Double Your Jewelry Sales Without Doubling Your Effort
Introducing...
The Jewelry Sales Accelerator
Based on The Best Jewelry Industry Method: The Desired Brand Effect®
A 12-month transformational all-access group coaching program for jewelry business owners ready for predictable, repeat sales without burning out or selling out.
Double Your Jewelry Sales Without Doubling Your Effort
Introducing...
The Jewelry Sales Accelerator
Based on The Best Jewelry Industry Method:
The Desired Brand Effect®
A 12-month transformational all-access group coaching program for jewelry business owners ready for predictable, repeat sales without burning out or selling out.
"Using the collection launch and email marketing strategy from FTA, I had my first best collection launch ever and sold $10K in two days and $12K that week."
"Using the collection launch and email marketing strategy from FTA, I had my first best collection launch ever and sold $10K in two days and $12K that week."
- Nicole burch, Nicole burch Jewelry
- Nicole burch, Nicole burch Jewelry
You’ve already put in the hours. You’ve made the products. You’ve posted the content.
But your business still feels like a never-ending to-do list and your sales don’t reflect your effort.
Let us help you build a brand that sells on repeat, without you being everywhere all the time.
You’ve already put in the hours. You’ve made the products. You’ve posted the content.
But your business still feels like a never-ending to-do list and your sales don’t reflect your effort.
Let us help you build a brand that sells on repeat, without you being everywhere all the time.
The Jewelry Sales Accelerator is for the jewelry business owner who is ready to grow their sales without the hustle and burnout. You want a freedom-based business that can scale without you having to be everywhere all of the time.
HEAR FROM OUR STUDENTS
You didn’t start this business to become a full-time content creator, trend chaser, or data analyst.
You started because you love making beautiful things and you want to get paid well to do it.
But no matter how far you’ve come, it still feels like:
You didn’t start this business to become a full-time content creator, trend chaser, or data analyst.
You started because you love making beautiful things and you want to get paid well to do it.
But no matter how far you’ve come, it still feels like:
You’re spending hours making content, wondering why it’s not converting into steady sales.
You’ve taken courses, downloaded freebies, even asked ChatGPT for help, but you’re still piecing together a strategy that doesn’t quite stick.
Your results fluctuate month to month, and you're tired of the feast-or-famine cycles.
You know what to do in theory, but implementation feels heavy, and you’re questioning if you’re really cut out for this long term.
You're proud of how far you've come, but you also know there’s no real freedom in working this hard for unpredictable income.
Whether you're still figuring things out or you want to scale what you’ve already built, we’ve got you…
You’re ready for a business that feels easier, more profitable, and way more aligned.
Let’s be clear: You don’t need to be everywhere. You need the right plan.
Whether you're still figuring things out or you want to scale what you’ve already built, we’ve got you…
You’re ready for a business that feels easier, more profitable, and way more aligned.
Let’s be clear: You don’t need to be everywhere. You need the right plan.
HEAR FROM OUR STUDENTS
INTRODUCING:
The Jewelry Sales Accelerator
The Jewelry Sales Accelerator
Based on The Best Jewelry Industry Method: The Desired Brand Effect®
Based on The Best Jewelry Industry Method: The Desired Brand Effect®
An all-access group coaching program with a proven sales system, built exclusively for jewelry brand owners.
Whether you’re early-stage or scaling up, this program meets you where you are and gives you the plug-and-play tools, strategy, and structure to go farther.
Inside, you’ll learn how to:
✔ Build a repeatable sales system that brings in revenue every month—no “viral” videos needed
✔ Turn one-time buyers into loyal customers who keep coming back
✔ Implement your strategy fast with pre-written templates, DESIRE AI, and a focused 90-day roadmap
✔ Grow your email list and audience with people who actually buy
✔ Increase your profitability, and finally pay yourself like the CEO you are
To be clear: this isn’t a course...
It’s a coaching accelerator with a structured curriculum. We keep you on track to implement strategies, stay accountable, and receive real-time feedback.
And you’ll do it all without burning out or sacrificing your creativity.
What You Get Inside the Program
✔️ 10-Day Onboarding Sprint to get quick wins and momentum fast
✔️ Mindset, Strategy & CEO Planning to help you think like the leader your brand needs
✔️ Brand & Collection Development to position your business to stand out and scale
✔️ Pricing, Profit & Inventory Systems so every sale supports your income goals
✔️ Content + Email Marketing Frameworks built specifically for jewelry brands
✔️ Templates + Tools + Our DESIRE AI System for plug-and-play marketing execution
✔️ Website, Customer Journey & Loyalty Systems that increase conversions and repeat buyers
✔️ Weekly Coaching + Peer Support + Community Access so you never have to figure it out alone
This isn’t a course.
It’s a business accelerator designed to grow your sales, your confidence, and your freedom.
HEAR FROM OUR STUDENTS
What Makes This Different?
Most programs were made for “generic small business owners.”
This one is built for jewelry brands by people who actually understand your world.
I used to sell 10K+ a year; now I sell 10K + a month!
My business has exploded. In just 3 years, my sales grew from $13,730 and hitting my first 6-figure year. The sales from my business support both me and my husband while he’s in school. The coaching, strategy, and accountability have helped me stretch beyond my comfort zone. May and June were two of my best months in history, and I sold $10K+ two months in a row! The investment has been a game-changer!
My business has exploded. In just 3 years, my sales grew from $13,730 and hitting my first 6-figure year. The sales from my business support both me and my husband while he’s in school. The coaching, strategy, and accountability have helped me stretch beyond my comfort zone. May and June were two of my best months in history, and I sold $10K+ two months in a row! The investment has been a game-changer!
- Lindsey Kirk, Lindsey The Ladysmith
- Lindsey Kirk, Lindsey The Ladysmith
I’M TRACY MATTHEWS
I’m the Chief Visionary Officer of Flourish & Thrive Academy and the creator of the Desired Brand Effect methodology. After selling over $8 million in my own jewelry business, I made it my mission to help other creatives turn their passion into predictable profit.
I’ve coached over 9,000 jewelry and product-based entrepreneurs to grow brands that not only look good, but pay them well and feel aligned every step of the way. I’ve personally trained our expert coaching team to teach you my proven framework and support your business with the strategy, clarity, and accountability you’ve been craving.
Meet Your Coaches & Guides
Meet Chelsea Farmer
Head Coach, Community Expert & Brand Builder
Chelsea is the founder of HorseFeathers Gifts, a multi-million-dollar lifestyle jewelry brand that she built from the ground up while raising her family. She’s living proof that you can scale a thriving business without sacrificing what matters most.
Known for her magnetic brand presence and unmatched ability to build repeat customers and loyal superfans, Chelsea brings real-world strategy and heart to every coaching session. Inside the Collective, she’ll help you create collections that connect, content that converts, and a brand your customers can’t stop talking about.
Meet Dawn DiGesare
Accountability Queen & Momentum Strategist
Dawn is the velvet hammer every creative entrepreneur needs. With a gift for cutting through overwhelm and helping you follow through on what actually matters, she’s your go-to for strategic focus, accountability, and no-fluff motivation.
As a coach inside the Collective, Dawn is known for turning to-do lists into done deals—and helping members stay on track with the commitments they set for their growth. If you’ve ever struggled with consistency, she’s the coach who’ll help you finally build the momentum that sticks.
Meet Your Coaches & Guides
Meet Chelsea Farmer
Head Coach, Community Expert & Brand Builder
Chelsea is the founder of HorseFeathers Gifts, a multi-million-dollar lifestyle jewelry brand that she built from the ground up while raising her family. She’s living proof that you can scale a thriving business without sacrificing what matters most.
Known for her magnetic brand presence and unmatched ability to build repeat customers and loyal superfans, Chelsea brings real-world strategy and heart to every coaching session. Inside the Collective, she’ll help you create collections that connect, content that converts, and a brand your customers can’t stop talking about.
Meet Dawn DiGesare
Accountability Queen & Momentum Strategist
Dawn is the velvet hammer every creative entrepreneur needs. With a gift for cutting through overwhelm and helping you follow through on what actually matters, she’s your go-to for strategic focus, accountability, and no-fluff motivation.
As a coach inside the Collective, Dawn is known for turning to-do lists into done deals—and helping members stay on track with the commitments they set for their growth. If you’ve ever struggled with consistency, she’s the coach who’ll help you finally build the momentum that sticks.
Because your success should never come at the cost of your peace, creativity, or freedom.
You’re not just a maker anymore.
You’re ready to be a profitable, confident, fully booked brand Chief Visionary Officer.
Let’s build the system that gets you there
— Your next level starts here.
"I doubled my sales from the previous holiday season...and I more than doubled my income for the entire year!"
—ALYSSA MINER,
JAMMINHAMMER.COM
"I grew to a multiple 6 figure business within the first year of going full time (now on year 2 and exceeding all my goals!)"
— EMMA MAY,
SALTEDSTONES.COM
"I've doubled my average order value and increased my IG following by over 40%."
— BLYTHE MCDONALD,
MONARCH AND MAGPIE DESIGNS
Copyright © 2025 Flourish & Thrive Academy. All Rights Reserved. Terms & Conditions | Privacy Policy
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.
While we provide high-quality educational content designed to empower and educate that has helped over 9000 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.
All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.
We make no guarantees regarding the level of success you may experience, and we are not responsible for any of your actions. All information provided is for educational and informational purposes only. Use caution and seek the advice of qualified professionals when attempting any lifestyle change or business or financial endeavor.