DREAM Client Free Training Video #3

Creating the PERFECT DREAM Client


You have arrived at the final chapter in our
How to Find Your DREAM Client Workshop!

We hope you are ready to finally hone in on that singular DREAM client persona! You are going to get really specific this time, just like if you were describing your best friend.

After you are finished, you should have a crystal clear picture of your DREAM client and you can begin to laser focus your marketing!

Click the play button on the video on top!


  1. Ngozi on April 19, 2016 at 7:24 am

    Thanks Tracy and Robin for the training.it’s really inspiring and it has given me more idea of what to do.Thanks

    • Tracy Matthews on April 21, 2016 at 11:07 am

      You are so welcome!

  2. Lucy Marchitello on October 3, 2016 at 11:16 pm

    Thanks Tracy and Robin,

    It’s true that the quality and value of your jewelry will give your clients peace of mind and seal many sales. Trust and good service brings them back. Many Thanks.

    • Tracy Matthews on November 18, 2016 at 9:35 am

      Hi Lucy! Thanks for the comment!

  3. Amerinda on January 8, 2017 at 3:08 pm

    Thanks Tracy and Robin, so appreciate your content. Have a question. If you don’t have enough sales data to see a buyer trend, how would you suggest writing up a profile of your dream client? I’m in the process of re-designing a line that is more cohesive then my one-of-a-kinds that I want to show this spring.

    • Tracy Matthews on January 9, 2017 at 7:35 pm

      Hey Amerinda! Your DREAM client isn’t about sales data, it’s about who YOU want to sell to. Who do you want buying your jewelry? I know TONS about my DREAM client (the more the better!) but I never looked at sales data. It’s not about who you are selling to now, it’s who do you WANT to sell to, dialing in on that person, connecting with them through your brand/message, and creating long-term relationships with customers that value your work. Listen to podcasts #74 and #75 for more on this!

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