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Proving to your friends and family (and your skeptical husband) that your jewelry or creative business is more than a silly hobby, it’s a revenue generating machine.
Taking your brick and mortar retail location and turning that into a digital storefront. You no longer stress about lost foot traffic or store closures because you have a virtual business that saved your future.
Transitioning the customers you meet at your art fairs, trunk shows, and retail pop ups into online customers. No more sitting in blazing heat, sideways rain, or fear of your tent blowing away.
Smoking the competition online and turning your already successful business into a multiple 6 figure multi-revenue stream + e-commerce brand to be reckoned with.
How do you get from where you are now, to a place of peace and prosperity?
I HAVE THE ANSWER.
I know what it feels like to be drowning in debt, with less than $50 to your name - and having no clue where your next sale is going to come from. These days, it’s even more of a challenge because the kids are home practically 24/7, so you’re having to squeeze making jewelry in between cooking meals, cleaning up, and helping with schoolwork. At the end of the day, you just feel completely overwhelmed, frustrated, and cash-strapped.
Yet you persist because you know deep down that all of your hard work will one day be worth it. You just have to keep pushing.
I’ve had to pass through the “growth phase" you’re in right now.
Generate Consistent, Predictable Sales
Here's What Some Of Our Successful Grads Have To Say...
Flourish and Thrive has given me the confidence to price my jewelry at the proper cost and it has given me the confidence to sell.
“If it weren’t for Flourish and Thrive, I don’t think I’d be where I am with my business. Knowing that I have this community behind me has truly given me more confidence than I ever expected to get.”
I've had a 200% increase in sales!
"My social media following is up by at least 75%, it's been incredible. And I've already surpassed my entire last year's sales!"
Peggy Houchin Jewelry
IT’S TIME TO STOP TRYING TO FIGURE OUT WHAT TO POST ON INSTAGRAM AND GET YOUR OWN AMAZING RESULTS
LIKE THESE DESIGNERS...
Toby Went From Single Digit Sales on Etsy to Quitting Her Day Job
“I have ZERO regrets investing in the program even though it was a big financial stretch for me at the time. This course is a requirement to set your business (and yourself) up for success! Before LTF, I was only making a few hundred bucks. Now, I’m doing so well that I quit my full-time job to focus 100% on my jewelry business! I love the lifetime access so I can go back and revisit the information anytime I need a refresher. I’d definitely recommend Laying the Foundation if you’re serious about building a jewelry business."
- Toby Myles,
HANDMADE JEWELRY DESIGNER
Ride Like a Girl Designs
Nicole Went From Extreme Burnout to Increasing Her Sales 200%!
Before LTF, I was making $2000/month. The year I took the course, I made $35K. The next year, I more than doubled my sales, bringing in $75K. I’ve been in the jewelry business since high school. After years of owning a retail store, then working for another jeweler, I was burned out. I knew I needed a change, so I quit my job and started pursuing my business full-time. That’s when I signed up for Laying the Foundation. Laying the Foundation is a fantastic resource for solo-designers who want to make sales and live a better life."
- Nicole Gariepy,
DEMI-FINE JEWELRY DESIGNER
Ann's business doubled the first time she completed Laying the Foundation and has increased by 25% each time she revisited the course!
“After taking Laying the Foundation the first time [...] I would say that my business reliably doubled the very first time I took it. And every single time that I have taken the course, I've found that my business at least went up by 25%.” -
- Ann Sanicola,
HAND-STAMPED, HAND-MADE JEWELRY DESIGNER
Ann Sanicola Jewelry
Hi! My name is Tracy Matthews
I’M THE CO-FOUNDER OF FLOURISH + THRIVE.
Do you feel like you’re alone on an emotional and financial roller coaster? You’re not alone!
Here’s a bit about my own journey...
I was completely overwhelmed and stressed out most of the time because I literally had ZERO clue about running a business (and I was too proud to ask for help). I would work myself to exhaustion… and still didn’t have much to show for it.
I felt emotionally unsupported. In fact, one day I came home and my (now ex) husband told me “you have to get a real job”. But there was no way in HELL I was going back to my soul-sucking retail job.
I was so afraid of rejection that I avoided active selling like most people avoid Times Square on a hot summer day (so hot, smelly, and so many people).
I didn’t understand what a profit and loss statement was or a balance sheet was and was too proud to ask someone to teach me…so I just ignored my finances.
I’d sell a $100 necklace for $70 just so I could make a sale. The result was painful cash flow issues and my visa bill kept growing… both of which limited how fast I could grow.
Despite it all, I knew I had what it took and I was passionate AF about making jewelry. That kept a fire under my bootay to keep on trucking even though I didn’t have the answers...and it was HARD.
I had many sleepless, tear-filled nights, fighting to make things work. I eventually did, but not without paying a heavy emotional cost.
My first business was built like a house of cards. It wasn’t set up to handle any kind of financial setbacks, let alone survive major changes in the economy.
When the Great Recession (or “GFC”) hit in 2008, my business went from earning close to $1 million in net sales the previous year to being COMPLETELY wiped out… all in the space of a single month.
That led to me having to make one of the most difficult decisions of my life: to either fight for what I’d fought so hard to build OR close the doors on my business. After a lot of thought (and tears), I chose the latter and was forced to file for bankruptcy.
The massive emotional devastation and financial stress caused some serious health problems. I lost 25 pounds, I picked up the habit of smoking a pack of Marbarlo Lights a day (and I never smoked!) and my hair starting falling out in chunks! On top of that, I developed a series of stress-induced conditions, including a thyroid issue.
DON’T GET ME WRONG, IT HASN’T BEEN ALL BAD. IN FACT, ALL OF THE UPS AND DOWNS I’VE BEEN THROUGH HAVE TAUGHT ME HOW TO BE A BADASS.
Despite all of the self-doubt, setbacks, and downright failures, I’ve had some pretty AWESOME successes...
- I’ve sold over $8 million dollars worth of jewelry during the course of my career.
- My collections have been sold in over 350 of the best specialty and retail stores around the world, including Anthropologie, Sundance Catalog, Bloomingdales, and Harvey Nichols.
- Celebrities like Charlize Theron, Jessica Alba, Orlando Bloom, and Michelle Williams have all been spotted buying and wearing my jewelry.
- Revlon recently commissioned me to design a 20th anniversary gift for Halle Berry.
- I landed a segment on QVC where I reached a mass audience and sold my jewelry live on TV (twice).
- When I built my second jewelry business, I applied the lessons I learned from the first time around and created the Desired Brand Effect™. Now, I have a low-maintenance, very part-time business that brings in multiple 6-figures in profit (not just revenue)... with just me behind the wheel.
- Nearly 48 media outlets, TV shows, movies, and magazines have repeatedly featured my jewelry and story over the years, including InStyle, Lucky, The Today Show, and Entrepreneur.
LISTEN TO MORE STORIES OF SUCCESS FROM OUR GRADUATES
Since taking Laying the Foundation I've had a 440% increase in sales!
"Before Laying the Foundation, I was doing three or four shows a summer and making just enough to keep the business afloat. After LTF, I was able to quit my side gig."
ARTISTIC, DEMI-FINE JEWELRY DESIGNER
Daisy Chains Jewelry
I signed up for the course mainly to get sales information and really improve my business and take it to the next level. But what I walked away with was so much more!
“I'd been in business about four years before I started Laying the Foundation. And my numbers were pretty good, both on the website and in sales, but they really weren't increasing. And of course I wanted them to. Just the exercise of fully defining my dream client made an amazing difference in my business and my outlook and my messaging because I was finally able to speak to the person who was intended to get my products and it just made everything so much easier.”
BEADED, HANDMADE JEWELRY DESIGNER
By Carolyn Dunne
WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…
Andrea Went From a ZERO Profits to Selling Out Collections
"Before joining Laying the Foundation, my business was directionless, expensive and not turning a profit. I was referred to Flourish & Thrive Academy by a friend in my stone setting class. Even though my sales were slow, I was determined to invest in the program. After taking LTF and applying what I’ve learned, I launched my e-commerce website and I’m selling out of my collections every season. During the course, I learned about private label design and I recently launched and landed 6 stockists before my formal outreach campaign.
Laying the Foundation is a great fit for any designer ready to get serious about turning their hobby into a real business or taking their existing business to the next level."
- Andrea Li,
FASHION JEWELRY DESIGNER
Andrea Li Designs
Ana Maria Earned 2x's More Than Her Broadway Acting Income After Just 6 Months in Her Jewelry Business
"Before Laying the Foundation I had, what I felt, was a pretty successful business. I was a Broadway actress and jewelry making was my backstage hobby. My husband got an amazing job opportunity in Baton Rouge, so I quit Broadway and went full-time in my jewelry biz.
Laying the Foundation was a game changer for me. I honestly didn’t think I’d be able to replace my Broadway salary, but within 6 months of taking LTF, I did! I doubled my income JUST from the pricing modules alone! I recommend LTF to all of my jewelry designer friends. It's great for designers who are just starting out, who’ve been making jewelry for a while, and those who’ve reached a plateau. If you’re ready to get to your next level, LTF will help you get there!"
- Ana Maria,
METAL CLAY JEWELRY DESIGNER
Jewel Of Havana Handcrafted Jewelry
Carolyn was in business for 4 years before starting Laying the Foundation. When signing up for LTF her numbers were “pretty good” in sales and on her website but she was looking for more sales info and to take her business to the next level. But she got even ore than she expected with LTF! Defining her Dream Client made a huge difference in her business, her outlook and messaging because now she was actually speaking to the people who LOVED her products! And bonus, she LOVES being part of the Diamond Insiders where she can get support from coaches and connect with her peers.
“So if you're thinking about taking this course, there's nothing left to think about. Absolutely. It's going to be the best investment you can make for your business.”
- Carolyn Hasset
BEADED HANDMADE JEWELRY DESIGNER
By Carolyn Dunne
LISTEN TO MORE STORIES OF SUCCESS FROM OUR GRADUATES
If it wasn't for [Laying the Foundation], I wouldn't be here today.
"It actually was one of the best things I have done, because if it wasn't for Tracy, Robin, and all the great coaches they have and the tools they have, I wouldn't be here today."
FINE JEWELRY DESIGNER
[Laying the Foundation] helped me change my mindset about my own work, my work ethic, how to have a successful business instead of an expensive hobby.
"If you're thinking of joining Laying the Foundation, I highly recommend it. I have so much of my brain space cleared up right now."
Quirky and Odd
AVANT GUARD GLASS & MIXED MEDIA JEWELRY DESIGNER
I needed a compass that would get me to where it is that I wanted to go with my business and I believe that Laying The Foundation has been exactly that.
"Early on, I realized that your artistry or your unique skillset is not enough to set you apart in a marketplace that is so competitive. I have been revisiting this program time over time again in order to course correct and go to where it is that I want to go."
FASHION FORWARD JEWELRY DESIGNER
Investing in Your Business Might Feel Scary...I Get It...
Check out this story from Alyssa Miner, an Art and Handmade Jewelry Designer with Purpose, who was also scared to invest. She's made her investment back many times over.
WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…
“I have this community behind me that has truly given me more confidence than I’ve ever expected to get. It’s been worth the cost and I made a whole lot more money [this year] than I did last year without doing any shows!”
“If it weren't for Flourish & Thrive, I don't think I'd be where I am with my business. It has given me the confidence to price my jewelry at the proper cost or price. And it has given me the confidence to sell and to be able to talk about what I do. And know that there's so many other people out there doing it too. And we all have a different style. We all have different levels of how advanced or how intricate our jewelry is. But knowing that I have this community behind me has truly given me more confidence than I've ever expected to get. It's been worth the cost. And yeah, I made a whole lot more money than I did last year. I also didn't do any shows, but this year I really did it! And even past what I thought I'd be doing for the holiday seasons. So that's really special and amazing. And since I've only been doing this for the past year. I'm still working on implementing everything, but you got to follow it. If you don't, it doesn't happen.”
- Denise Kubler,
HANDMADE & BEADED JEWELRY DESIGNER
DK Originals Jewelry
"After changing my mindset, I raised my prices between 30-50% and I continue selling without a problem!"
“The two main results that I have achieved is first, changing my mindset, believing that my jewelry is good, the prices are fair to my work and I'm ready to find my dream client out there. Second, I learn how to price my jewelry correctly. I was selling too cheap for the quality of my designs. I raised my prices between 30 and 50% and I continue selling without problem.”
- Gisela Clemens,
SWAROVSKI CRYSTAL FASHION JEWELRY DESIGNER
Gisela Clemens Jewelry
“Laying the Foundation really helped me change my mindset about my own work, my work ethic, and how to have a successful business instead of an expensive hobby.”
“I really liked that Laying the Foundation and Flourish & Thrive focuses on the jewelry-making industry and more specifically, there's a place for us one of a kind makers in there, which is not always easy to find. [...] they really have helped me change my mindset about my own work, my work ethic, how to have a successful business instead of an expensive hobby.”
- Lori Greenberg,
AVANTE GUARD GLASS AND MIXED MEDIA JEWELRY DESIGNER
Quirky & Odd
Listen to some of our students discussing their experience with laying the foundation...
LTF helps set you up for success as you grow your business!
UPCYCLED FABRIC JEWELRY DESIGNER
My business doubled in sales, I have more focus now, and I was able to hire an employee.
DEMI-FINE AND FASHION JEWELRY DESIGNER
Zoe and Piper
Four months after taking LTF I was able to quit my full time job!
GIFT-ABLE JEWELRY & LIFESTYLE PRODUCTS DESIGNER
After taking LTF I was able to increase my prices and my profits have hugely increased!
CAST & SCULPTED SILVER JEWELRY DESIGNER
The Silver Sculptor
Before LTF I was just a girl with a hobby. Now I have an actual business and I quit my full-time job.
SILVER & GOLD HANDMADE JEWELRY DESIGNER
Irina Victoria Jewelry
LTF has been the single most impactful investment in my business.
DEMI-FINE AND FINE JEWELRY DESIGNER
Catherine Preston Jewelry Designs
Now I see myself more confident in my designs and to be able to take action in building my business.
CUSTOM & READY-TO-WEAR FINE JEWELRY DESIGNER
I now have a roadmap, plan, and all the tools at my fingertips to grow my business.
SILVER & BRONZE HAND-FORGED JEWELRY DESIGNER
Silver Ranch Jewelry and Kristen Mara
I've been in the jewelry business a long time and I've never seen anything like Flourish and Thrive Academy!
VINTAGE REDESIGN FINE & DEMI-FINE JEWELRY DESIGNER
Belinda Wickwire Jewelry
I went from one online sale every couple of weeks to multiple $300-600 sales every day.
-Ana Maria Andricain,
METAL CLAY JEWELRY DESIGNER
Jewel of Havana