EP336: From Poverty to Thriving Multi 6-Figure Business Owner

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“100% invest in yourself and in your business. Whether it’s $100 or a million dollars. Whatever you’re able to afford. Make it happen.”

Quay Flom has always been making jewelry since she was a kid. She was fed up with being unable to wear jewelry due to allergies to certain metals, so she created and made things for herself. 

Download the show notes here

How It All Started

Quay’s journey in the jewelry business began when friends and family began asking about her creations, then convinced her to start selling.

And just like many starting entrepreneurs, she Googled her way on how to run a jewelry business. 

That’s how she started her side hustle jewelry business that earns her $5,000 to $8,000 per year.

For years, it remained a side hustle and has helped her and her family get extra income for vacations. 

Troubles Ahead

But there came a time when drastic changes happened, and extreme measures needed to occur.

Unfortunately, her three grandchildren ended up in the foster care system because their parents couldn’t take care of them. 

So she took custody of her grandchildren while still having her two children living with her in her home. 

Her household ballooned to 7 people, and at this point, her husband was a stay-at-home dad due to medical reasons. 

To make matters worse, she was let go from her job, where she helped pick out the software program that replaced 80% of what she was doing. 

Quay became the sole breadwinner for a household of 7 people with only her side hustle to get them by. 

Embracing Change

Quay subscribed to the Flourish and Thrive Academy email list and has been binging in podcasts for quite some time. 

Then in 2017, she finally decided to take a chance and join the free 3-day Jewelry Brand Makeover Bootcamp.

She got into Laying the Foundation (LTF) through scholarship, and she began learning the lessons and modules whole-heartedly.

Stark Realizations

When Quay was reading the LTF Pricing module, she broke down and sobbed on the floor.

She learned that she was charging under wholesale cost for her work throughout the years she’s been in her jewelry business. 

So for years, she sadly realized, she pretty much had no profit. 

Juggling Full Time Job, the Jewelry Business and Family

Many things were going on in Quay’s life, but she was determined to make serious and drastic changes for her and her family of seven.

She applied as a full-time Customer Service Support for Flourish and Thrive and continued learning and implementing the lessons from LTF. 

Because LTF gives lifetime access to all the modules and resources, Quay revisits her lessons every year and tweaks her business. 

Quay implemented LTF lessons throughout her business and into her life, so she started to become strategic in how she approached things. 

Plan, Tweak, Implement

In LTF she learned the importance of creating and following a plan. 

She learned about EOS (Entrepreneur Operation Systems), 90-day sprints, and many helpful books. 

LTF helped Quay clarify what she’s trying to create over the next three months and what needs to happen to get stuff done.

It’s also called working in 3s. She implemented this strategy wherein she would have three tasks that she wanted to get done, whether in a quarter, a month, a week, or a day.

By implementing what she learned in LTF and the FTA community, Quay was able to break things down into bite-sized bits, literally.

She understood the importance of annual planning, down to quarterly and weekly planning. 

According to Quay, if she didn’t have a plan, she was just tossing all those balls up in the air and probably not getting anything done. 

Planning properly kept Quay laser-focused. She knew exactly what needed to get done every month down to the week and down to the day.

She even applied it into her household to have her family as her solid team. 

They did stuff for her, like doing the dishes and laundry so she could do more important things.

Time Management

One of the strategies Quay implemented was time blocking. 

She literally scheduled out almost every minute of her day. She made time for working on her jewelry, for her full-time job, and working with her family.

She implemented the lessons to everything she did, strategically worked on specific projects, and made sure that they got done to move her business forward.

The 75% Rule

She also learned about the 75% rule and brain dumps.

Quay placed everything that was going on in her head into spreadsheets. She chose spreadsheets because she loved how she could maneuver things around easily.

She identified what was important for her, and what would bring money into her door at that moment. 

And she focused on these tasks that bring money in her door.

Whether it was reaching out in regards to custom orders or filling orders, that was her focus. To bring money in her door, and she had those things done. 

Everything else came into place when she had extra time.

Accountability Buddies

Through Flourish and Thrive, Quay was surrounded by accountability buddies and amazing mentors. 

She was part of one accountability team that met every week. They talked about what they did and celebrated wins and accomplishments. 

Quay said it was a huge thing for her because it filled her with the “feel-good juice.”

“I cannot tell you how many times (I think almost every week), Flourish and Thrive Academy and LTF is on my gratitude list for all the opportunities that it has offered me and my family,” Quay said.

And slowly, she was seeing growth.

Dream Client Magnet

Through planning, tweaking, and implementing, she dialed in her dream client and started to know and understand who that client was. 

She even changed how she spoke to people at in-person events with this knowledge.

Whether it was marketing or in-person events, she made sure it was the right people, so she’s not wasting her time or money.

Now, she drew the right people to her with the right verbiage. 

Some people even stayed with her even though her business had made some changes over the last five years. 

By implementing what she learned from LTF, Quay now has loyal followers who stayed with her in her journey.

A Marathon, Not a Sprint

Before LTF,  Quay said she was already making $5,000 to $8,000 in a year for her jewelry business side hustle.

After joining LTF, she tweaked her strategies and prices. In that year, she made almost $14,000, even though she sold less jewelry.

She also went from selling $20 jewelry pieces, and fast forward five years; she now sells some jewelry at more than a thousand dollars apiece. 

Quay added she is no longer living from paycheck to paycheck, and she can put money in her savings which she was unable to do before. 

She says the savings part was really helpful because she is now more prepared for life. 

Be it a car breaking down, floods or blizzards. 

And if her family wants to order Domino, they can now easily do that. 

Kids want to go to Disney world, no problem.

“I owe it all… everything to what I’ve learned in Flourish and Thrive and Laying the Foundation,” says Quay.

The best part?…

After five years, she was able to buy the gallery where she used to display her jewelry pieces. And she has grown that gallery into multi 6-figure retail chain stores namely: 

Yellowbird Fine Art in Grand Marais Minnesota

Yellowbird Arts in Duluth Minnesota

Sprig and Stone Minnesota Renaissance Festival

As per Quay, it doesn’t seem like five years. It’s like yesterday.

“One thing I learned in LTF was that you’re in this for the long game. It’s a marathon, not a sprint… Just wait till I text you (Tracy) and tell you I broke the million dollar mark.”

100% Invest in Yourself and Your Business

Quay said, “you wouldn’t think twice about going to college to get yourself some new skills. The same thing goes for Laying the Foundation (LTF) and participating in the Bootcamp.”

Listen to the full episode above to hear Quay’s inspiring story and the journey that has led her to become the 6-figure jewelry business owner today.


Follow Quay on Instagram!

Yellowbird Arts in Duluth Minnesota

Jewelry Brand Makeover Bootcamp 2022

Laying the Foundation Program

The Desired Brand Effect Book

More Resources for Jewelry Designers



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