DREAM Client Free Training Video #2

Getting DEEP and DARK With Your DREAM Client


Get ready to dig in to the next installment of
How to Find Your DREAM Client Workshop

We are going to go as deep into your DREAM Client's psyche as possible.

By getting DEEP and DARK, discovering their biggest hopes and greatest fears, you will be able to put yourself in their shoes and know exactly what they want.

Take a deep breath, then click the play button on the video on top!


  1. Michelle on October 14, 2015 at 1:42 pm

    Great topic will be working my dream client

  2. Marrian Piers on January 14, 2016 at 12:21 pm

    My website is no where near being set up properly but there are some pieces on it. I feel so torn over the dream client idea. Most of the people who buy from me are either family, friends, connections through my family and their price range is really $30- $100 max. When I did the dream client intensive I wanted to focus on women who were stylish, between35 – 65, and could afford jewelry $100 – $300. I don’t know how to make the leap to these women and how to reach them.
    Thanks, you are amazing women who have helped me so much!

  3. Charia on April 19, 2016 at 3:32 pm

    This is really helping me to come up with ways to alter my line and better serve my customer.

    • Tracy Matthews on April 21, 2016 at 11:06 am

      I am so glad to hear this! Thanks Charia.

  4. Laurie on September 7, 2016 at 2:33 pm

    Your video’s in this series seem to particularly excite and please you, Tracy and Robin . . . In other words, if YOU’RE excited WE’RE all ABSOLUTELY going to be thrilled to carry on with the mission’s at hand!! Thanks so very much, for your sage guidance continues to be totally intriguing, definitely thought-provoking, and of IMMENSE help!! 🙂 Onward toward allaying my Dream Client’s (DC) fear(s) over making the final ‘to purchase’ decision: Having addressed the question’s over just who my DC is, has placed this next part into a natural flow of the ‘seeing then buying’ process, and made me again think just how deeply savvy you two leaders of F&TA truly are -Wow!! Experience tells me that at live shows, my DC’s are far more likely to make the purchase when holding, gazing and even trying on, said piece, also hearing me relate at least one of either an uber-brief, short, or in some cases, in-depth version as to the ‘of what/why’ (sometimes about how), any given piece was conceived/made/given its name. As I began to recognize the importance of those inspirational selling points, and knowing that during super busy times, one cannot speak to each soul who comes along, I began creating new tags so that by reading one, each unique to its piece, the piece would have an opportunity to speak for itself. Those tags were long ago client-named as my “little story’s” (an item many asked if they could “please have,” or “may I also purchase it?” The answer, of course, is that each piece is named, described, and its tag a part to the whole). I’ve come to believe that especially with art jewelry, and then, with my work’s, as each piece is named for a regional, natural landmark; something occurring in nature; something man made, but easily identifiable, or for a woman’s name that has a meaning reflected in the piece, yet all expressing as very much BEAUTY as I can lovingly place in each of my piece’s, they all come together to ‘speak’ to a buyer’s heart/soul. Therefore, they seem to become much more of an emotional purchase. Concurrently, due to my DC’s own well-indelled nature, she does have a fashion sense, some more fashion-forward than other’s, and other’s still, possess a deep love of a certain color or tonal scheme, maybe a pattern style, that she lovingly, proudly wears and displays in her personal surroinding’s as her part of her very signature. I humbly submit as to the vital importance of those feature’s being reflected throughout each of our collection’s. So, it has been that I include a selection of Pantone’s color’s for each year, and sometimes a particular season, into my offering’s. In order to answer to my DC’s who buy for their own signature color/tone, style, foundational metal, or even particular centerpiece’s or accents such as stones, crystals or perhaps a certain type of found object fondness, I have noticed certain of them that are always big seller’s, and they are almost always all offered somewhere in my collection’s (the exception being availability of certain found object’s). Those are the piece’s that sell out first. (Here is where I always remember that ever so many of we women LOVE shades of pink, purple or blue, as example!) It has seemed that the more I pay homage to those chief EMOTIONS in my DC’s, the better my art jewelry sells. As for answering to concerns over the quality and therefore, longevity/wearability in my work, it is also vital that the materials of which my piece’s are made all hold a consistent quality and those materials be prominently identified, and for many client’s down to the grade of each stone or pearl, even gracefully addressing the value of, say, an item in a necklace that is antique, by offering the maker/year of manufacture/geography and many time’s, the significance of same. Equally, is the importance of identifying an object that ‘just had to be included’ in any given piece, but may not be of, say, a semi- or precious metal, and in which I have, therefore, thoroughly treated so as not to cause harm to my DC’s skin or clothing. Honesty in each piece’s content is vital to art jewelry buyers, e.g., is this found object actually one-of-a-kind or at least, is it rare? The wire and sheet metal, each stone, crystal, pearl or bead needs be free of tool marks and careless manufacture. Each of the piece’s ‘ability’ to withstand certain conditions, such as our perfumes, hair styling products, and even the human body’s ‘chemicals’ or our surrounding’s environment, cleaning methods/compounds and so forth may need to be addressed with a gently stated “Special Care” note. At live event’s, many of those buying fears/concerns are far more easily dispensed. Packaging is very nearly as important as the piece inside the box or jewel bag! So, hey, I know we all are paying eapecial attention to that and doing our very best to ensure our packaging matches our product style and even its value, and in a smashingly beautiful way! My newest personal concerns? How to make all of these very real concerns or fears for my potential DC’s quickly fall away now that I am going to web-based sales?!? I do realize that we have 30 seconds, and many time’s less than, in which to make that initial sale! Any longer? We may just break it or talk ourselves out of the sale by not listening far more than we speak or write. So, I am hoping that, UNLIKE my novella-style answer’s to F&TA’s fab question’s (oh, my!), that following the golden rule of “short, declaritive’s” will serve to make those initial online sale’s for me. I hope to gain the help of a pro photographer for some of my larger piece’s, as have I models, via barter. As well, that my other tried and true answer’s to finalizing live sales, and creating repeat sales over and over again, will serve me as well online as off. Tracy’s podcast so beautifully detailing the importance of each our blogging being a part of our website’s offered a fab channel for us all to just maybe lay many of those more detailed DC fears to rest! Thank you, again, Tracy and Robin! You are genius! ????

    • Tracy Matthews on November 18, 2016 at 9:41 am

      Hey Laurie! Girl, thank you SO MUCH for all the love! xo, Tracy

  5. Debra on November 3, 2016 at 4:22 pm

    When trying to figure out who my dream client is, I find I am describing myself only with more disposable income. Does anyone have that same feeling?

    • Tracy Matthews on November 14, 2016 at 11:57 am

      Yep, that definitely happens! You’re not the only one 🙂

  6. Christine Meyer on August 2, 2017 at 7:56 pm

    My eyes are now open. Es make sense. Thank you.

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