The Desired Brand Effect Collective
Join The Exclusive Community For Jewelry and Handmade Business Owners Ready to…
Create consistent monthly revenue with a 90-day plan tailored to your brand, and finally know what to do and when.
“Joining [Flourish & Thrive Academy] was a game-changer for me! My retail store sales more than doubled last year, and my online sales grew 35%”
– Paige Barbee, Paige Barbee Jewelry
But here’s the truth…
- You don’t have a structured 90-day plan tailored to your goals.
- You’re spending hours guessing instead of executing a real strategy.
- You lack real-time feedback, consistent coaching, and peer accountability.
If this sounds like you, you don’t need another course.
You need the Desired Brand Effect Collective.
Inside The Desired Brand Effect Collective
You’ll get access to…
Live Monthly Actionable Money-Making Training
Every month, we’ll drop a new “easy-to-execute” training on different topics to help you increase your audience size, market more efficiently, and get repeat customers on autopilot.
Bi-Monthly Coaching, Q&A, and Feedback Sessions
Join Chelsea or a guest coach each month for live group sessions designed to help you overcome roadblocks and accelerate your growth. You'll get expert eyes on your brand, answers to your top questions, and action-ready strategies you can apply right away—even if you can’t make it live or are short on time.
Quarterly 90-Day Customized Planning Session
When you run your business without a plan, everything feels reactive and uncertain. Inside the Collective, we help you set focused 90-day goals and break them into weekly action steps so you always know what to do next, and your growth is no longer left to chance.
Monthly Accountability Calls
Inspiration is just the start. Dawn helps you follow through. With consistent check-ins and strategic accountability, you’ll stay focused, take action, and build real momentum that moves your business forward.
Monthly Co-Working Sessions
Our monthly co-working sessions are your time to stop spinning and start finishing. Join us to focus, follow through, and finally check off the revenue-driving tasks that grow your brand.
Daily Support Inside the Supportive Community
Inside the Collective, you’ll plug into a high-vibe group of creatives who get what you’re building and where you’re headed. Ask questions, get real-time feedback, and stay consistent with the support of peers and coaches who want to see you win. This is your business accelerator.
Access to the Vault
As a member, you’ll unlock the Vault: our library of pre-recorded trainings, mindset tools, and plug-and-play templates designed to help you market smarter, sell with confidence, and stay in motion, no matter what stage of growth you’re in.
The “Take Action” Leaderboard
We reward momentum. Each month, our most engaged member earns a 1:1 coaching session with Chelsea, so you can double down on what’s working, fine-tune what’s not, and move your business forward faster with expert eyes on your strategy.
Exclusive Members-Only Savings
As a Collective member, you’ll unlock special discounts on private 1:1 coaching, our signature DESIRE AI marketing tool, and other premium resources and programs so you can uplevel your brand with less guesswork and more growth, at a fraction of the investment.
HERE’S WHAT OUR MEMBERS HAVE TO SAY:
My sales increased 72% within 3 Months.
Twyla Dill,
Twyla Dill Designs
I had a 430% increase in April and a $6000 increase in May.
Karina Harris,
Waffles and Honey
I went from extreme burnout to a 200% increase in sales with Flourish & Thrive.
Nicole Gariepy,
FantaSea Jewelry
I’M TRACY MATTHEWS
I’m the Chief Visionary Officer of Flourish & Thrive Academy and the creator of the Desired Brand Effect methodology. After selling over $8 million in my own jewelry business, I made it my mission to help other creatives turn their passion into predictable profit.
I’ve coached over 9,000 jewelry and product-based entrepreneurs to grow brands that not only look good, but pay them well and feel aligned every step of the way. I’ve personally trained our expert coaching team to teach you my proven framework and support your business with the strategy, clarity, and accountability you’ve been craving.
Meet Your Coaches & Guides
Meet Chelsea Farmer
Head Coach, Community Expert & Brand Builder
Chelsea is the founder of HorseFeathers Gifts, a multi-million-dollar lifestyle jewelry brand that she built from the ground up while raising her family. She’s living proof that you can scale a thriving business without sacrificing what matters most.
Known for her magnetic brand presence and unmatched ability to build repeat customers and loyal superfans, Chelsea brings real-world strategy and heart to every coaching session. Inside the Collective, she’ll help you create collections that connect, content that converts, and a brand your customers can’t stop talking about.
Meet Dawn DiGesare
Accountability Queen & Momentum Strategist
Dawn is the velvet hammer every creative entrepreneur needs. With a gift for cutting through overwhelm and helping you follow through on what actually matters, she’s your go-to for strategic focus, accountability, and no-fluff motivation.
As a coach inside the Collective, Dawn is known for turning to-do lists into done deals—and helping members stay on track with the commitments they set for their growth. If you’ve ever struggled with consistency, she’s the coach who’ll help you finally build the momentum that sticks.
Here’s Everything You Get Inside the
Desired Brand Effect Collective
- LIVE Monthly Actionable, Money-Making Trainings ($997 Value)
Grow your audience, increase sales, and attract repeat customers with easy-to-execute training programs designed to move your brand forward every month.
- Bi-Monthly Group Coaching, Q&A, and Feedback Sessions ($1,497 Value)
Get expert eyes on your business with Chelsea or a guest coach. Bring your questions, leave with clarity and step-by-step direction, even if you can’t attend live.
- Quarterly Group 90-Day Customizable Planning Sessions ($997 Value)
Set clear goals and break them down into weekly steps, so you always know what to focus on and how to grow, without burning out.
- Monthly Group Accountability Calls ($497 Value)
Inspiration without execution doesn’t pay. Dawn keeps you focused, consistent, and in motion with check-ins that drive results.
- Monthly Co-Working Sessions ($497 Value)
Get your highest-impact tasks done in real-time, with a structured space to execute what matters most.
- Daily Support in the Community ($997 Value)
Ask questions, get feedback, and stay in momentum with a group of product-based business owners and coaches who actually get it.
- Access to the Vault ($1997 Value)
Trainings, templates, mindset tools, and plug-and-play resources to help you sell smarter and stay consistent, 24/7.
- The Take Action Leaderboard ($297 Value)
Every month, top contributors win private coaching with Chelsea to fine-tune their strategy and accelerate results.
- Exclusive Members-Only Savings ($497+ Value)
Get special discounts on 1:1 coaching, DESIRE AI, and premium trainings to scale with confidence, for less.
Total Value: Over $8,000
But your investment is not even close to that.…
Select a Payment Option and Say Hello to Your Best Business and Life Yet!
PAY IN FULL
$997/Year
(Save $167)
Get an Exclusive 1:1 Bonus Call
BEST VALUE
✔️ Full access to all monthly trainings, coaching, planning sessions, community, and The Vault
✔️ Priority placement for 1:1 coaching upgrades
✔️ Bonus: New members get a private 20-minute brand audit with Chelsea or Dawn to fine-tune your growth plan
✔️ Renews annually, cancel anytime
*Best for creators ready to go all in and scale faster
MONTHLY PAYMENT
$97/ Month
(Monthly option)
No 1:1 Bonus Call
MOST FLEXIBLE
✔️ Access to the Standard Collective experience
✔️ All monthly trainings, coaching, planning sessions, community, and The Vault
✔️ Flexible Monthly Payments
✔️ Renews monthly, pause or cancel anytime
*Best for new members who want to try it out or prefer monthly flexibility
"I doubled my sales from the previous holiday season...and I more than doubled my income for the entire year!"
—ALYSSA MINER,
JAMMINHAMMER.COM
"I grew to a multiple 6 figure business within the first year of going full time (now on year 2 and exceeding all my goals!)"
— EMMA MAY,
SALTEDSTONES.COM
"I've doubled my average order value and increased my IG following by over 40%."
— BLYTHE MCDONALD,
MONARCH AND MAGPIE DESIGNS
FAQs
You don’t need another course. You need a plan, a community, and coaching that actually moves your business forward.
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