Hey There!

I'm Tracy Matthews!

I help jewelry and product makers, designers, and retailers grow 6- and 7-figure businesses with actionable marketing and e-commerce strategies that work (regardless of what’s happening in the world).

If we haven’t met yet, I’m a jewelry designer just like you. I’ve been in the jewelry industry for 25 years and counting. I host a top-rated podcast and wrote a bestselling book for jewelry brands called the Desired Brand Effect.

I’m OBSESSED with creativity, marketing, and helping others reach their financial and lifestyle goals to make their biggest business dreams come true.

Looking forward to supporting you on your journey.

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Free Guide: 35+ Ways to Leverage 1 Piece of Content to Increase Your Online Sales

A Guide to Turning Just ONE Piece of Content Into Over 35 Pieces of Content You Can Use to Promote Your Jewelry Collections and Designs

Where’s the best place to send your free guide?
 
 
 
 
F&T - Testimonials V2_Twyla Dill

My sales increased 72% within 3 Months.

Since working with F&TA, my online revenue had grown by 72%. Setting up systems and automation allowed me to grow my business even while taking 2 months off.

Twyla Dill, Twyla Dill Designs

Twyla Dill,
Twyla Dill Designs

FT-Testimonials-V2_Andrea-Li-300x300

I’m selling out of my collections every season!

After working with F&TA and applying what I’ve learned, I launched my e-commerce website and I’m selling out of my collections every season.

Andrea Li,
andreali.com

F&T - Testimonials V2_NicoleGariepy

I more than doubled my sales!

In my first year learning from F&TA, I made $35K. The next year, I more than doubled my sales, bringing in $75K. F&TA is a fantastic resource for solo-designers who want to make sales and live a better life.

Nicole Gariepy,
FantaSea Jewelry

These Designers Are Not Alone - Our Jewelry Business Courses, Programs, and Expert Coaching Have Helped Over 8,500 Jewelry Brands Start, Grow, and Scale Using The Desired Brand Effect™ Methodology...

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While we provide high-quality educational content designed to empower and educate that has helped over 8500 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.

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