Become An Admired, Successful
By Attracting The Right Clients, Exposure And Engagement For Your Brand
Discover The Simple System These Successful Designers Used To Build A Desirable, Thriving Jewelry Business… In Just 8 Weeks!
If you’re ready to join nearly a thousand independent jewelry designers and makers who have created their own engaging (and profitable) jewelry brands and become our next success story allow us to introduce...
Laying the Foundation is our signature 8-week virtual program designed to teach you how to create desire and demand for your unforgettable jewelry brand with the RIGHT clients and exposure.
You’ll build a business that works for YOU, supports your dream lifestyle, and allows you to unleash your creativity in a way that gives you cash, clarity, and freedom!
THE JEWELRY BUSINESS IS BOOMING
( ... OR SO YOU’VE BEEN TOLD)
- You feel stuck! You’re just starting out and don’t know how to get your biz off the ground.
- You’re sick and tired of working on a website that gets basically zero visitors and no sales.
- People say they LOVE your jewelry all the time! Which is awesome, but you can’t seem to turn those compliments into sales outside of the “friends and family zone.”
- You keep hearing you should differentiate yourself using a “target market” and “unique voice” but you’re still not getting consistent sales or exposure.
- You feel overwhelmed all of the time and pulled in so many directions. You don’t know where to focus to move your business forward.
- The idea of earning four or even five-figures a month feels nearly impossible to you.
We created Laying the Foundation for designers like you who don’t want to feel trapped by having to run the business while not getting the sales results you deserve.
HERE’S THE FULL BREAKDOWN OF WHAT’S INSIDE LAYING THE FOUNDATION COURSE CURRICULUM
BUILDING DESIRE FOR YOUR UNFORGETTABLE JEWELRY BRAND
We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates who become customers for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate vision.
- The Difference Between an Irresistible vs. Ignored Brand
- Why Your DSP Attracts the Right People to Your Brand
- How to Build Desire Starting With “Why?”
- Getting to Know Your Dream Client
- Creating Desire by Sharing Your Brand Story
- Turning Your Brand into a Lifelong Emotional Experience
- Your About Page: The Ultimate Dream Client Attraction Tool
- 5 Questions to Save Yourself from Your Business
- Choosing the Right Business Model Part 1 - Direct to Consumer, 3rd Party, and Bespoke
- Choosing the Right Business Model Part 2 - Wholesale & Private Label
- Setting & Achieving Goals that Support Your Vision
- Committing to Yourself & What You Desire
EACH MODULE INCLUDES
The Complete LTF System
including videos, audios, slides, transcripts, and worksheets
Video Cliff Notes
instant access to a summary of each video with your next action steps
20+ Trainings, Cheat Sheets & Checklists
to ensure that you’re taking action on what you are learning
Done-for-you Sales, Marketing and PR Scripts
these will save you the headache of figuring it all out the hard way!
100% Online Learning
(+ mobile friendly) you can learn on the go and review the material anytime you need a refresher
COMPLEMENTARY 6 MONTHS OF OUR DIAMOND INSIDERS MEMBERSHIP FOR SUPPORT & RAPID RESULTS
Monthly Accountability Circles –
Stay on track while you implement new strategies!
Exclusive Access –
for 6 months, you'll join our private Facebook Diamond Insiders group where you can learn from grads, get support from coaches, and share your #LTFwins!
Member Super Shares –
Our most successful designers regularly share the exact steps they took to get tangible results for their business...and you get a front row seat.
PLUS, YOU'LL GET THE FOLLOWING BONUS MODULE: Mastering Social Media & Your Online Presence (a $4,995 Value)
Build A Successful Jewelry Store Without Laying a Brick with Andreea Ayers Creating an online store has become a pretty simple process. But making your store successful will require some strategic planning. Andreea Ayers will show you how to do both.
Grow Your List and Explode Your Sales Bonus Discover why your list is pure gold and an integral part to your marketing machine. Flourish & Thrive will show you how to make sure you’re doing it right.
How to Attract Instagram Followers that Actually Buy with Melissa Camilleri Instagram isn’t just a numbers game. Melissa Camilleri will show you how to attract authentic and engaged customers who actually want to PURCHASE your jewelry.
I HEART Batching: How to get a bunch of content written… all at once with Melissa Cassera Blog posts, articles, videos, social media posts, emails, and free guides… Melissa Cassera shares her strategies and shortcuts for creating them all.
YouTube Basics for Jewelry Designers
Not sure how to use video in your business? This simple YouTube training shows you practical ways to grow your business using this wildly popular search engine!
Etsy Shop Optimization Strategies with Melissa Kaiserman Etsy is a great place to sell your jewelry IF you know how to stand out from the crowd. Melissa Kaiserman will show you how.
Grow a Profitable Facebook Group with Lauren Zavlunov
Create a place for your biggest fans to connect! You can use Facebook Groups to grow your jewelry brand beyond a product and create a community that's ready & waiting for you to sell to!
Simple SEO for Jewelry Designers
Set up your website and blog the right way with these easy-to-implement SEO strategies.
IS AN INCREDIBLE VALUE
The information you receive in Laying the Foundation is the equivalent of consulting with either Robin or Tracy for 6 months. But that’s not all. You also get indispensable insight delivered directly from our hand-picked bonus speakers.
- VALUE OF CORE PROGRAM: $12,980
- VALUE OF BONUS INSIGHT & WISDOM: $5,490
- VALUE OF PRIVATE IMPLEMENTATION GROUP: PRICELESS
- TOTAL VALUE: $18,470
- YOUR INVESTMENT: MUCH LESS!
OUR NO OBLIGATION, LOVE IT OR
LEAVE IT GUARANTEE.
As always, we want you to be COMPLETELY SATISFIED with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee. Try it out for three weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money. *Must ask for refund within three weeks of course beginning.
I went from wide-eyed and clueless to quitting my full-time job to work on my business!
Before LTF, I was a girl with a hobby that I really loved. I went from wide-eyed and clueless to quitting my full-time job to work on my business! My biggest milestones have been: selling from my own website, opening wholesale accounts, creating relationships with industry manufacturers, building a focused social media following, and connecting with celebrities (who are wearing my jewelry)! The course is the reason I have a business today. —IRINA ZHAN, IVJEWELRY.COM
I’m so glad I didn’t wait to join this incredible community!
I was not sure I was even ready to take this course as my business is in the infancy stage. However, after today’s amazing collection review with Robin & Tracy, I’m so glad I didn’t wait to join. It’s helping me to edit my work and focus on one direction at a time. I love being able to rise and learn together in this incredible community. —TOBY MYLES, RIDELIKEAGIRLDESIGNS.COM
F&TA has breathed life into an industry I’ve been in for over 15 years!
The results from taking LTF have been amazing. My sales increased by 50% in 2014 from 2013 and my mindset changed so much that I was able to move into a new studio space and hire help. I feel confident in designing my first ‘real’ collections and excited to approach wholesale prospects now that I am armed with the right pricing and tools. I feel (and act like) a new person – F&TA has breathed life into an industry I’ve been in for over 15 years! It feels new and exciting again – Thank You both SO much!. —SIENNA KITTELMAN, ZOEANDPIPER.COM