#30: Creating a Values-Driven Jewelry Business with Melissa Joy Manning

I love bringing fantastic special guests onto the podcast, especially world renowned jewelry designers. And, on today’s podcast, I’m bringing you an extra special treat. Jewelry designer Melissa Joy Manning is here today to share her business brilliance with us.

I’ve known Melissa for a long time and it’s been such a pleasure to watch her business evolve and change over the years. But more than anything, one of the things that I have noticed is that Melissa has truly developed a brand that is deep seated in a strong company culture and defined core values.

Click ‘play’ below to listen to Melissa’s advice on Creating a Values Driven Jewelry Business. Scroll down to hear about my biggest takeaway from our conversation!

Click here to download the show notes

Building Relationships Through Authentic Values

In the episode above, Melissa recounts her first time she networked with the big dogs back when she joined the CFDA. Even though she was enjoying success, she felt shy and had self doubt when it came to building business relationships.

So, how did she get over this design slump? As it turns out, jewelry makers, by nature, are what Melissa jokes “a weird artistic group. “When you’re truly yourself,” she continued, “you can truly create strong relationships that can support you while you’re growing your business.”

Staying Positive by Surrounding Yourself with Great People

From your hiring process to your friends in your personal life, be sure you’re constantly surrounding yourself with talented, smart, positive people. If you’re around negative people who are telling you your goals “aren’t possible” or who aren’t supporting your company growth, you might want to reconsider who you are surrounding yourself with.

Building a business is challenging, and while you can surround yourself with as many positive and supporting people as possible, you can never avoid the naysayers in the world. You must learn to not take criticism or negative attitudes toward your business personally, and move on.

Getting Involved With Your Values

Want to really dive into your core values? Try getting involved with a fundraiser or charitable giveback model for your causes. Next time you host a sale, test the waters and donate a portion of the profits to something that’s meaningful to you.

When it comes to pinpointing those causes and values, Melissa recommends getting in touch with your creative side. When you get your creative juices flowing by participating in any creative activity (hello, jewelry design) you’re more likely to come up truly innovative, creative, and sometimes even genius ways of implementing your values in your business. Hear examples and more all in the episode above!

Links mentioned in today's podcast:

Melissa Joy Manning: Responsibly Made Designer Jewelry

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6 Comments

  1. Janice on March 3, 2016 at 3:57 pm

    The self doubt and intimidation struck a chord and yes, I agree we all experience it when diving into unknown territory. I have a lot of great support but I also have a fear of letting those people down. As a child it seemed I was never good enough. My yoga practice is helping me get beyond that and not beat myself up. Like Melissa, I find when I am truly myself and let it flow, my work does come from a personal, authentic place. This is indeed the work that gets the most positive response from people. And yes, I have had others tell me I should make this or that but it’s just not me. You are inspiring me to keep going back to myself. Thank you!

    • Tracy Matthews on March 16, 2016 at 5:01 pm

      Love your response…and yoga!

  2. Sugi on July 17, 2016 at 5:31 pm

    Thank you Janice for your comments which is motivating me to do my yoga /meditation regularly now and I skip a lot and just realizing how important it is to keep myself together and hope my dream come true sooner through my jewelry business

    Regards
    Sugi

    • Tracy Matthews on November 18, 2016 at 10:36 am

      Thanks for your comment Sugi!

  3. Aleks Ashton on February 26, 2017 at 7:19 am

    Transparency and authenticity have always seemed logical to me. A big part of why I left the corporate world was that I encountered too many situations where these concepts just did not translate into action. Then when I first started my business, I have had so many people tell me that the only way to succeed in business was to be a shark. It just did not fit, like putting on a wrong sized shoe, I didn’t bother walking in it. But I had my doubts. Was I just freaking naïve? Fortunately, my husband also believes that the concept of ethical business practices is not an oxymoron but a growing reality. I have met more and more people who share knowledge and support each other in sincere and collaborative ways. There is still a lot of work I need to do to apply these concepts and its podcasts like these that give me the courage to try and experiment and to be more open. Thank you for that!
    In the spirit of sharing, here is a link to a fantastic exercise that helps you identify your values. I redo it every few years to see if any of my personal values have changed and reflect on how these changes effect the decisions I make in my day to day life. Today I am going to do the exercise again focusing on the values I want to see in my business and how those relate to my current personal values.

    https://www.mindtools.com/pages/article/newTED_85.htm

    • Tracy Matthews on February 28, 2017 at 11:48 am

      Aleks that’s awesome! We love sharing and supporting our community. That’s totally why we do what we do! xo, Tracy

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