my way of photography. I really don’t like seeing jewelry on white backgrounds like so many people do. It makes the stones show up much better. I also use coral and white stones for props for pieces that don’t do well with dark backgrounds. Could you give me your opinion on that.

    I do everything by myself, so I find it exhausting to do it all. How do I get to making the jewelry my day job from here. I really feel that it would even be difficult to do it all when it is my only job…how do you guys do it?

    I use etsy because I sell a lot there, but their format doesn’t allow the freedom to arrange my work the way I would like. I tried making my own website too, and it was way too much maintenance. I am 73, and still have a day job…necessity for now. So I have to find short cuts and not sure how. I will keep listening to you, in hopes I find some great ways to do it all.

    Thanks,
    Carole Weaks
    CarolesArt
    206-713-4478

  2. Brie on October 8, 2015 at 6:18 pm

    Great tips for me to keep in mind, thank you!

Leave a Comment