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DREAM Client Free Training Video #1

Identifying Your DREAM Client

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Welcome to the first video in our
How to Find Your Dream Client Workshop!

To begin the workshop, we want to explain why you should design all your jewelry with one single person in mind. Then we will take you through the first step of identifying your DREAM client.

We can’t stress enough how important this will before your business. So clear your schedule for the next half hour and watch the video up top!

15 Comments

  1. Lorri on April 15, 2015 at 8:28 am

    This is great for someone who has clients but for those of us who are just starting out what do we do my clients range from age, occupation, gender status etc I don’t know them on a personal level so this is somewhat difficult to target DREAM CLIENT(s) I design with I think for the masses which might or might not be the right thing to do but I don’t have the clients yet to just target one and create around them I hope going forward I will be able to use this great tools you provide as I feel somewhat unaccomplished as a business.

  2. Valarie on August 11, 2015 at 12:27 pm

    I can see how this is a useful exercise! I am not focusing on a flesh and blood person, but a niche. I want to be attractive to all types of people, but I want my focus to be on professional ladies, in my age range , etc. when I think in terms of my dream client it’s easy to see what needs to be added or dumped from my collection to attract her.

  3. Michelle on October 13, 2015 at 9:57 am

    that was a great topic never thought of a dream client I’ve sold items to different family and friends this is a excellent tools to use when I launch my business.

  4. Michal Shalon Designs on May 16, 2016 at 2:43 pm

    I have the same problem as Lorri. So far have only sold to friends and acquaintances who may not all be my dream clients. I’ve had only two online sales to complete strangers thus far and I don’t know much about those two people other than “female”. For now I think I have to keep revising who I think she is and see what works. Perhaps cast a bit wider of an age range net until I understand her better?

  5. Monica on June 22, 2016 at 9:54 am

    I think this is a very useful thing to think about. I’ve been selling for a while and didn’t really think about this. It makes sense because I personally don’t like EVERY piece of jewelry out there, only certain things speak to me, so why would a designer think that EVERY kind of person out there is going to be spoken to by their designs? It’s crazy now that I think about it. We can’t sell to everybody because people are very different! They don’t like the same things and only certain people will really connect with my style so why not concentrate on them? There are enough people in the world to go around, it’s silly to think we can appeal to all of them and we don’t need to. Instead I will focus on my “tribe”. Just from my experience writing back and forth with my best customers I’m guessing most designer’s dream clients will pretty much turn out to be more wealthy versions of themselves????.

    • Tracy Matthews on November 18, 2016 at 10:41 am

      So true Monica!

  6. Laura on August 21, 2016 at 10:30 am

    How do we find the demographics of our dream clients if our buyers put nothing in their profiles?

    • Tracy Matthews on November 18, 2016 at 10:16 am

      You could try making some of the demographics mandatory. But get creative! Like ask for their birthday (now you know how old they are!) so you can send them a little birthday note or gift, etc. xo, Tracy

  7. Laurie on September 6, 2016 at 6:47 pm

    Thank you, Robin and Tracy, for helping us with such a VITAL component to all our businesses’! My Dream Client: Is a female; she is well-educated; well-traveled; a woman of culture; she is a woman keenly interested in high quality goods for her home as well as her person; she is not a fashionista in the purest since (although we all make a few fun purchases here ‘n there), as she loves the classics and her accessory’s, which will include a wide-range of jewelry, can be worn with panache and more intrigue rather than, say, a piece made to advertise Chanel or Juicy Couture; she does love the fine art of conversation and will share the story of each her piece’s of jewelry if asked; her jewelry collection will range from simplistic to detailed, and will take her from a day at work or out shopping, engaged in some adventure or other through to casual evening with a splash and even the very most formal (the most formal, most valuable of which will not be my pieces); she is a woman of at least the means to make a disposable-income purchase in the $125 – $3,000+ range without having to place much of any thought into the financial aspect of her purchase at all; as she knows what she likes, she will wear the majority of her pieces until she becomes of an age to leave her collection to a favorite daughter/grand or niece; she is at least 27 years of age, and much more likely to be 35 plus; she most likely adores the out of doors, or is at least, a nature lover, even if not an extreme sports participant! My Dream Client will be an A-Lister or she may well be a woman who has worked to become who she is today, and is proud of who she truly is. She loves herself, her family and friends and is certainly a gift-giver, always wishing to share in what she has enjoyed!!

  8. Laurie Roop-Comeau on September 6, 2016 at 6:49 pm

    My Dream Client: Is a female; she is well-educated; well-traveled; a woman of culture; she is a woman keenly interested in high quality goods for her home as well as her person; she is not a fashionista in the purest since (although we all make a few fun purchases here ‘n there), as she loves the classics and her accessory’s, which will include a wide-range of jewelry, can be worn with panache and more intrigue rather than, say, a piece made to advertise Chanel or Juicy Couture; she does love the fine art of conversation and will share the story of each her piece’s of jewelry if asked; her jewelry collection will range from simplistic to detailed, and will take her from a day at work or out shopping, engaged in some adventure or other through to casual evening with a splash and even the very most formal (the most formal, most valuable of which will not be my pieces); she is a woman of at least the means to make a disposable-income purchase in the $125 – $3,000+ range without having to place much of any thought into the financial aspect of her purchase at all; as she knows what she likes, she will wear the majority of her pieces until she becomes of an age to leave her collection to a favorite daughter/grand or niece; she is at least 27 years of age, and much more likely to be 35 plus; she most likely adores the out of doors, or is at least, a nature lover, even if not an extreme sports participant! My Dream Client will be an A-Lister or she may well be a woman who has worked to become who she is today, and is proud of who she truly is. She loves herself, her family and friends and is certainly a gift-giver, always wishing to share in what she has enjoyed!!

    • Tracy Matthews on November 18, 2016 at 9:44 am

      Hey Laurie! You totally have your DC nailed down! Nice work!

  9. Lauren on January 25, 2017 at 11:15 am

    My dream client is a professional women on her way to the alter. I want to be able to attract her business for her special day but also let her know she can transition our pieces into her professional or casual life as well. I am having difficulty figuring g the correct approach got this

    • Tracy Matthews on February 6, 2017 at 8:55 am

      Lauren, you got this! Are you enrolled in Laying the Foundation? If yes, you should post up your questions in the FB group! if not, totally head over to our free Jewelry Business Incubator group and post there. We have amazing people in our community that will definitely be able to help you out! https://www.facebook.com/groups/jewelryincubator/ xo, Tracy

  10. Susana on December 28, 2017 at 9:46 am

    Hi Robin & Tracy, such a great video, thank you!!

    I’ve been reading your documents a while now and I must tell you that you already helped a lot, I increased my prices and got more sales, that’s sounds crazy but it’s true,

    Now I’m trying to make my dream client persona, can I join your facebook group?

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