Mastering Wholesale


Are you ready to start selling to your DREAM stores?

(You know: The ones that pay you on time, attract exposure for your brand, and write consistent orders?)

Stop wasting time sending emails and making phone calls that don’t get returned.

It’s time to discover the proven strategies that actually land your perfect stores (a.k.a. wholesale accounts),
and help you build your brand, beautifully — even if your business is still new, or on the smaller side.

Does this sound like you?

  • You currently sell (or plan to sell) your jewelry in retail stores or wholesale venues and trade shows, and you want to expand. You’re ready to get your jewelry noticed by your DREAM accounts.
  • You want to master your approach to sales, marketing, and getting press so you confidently approach retailers to develop long-lasting relationships, and a cycle of consistent reorders.
  • You want to brand yourself like pro, so your jewelry gets discovered, makes a BIG impact on your dream stores, and stands out in a sea of competition. That means having your wholesale dossier in order and your jewelry priced for profitable wholesale.
  • You want to understand the how and why retailers buy, to give your brand a competitive edge in wholesale.

Unfortunately, all that’s easier said than done, right? While you know selling wholesale has the power to make you more money (by increasing sales and diversifying your revenue streams), and give you serious credibility… selling your jewelry wholesale can also be difficult and frustrating!

So you have two choices:

Choice #1: Learn through trial and error — making plenty of mistakes along the way with no guarantee of success…


Choice #2:

Let us share our knowledge and experience to help YOU skip the learning curve, and get straight to success with your DREAM retail stores!


Mastering Wholesale

tandrMastering Wholesale is a complete A-Z blueprint for building and growing a thriving wholesale jewelry business that will exponentially increase your brand’s exposure, attract HUGE, consistent orders from your DREAM stores, and make you the gotta-have brand that is on the tip of everyone’s tongue.

Here’s the deal, Jewelry Designer:

Building a wholesale jewelry business is like building a house: You need to lay a firm foundation and set up an effective framework before you start decorating the walls.

That’s exactly why the calling, emailing, sending postcards, and dropping in to introduce yourself approach to landing retail accounts might leave you feeling frustrated and defeated. You don’t have a real plan in place, and you’re throwing stuff at the wall to see what sticks.

That’s why we’ve designed this virtual course, MASTERING WHOLESALE:

To teach YOU, the designer and maker who’s sick of wasting precious time getting “crickets” in response to their emails and calls, the EXACT strategies and tools that will make you look like a pro (even if you are a newbie).

It’s time to start targeting the RIGHT stores, get orders immediately, get paid on time, and build a cycle of reorders and exposure that even Jennifer Meyer would admire.

Even if you’ve sold wholesale before, the new “tech-advanced” economy has changed everything.

You have to stay on top of the cutting edge strategies and tactics that work in this new economy, or you’ll be wasting tons of time and energy.

That’s why we’ve created shortcuts to help you stand out; like sales pitch templates, tips on getting the best sales reps, production systems to maximize your capacity, and trade show attraction techniques that will get buyers lining up outside your booth.

Could you learn this all on your own through years of trial and error? Sure.

You can probably learn all of this on your own if you enjoy spending countless hours on the internet and annoying your husband because you are on your iPad till 2 AM every night.


You can leverage our experience and expertise to completely bypass the learning curve, and get those big orders in A.S.A.P.!

We’ll teach you how we got our brands into stores like Sundance Catalog, Anthropologie, The Claypot, Harvey Nichols, ABC Home, and Fred Segal.

THE SPARKLING TRUTH: Most of the famous designers you know, like Irene Neuwirth, Dana Kellin, Chan Luu, etc. got their exposure, gained their credibility, and earned their top-selling status by selling wholesale to stores.


Here is a Little Snapshot of Your Business in 5 Weeks…

  • You’ve skipped the learning curve (no more 2 AM “research sessions”, woohoo!) and are already impressing retail buyers by being fully professional and prepared.
  • You’ve already increased your sales by creating a cohesive, marketable collection that is priced for wholesale — without being too cheap.
  • Your brand is effortlessly building credibility, getting real press and media exposure, and attracting more DREAM clients with the new exposure from retail accounts.
  • You have the beginnings of several long-lasting buyer relationships that will result in repeat orders that account for 80% of your sales… which means your jewelry earnings go from “supplemental income” to real money, honey.

Join Mastering Wholesale and take the fast track to wholesale success!

I'm Ready, Sign Me Up!


I was picked up by a few of my top 10 dream accounts…

At the summer NY Now show, I was able to open more new accounts and attract more traffic to my booth. This is because F&T helped me to focus on developing a stronger collection for my dream stores, spend more time marketing to the dream stores and improve my overall booth presentation. I was picked up by a few of my top 10 dream accounts (Virtu, Kuhl Linscomb) and I reconnected with some old accounts (Laughing Dog Gallery, Grand Hand Gallery).Ann Chikahisa,


If you intend to approach retailers, do yourself a favor and take this course FIRST!

Like all F&TA courses, Mastering Wholesale is well thought out, delivers amazing content and is manageable in terms of time and budget. I really enjoyed the training on pricing plus I felt totally prepared to approach retailers because of the step-by-step guidance I received. I’m no longer consigning my jewelry and I gained several new accounts after taking the course.Catherine Preston,

Success in Wholesale Will Change Your Business…


Gain Exposure for your Brand, Online and Off (and Keep Getting Eyes on Your Designs).

While the internet has a global reach, it’s really just one venue people go to when they are buying jewelry.

Think about it: There’s nothing better than stumbling into a small boutique and “discovering” that gorgeous, teal scarf by an indie designer that you NEVER would have found otherwise.

You buy it, and every time you wear it, strangers walk up and ask “Where did you get that?”

That’s how YOUR jewelry should be discovered too.


Become a Trusted, Well-Known Brand

What is the difference between a home craft jewelry hobbyist and a high profile jewelry designer?

Nothing… besides the perception of your potential clients.

When a customer (or stylist or editor) walks into their favorite boutique and sees your jewelry under the glass or hanging from a display, you immediately gain their trust in the quality, style, and professionalism of your products.

Are you ready to become a “real” brand?


Generate Regular Sales, Make More Money, and Create Additional Revenue Streams to Boost Cash Flow

You know the wonderful thing about selling to stores? The potential to sell multiple units in one order.

Plus, your retail partners also become partners in sales and marketing, increasing your potential to reach more jewelry addicts as well as improving cash flow in your business.

If the lower margins don’t seem as appealing as selling your pieces one-by-one over the internet, remember: you have the potential to scale, small or large, selling to stores.

Repeat after me: “Wholesale = more bang for your buck, and better return on your time investment!” The potential for growth is HUGE!


Set up Systems, Maximize Your Production Potential, and Improve Your Design Process

When selling to stores, you have the opportunity to move your inventory in large quantities.

While buyers may order just 12 pieces to start, over time, you’ll be attracting orders potentially of 20, 30, or even 100 units!

The larger orders lead to two incredible changes in your business:

  1. You’ll have an immediate “test” market for feedback on your designs allowing you to narrow your design focus to collections that are actually selling (no more guessing about what is working).
  2. You’ll have a unique opportunity to create an efficient production process to meet the order demand.

And there’s one more benefit you didn’t even think about: more creativity and a more enjoyable design process! (Wouldn’t you say YES to that any day??)


Build Long Lasting Relationships

One of the greatest joys of the biz is creating long lasting-relationships with your retail partners.

While selling online usually involves selling individual pieces to strangers, selling to retail stores creates partnerships with your buyers and reps in addition to the end consumers.

Translation? Your success is their success and vice versa. They need talented designers like YOU to stay in business (and get their clients drooling over your most recent shipment). Strong relationships are the name of the game, so remember that you’ll build a cycle of repeat business, monthly.

How awesome does that sound? Monthly reorders, the ability to predict your income… woot!

SO…Are You Ready to Attract Your DREAM Store Buyers, Gain Exposure and Become the Designer That’s on the Tip of Everyone’s Tongue?

Choose the plan that work's best for you. Lifetime access included.

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A letter from the founders…

Hi there!

We’re Tracy and Robin! We founded Flourish & Thrive Academy because we are passionate about helping wildly talented designers and makers like you get the exposure you deserve.

Tracy started her first jewelry business selling to retail stores back in 1998. Over the course of 11 years, her designs were sold in over 350 boutiques and specialty stores around the world.

Robin is obsessed with wholesale! She’s a master of building relationships with retail partners. During my five year stint as director of sales, Dogeared jewels and gifts wholesale business grew by 800%!

We combined our 40+ combined years of experience in the art of wholesale to help you get the type of results that companies like Dogeared and Colleen Mauer Designs have experienced.


Mastering Wholesale Course Curriculum

A 5-week virtual program for Jewelry Designers


How to Get Started (Or Restarted) in Your Wholesale Business: The Basics

In the first module we will help you pull together the fundamentals of a wholesale business the RIGHT way. You’ll discover how to develop your collection with a wholesale strategy in mind, the essentials you need to create a total brand package, and our expert strategies for making the most of your wholesale experience.

  • Wholesale:: an Overview
  • Developing a Collection for Wholesale that Blows Buyers Away
  • Wholesale Essentials for Creating a Total Brand Package
  • Making the Most of Your Wholesale Experience

The New Economy of Wholesale

Wholesale has changed so much in the last 20 years, especially with the internet! In this module we’ll take you through the “New Economy” of wholesale and show you how you can leverage modern technology to improve your sales, maximize your production capabilities and get the results that designers like Chan Luu experience. Plus, you discover how to develop lasting vendor relationships to grow your wholesale business.

  • Now and Then:: The New Economy of Wholesale
  • How Buyers are Finding Designers in the New Economy + Wholesaling in the Internet Age
  • Production Secrets for Success in Wholesale
  • Secrets to Successful Vendor Relationships

Sales Support and Sales Systems: Relationship Marketing

Sales in wholesale is all about building and nurturing strong relationships with your retail accounts. You’ll discover our relationship building fundamentals and how to create systems to create a simple seamless process that keeps your retail buyers begging for more. We also have a secret power tool that is going to help you maximize the sales potential of every single account your land!

  • The Fundamentals of Relationship Marketing
  • Creating Sales Systems for Relationship Building
  • Developing Exceptional Client Experiences
  • The Power Tool that is Often Forgotten

To Rep or Not to Rep: The Ins and Outs of Sales Representation for Your Brand

Consistent sales are the lifeblood of your business and there are many ways to keep that flow of sales coming in! In this module we will give you the skinny on showrooms & reps (they may or may not be the solution you imagine them to be). We’ll also show you how to form a killer sales team to get orders flying in the door, plus some extra strategies for leveraging showrooms and independent reps to sell your jewelry (the right way).

  • Getting the Skinny on Showrooms & Reps
  • Wholesale Sales Systems: Forming an Effective Team
  • Successful Representation Strategies

Trade Shows: Fundamentals and Strategies

Tradeshows are still alive and kicking in the new economy -, but (like everything else) they have evolved quite a bit. If you don’t play it right, you stand to waste a lot of time and a lot of money! In this module you’ll discover how to select the right trade show for YOUR business-,how to build and merchandise a booth that gets buyers lining up outside of your booth!

  • Trade Shows: Are They Still Viable Places to Wholesale?
  • Trade Show Discernment: Selecting the Right Show for Your Business
  • The Fundamentals of a Booth that Attracts Buyers
  • Trade Show Best Practices

We've Also Included the Following Resources & Bonuses:

F&TA Wholesale Lingo Cheatsheet

lingo2Get caught up quick on the wholesale lingo and you will be talking like a pro in no time. ($98)

F&TA Retail Store List

storelist2This will save you hours of data mining the internet in search of retail stores to contact. ($298)

F&TA Tradeshow Guide

tradeshows2It’s your turn to be the talk of the tradeshow. Learn how to stand out and shine! ($298)

F&TA Sales Templates

sales2These professional templates will ad an immediately upgrade to your credibility. ($98)

F&TA Wholesale Guest Speaker Interviews

interviews2Interviews that complement each module PLUS many more that will be added on an ongoing basis. ($2498 – well really priceless)

Mastering Wholesale is an Incredible Value!

Value of Course Curriculum: $8,000

Value of Resources and Bonuses: $4,290

total value: $12,290

your investment: Much Less!


Our no obligation love it or leave it guarantee!

As always, we want you to be COMPLETELY SATISFIED with our Mastering Wholesale course. That’s why we offer a no-risk, money-back guarantee.

Try it out for two weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money.

*Must ask for refund within two weeks of payment.

Imagine: Your Jewelry in Your DREAM Boutiques and Specialty Stores Around the World…

Imagine: Rocking Trade Shows Like a Boss, and Feeling Like a Seasoned Pro (Even if You’re Still New to the Business!)

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I landed 3 new DREAM accounts just after taking Mastering Wholesale!

The course has me well equipped to grow the wholesale side of my business even more this year. Coming from a sales background, I felt the sales training was on-point. I would definitely recommend the course because it covers everything you need to know from A-Z for success in wholesale.EMMY TRINH, EMMYTRINH.COM


The entire course is invaluable, especially the training on pricing for wholesale.

As a newbie to wholesale, I was a little nervous about reaching out to stores on my own. I now feel totally professional and prepared, like I have been selling in stores for years. The entire course is invaluable, especially the training on pricing for wholesale. I’m glad I understand all of the costs and calculations involved so I don’t “shoot myself in the foot” later.GINGER HERBEIN,


My entire attitude and outlook for my jewelry business has turned around.

I was going into my 10th year and felt like a complete failure. I was heavily contemplating quitting my jewelry business. Now, not only is my business thriving, but my entire attitude and outlook for my jewelry business has turned around. I learned how to create a proper collection and how to present it to wholesale clients and the press. BROOKE MOSHER, BROOKLYNDESIGNS.CA

P.S. Mastering Wholesale — a self-paced course designed to teach you the fundamentals of building and growing a thriving wholesale business on your terms — is a MUST take course for any jewelry designer who has ever considered selling wholesale or who has struggled doing so. Try it now!

P.P.S. With our money back guarantee, this is a completely RISK FREE opportunity. Click Here and begin your thriving wholesale career now!

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