Desired Brand Mastermind Retreat

Dates: September 17th & 18th
Location: Mini Social in Scottsdale, Arizona

Magnetic Marketing: Create Content That Connects to & Converts Followers Into Repeat Buyers

*Seats Are Limited


Growing a thriving, profitable business as a creative entrepreneur can be challenging.

The pressure of running the business can often crush the fun, creativity, and passion you once had for your business.

If you feel completely in-flow with your business already, we’ll help expand that abundance of energy. We’ll help set you up to scale without hiring a massive team, spending all of your profit, or working 24/7.

Suppose you’ve ever felt conflicted about your relationship with your business, indecisive about what to do next, or burnt out with decision fatigue. In that case, we’ll help you find the alignment and flow so that you become friends with your business again.

Wherever you are on the spectrum, you’re going to love this “invite only” mastermind retreat for high-achieving jewelry and product business owners.

You’ll walk away feeling energized and focused because you are taking valuable time to work on your business, yourself, and
planning for 2025 NOW!

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This retreat is unlike any other event we’ve hosted - just you wait! I’m so excited!

We host this for active Momentum Students and invited guests. If you are reading this page, that means you’re in one of the categories above!

the agenda

Magnetic Marketing:
Create Content That Connects to & Converts Followers Into Reapeat Buyers

VIP Welcome Party

September 16th at 6pm - 8pm

Location: TBD

Connect with Tracy, your fellow event attendees, our team of coaches, and special guests in a fun, kickoff event. We’ll spend time connecting and getting to know each other better in a casual environment.

*This event is optional but recommended!

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The Desired Brand
Mastermind Retreat

The Event Space: Mini Social, 7116 E 5th Ave, Scottsdale, AZ 85251

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Day 1: Magnetic Marketing

Date & Time: September 17th, 9:30am - 5pm

On the first day of the event, we’ll kick off with networking and connection. Being in a community of like-minded (and different) business owners is an amazing way to feel energized and excited again about your business.

Tracy and her special guest speakers will walk you through content creation strategies to level up and master your marketing on all of your channels We’ll have breakout sessions to clear, connect, and heal with others. You’ll leave Day 1 with the foundation for the work that we’ll do on Day 2. You’ll feel energized and tapped in!

Sessions include:

  • Your Aligned Vision Keynote Session with Tracy Matthews
  • Social Media Strategy Sessions with Felicia Romero
  • Camera Confidence: Master Your Video Marketing with Steph Dorworth
  • Content Planning and Breakout Sessions with Chelsea and Coaches
  • Masterminding
  • And more

*It’s recommended to attend the entire Day 1 event to get the full value

Day 1: VIP Dinner

Date & Time: September 17th

Location: TBD

As an attendee, you’ll have access to our VIP dinner celebration to connect, mingle, and continue the conversation with your peers. We will have vegan and gluten free options for people with food allergies or preferences.

Day 2: Co-Creating the Future of Your Business

Date & Time: September 18th, 9:30am - 5pm

During the second day of the retreat, we’ll take the vision we created in Day 1 and turn that into an actionable plan to execute. It’s easy to blow off planning for your business, but our experts will help you get into the flow to do the often blown off planning work that helps you get into full alignment with your business.

We’ll help you push through any resistance and get things moving. We’ll be there to support you each step of the journey. In addition to getting your business planned for 2025, we’ll focus on masterminding sessions, super-shares...

Sessions include:

  • Keynote Speakers
  • Annual Planning Sessions
  • Masterminding & Hotseats
  • Super-shares from other business owners
  • And more

*It’s recommended to attend the entire Day 2 event to get the full value

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Day 2: Informal Post-Event Community Gathering

After the event is over, let’s bond! We’ll connect and curate a location for us to spend time. Let’s tap into the brilliance we uncovered over the previous few days and grow together quickly. Hang out together before you fly out if you are leaving the second evening.

The post-event community gathering is also a great place to invite local friends inside and outside of the jewelry community. We love meeting new people!

*This event is optional but recommended!

*This post-event gathering will be open to the community and public and is not hosted. If you have a friend, feel free to invite them!

What’s Included -
Your VIP Access:

We love to spoil you! Included in your event admission is the following:

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  • VIP Welcome Party (Cocktails, Mocktails, and light fare)
  • Two Days of The Magnetic Marketing Retreat (includes keynote, coaching, masterminding + hotseats, creative practices, breathwork, breakout sessions)
  • VIP Dinner Party (Group dinner with your new business besties)
  • VIP Swag Bag (We’ve got great swag lined up for you!)
  • Food Daily (Lunch Both Event Days and Dinner on Day 1)
  • Workbook and Supplemental Materials (Our workbooks for the event are epic and will be used by you for years to come. We’ll provide a paper and digital workbook for you).
  • Direct Access to Tracy, Speakers, and the Coaches during the event

Value: $10,000


"Online sales are up 695%"

I'm 75% to my $15K goal for the month! Online sales are up 695% (yes, that is correct) from this month last year!


"Tracy has completely changed the way I run my business."

and how I perceive myself as a business owner. She doesn't just talk the talk - she is passionate about helping other business owners succeed with her focus on specific activities that bring in sales. Her infectious enthusiasm and emphasis on mindset have motivated me to shift from working in my business to working on my business.


Alexandra - Unleashing Mindset Shifts and Strategy for Business Success

Michelle - Uncover the Hidden Magic in Your Work and Embrace Your Expertise

Erin - Unleashing Inner Growth Overcoming Fatigue & Embracing Help in Business

Your Investment

Active Momentum “Elevate” Students: Complimentary Access Included in Momentum “Elevate”

Active Momentum “Accelerate” Students: Access with an Upgrade for the Event.

Invited Guests: $1997 for all-inclusive access to the entire event festivities.

If you’re an Invited Guest, Secure Your Seat Here

*Seats are limited Outside of the Momentum Community

If you are an invited guest, the space is filling up quickly and we want to make sure you book your travel ASAP. You are reading this because you are invited to the event.

If you have any questions, please contact [email protected]



What You Get: 6 Hours with Tracy Matthews and your own personal Board of Directors. Tracy will be your personal CEO + CMO for the day! She is bringing her team along; including her Integrator, Jennifer Stewart, who will be your personal COO to help streamline your business. And Head Coach, Chelsea Farmer who will be there supporting you with her knowledge and brilliance on all levels.

*Seats are limited to 10 guests*

Book Your Event Plus VIP Day Upgrade

If you are a current Momentum Student, please email us for information to upgrade.

If you have any questions, please contact [email protected]

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Where To Stay

You are free to stay wherever you prefer, what we have linked below are places that are discounted for the event. Please note - you MUST use these links and/or follow the directions listed to receive the discount.

  • Old Town Scottsdale: Hotels will be recommended soon.
  • Speciifc Locations will be updated soon.

Other Options

  • Airbnb and VRBO - Get a group together and stay together in a North Scottsdale Airbnb or VRBO. Scottsdale is a beautiful place that is fun to experience with your friends at the retreat. If you’d like some help connecting with others about renting a place, please reach out to [email protected]


Use the airport code PHX; it is a 22 min drive from the airport to the Hilton Garden Inn, 24 min drive from airport to the Marriott, 19 min drive from the airport to Aiden Scottsdale, and a 21 min drive from the airport to Sonesta Suites.

There are also regional airports including Mesa and Scottsdale for specialty airlines like Spirit and JSX airlines.



"I didn’t realize how powerful masterminding can be!"

So much shifted for me after the Momentum Retreat. I finally had the courage to make some really tough decisions for my business and I have so much clarity now.
Tracy’s willingness to be 💯 percent authentic and vulnerable about her own experience in business is so valuable and you can tell she really cares about all of us.

– Angela Monaco, Angela Monaco Jewelry
Jennifer Dawes

"Working with Flourish & Thrive Academy has been like working on a Masters program for my business, but with a support system that is essential for any studio artist that works in solitude."

After being in business for 20+ years, I was burned out and ready to throw in the towel. My creativity had been sucked dry and I had nothing left for my family. Flourish & Thrive is like an MBA for artists. During the year we worked together, I was able to streamline my operation and save over $18,000 a month. I finally feel joy in my business again and can bring that home to my family.


"November was officially my best month ever for online sales"

and it’s because I did email promotions! AND I’m on track to double my sales overall compared to last year! Yippee!


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