What’s the difference between a thriving jewelry business that’s inundated with new customers, recognition and 1000’s of social media followers….
...and a jewelry biz that as 38 customers (mostly blood-related), and barely earns enough to cover the cost of supplies?
If you’re thinking it might be …
- Going to as many trade shows as possible—you’re wrong.
- Just making a product of epic quality and craftsmanship—wrong again, unfortunately.
- How many products you’ve got listed on sites like Etsy (or whatever other soon-to-be-obsolete website is trending right now)—guess again.
Ultimately it’s not staying up late, quitting your day job (if you still have one) and hustling until your fingers bleed that will have you a 6-figure jewelry business owner.
So what’s the secret?
You probably left your job (or you have one foot out the door) because you wanted to get away from all of the 9-5 madness and be on your own schedule.
You CAN make a comfortable living as a jewelry designer — but you can’t do it alone.
Here’s what the top independent jewelry brands are doing differently than you — every successful person you admire, without exception, got to the top because they received help.
Now that I have your attention, let’s start to shift the way you see running business.
Of course, in our industry, the hardest part is finding the right people who are willing to share the right information in the first place.
Carefully guarding their valuable secrets to success: material distributors, outsource methods and marketing strategies, jewelry designers can be a competitive and therefore tight-lipped bunch..
We get it. Robin and I (Tracy) have both worked in this industry for over 20 years each and finding someone willing to share these types of insights is rare.
In fact, you may be wondering…
If you’re ready to join nearly a thousand independent jewelry designers and makers who have created their own engaging (and profitable) jewelry brands and become our next success story allow us to introduce...
Laying the Foundation is our signature 8-week virtual program designed to teach you how to create desire and demand for your unforgettable jewelry brand with the RIGHT clients and exposure.
You’ll build a business that works for YOU, supports your dream lifestyle, and allows you to unleash your creativity in a way that gives you cash, clarity, and freedom!
Of course, that’s easier said than done which is why we created Laying the Foundation for you.
As your Chief Visionary Officer and Co-Founders, Laying The Foundation isn’t something Robin and I just recommend and lead. It’s something I’ve used to scale my own design business and Robin has taught these exact sales strategies to independent jewelry brands.
As an emerging designer, I had a stable corporate job. But I knew I was meant for something more and I wanted out of retail hell, working long hours every single weekend and holidays.
So I started making jewelry as a creative outlet and was LOVING it! Friends and family wanted pieces so I knew I was on to something.
It got to the point where my husband at the time and I agreed. I would leave my job to pursue my design business full time. Suddenly I had all the freedom I needed to create what I loved.
As you might already know, stepping into a new venture with no structured plan to scale the business can get messy fast. I was more than obsessed with making the Tracy Matthews Designs, Inc. collection perfect, because that was way easier than going out and getting sales.
When I walked into stores with my jewelry, I felt like a fraud and didn’t think they would take me seriously.
Well meaning friends and family would give me advice but it was never the right advice for my business model. And so none of it was really relatable.
It got to the point that my husband stepped in and gave me an ultimatum to make sales or go back to a regular job.
So I put together a proper business plan and started selling at trade shows. There was no way I was going back to retail hell.
And then I started over, this time I started my business the right way knowing my audience, and having someone else show me what was missing. It was a huge shift! I felt like the skies opened up and angels looking down on me were giving me the thumbs up... cue operatic music.
Within 18 months, I had the most profitable month in the history of my jewelry design career— to the tune of 30k in profits.
AND the profits keep climbing!
When I first started out I always said to myself, “I wish there was someone who would teach me everything I needed to know about about starting and running a jewelry design business so I could spend more time being creative and focusing on the things I love.”
When I look back at the last two decades of my career. I’m so grateful I got help when I did. It changed my life!
I was no longer walking around in the dark without a flashlight trying to find my why. I now had the clarity and vision to see exactly what needed to happen to create a business that was profitable and supported me.
At the end of the day, I really didn't want anyone to have to go through what I went through. I built a business to nearly 4 million dollars in sales, and then in one year, the whole thing spiraled out.
Laying the Foundation Was Born…
That’s when I reached out to to Robin to grab coffee with me in NYC, I proposed the idea of an online “school” to teach aspiring designers everything they needed to know about building the jewelry business of their dreams. But most importantly to make it fun in the process.
So independent jewelry designers could skip past all the mistakes and quickly grow into a profitable jewelry business that fits their creative vision.
Robin was instantly interested and we both knew we wanted to create something that was way more affordable than the $1500 a month I paid a private consultant for two years.
BY TAKING LAYING THE FOUNDATION, YOU’LL MASTER HOW TO…
- Make progress every day because you know the exact steps to take to start and grow your business fast.
- Steadily increase your online sales because you finally know how to get traffic and turn it into customers.
- Crack the “conversation code” and easily turn a compliment into an order without feeling pushy, salesy or completely blanking on what to say.
- Have a list of repeat customers and consistent sales each month because you finally attract the right buyers on a regular basis.
- Feel grounded and super focused because you’re working on generating revenue, not menial tasks.
- Make our husband proud because you turned that “expensive hobby” into a profitable 5, 6 or 7 figure business without working 12 hours a day.
IT’S TIME TO STOP GUESSING ABOUT WHAT TO DO NEXT AND GET YOUR OWN AMAZING RESULTS
LIKE THESE DESIGNERS...
Toby Went From Single Digit Sales on Etsy to Quitting Her Day Job
Laying the Foundation is a requirement to set your business (and yourself) up for success! Before Laying the Foundation, I’d only sold 3 or 4 pieces and I was only making a few hundred bucks. Now, I’m am doing so well, that I quit my full-time job to focus 100% on my jewelry business! I love the lifetime access so I can go back and revisit the information anytime I need a refresher. I’d definitely recommend Laying the Foundation if you’re serious about building a jewelry business. I have ZERO regrets investing in the program even though it was a big financial stretch for me at the time.
- Toby Myles, Ride Like a Girl Designs
Nicole Went From Extreme Burnout to Increasing Her Sales 200%!
I’ve been in the jewelry business since high school. After years owning a retail store, then working for another jeweler, I was burned out. I knew I needed a change, so I quit my job and started pursuing my business full time. That’s when I signed up for Laying the Foundation. Before LTF, I was making $2000/month. The year I took the course, I made $35K. The next year, I more than doubled my sales, bringing in $75K. Laying the Foundation is a fantastic resource for solo-designers who want to make sales and live a better life.
- Nicole Gariepy, FantaSea Jewelry
HERE’S THE FULL BREAKDOWN OF WHAT’S INSIDE
LAYING THE FOUNDATION COURSE CURRICULUM
BUILDING DESIRE FOR YOUR UNFORGETTABLE JEWELRY BRAND
We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates who become customers for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate vision.
- The Difference Between an Irresistible vs. Ignored Brand
- Why Your DSP Attracts the Right People to Your Brand
- How to Build Desire Starting With “Why?”
- Getting to Know Your Dream Client
- Creating Desire by Sharing Your Brand Story
- Turning Your Brand into a Lifelong Emotional Experience
- Your About Page: The Ultimate Dream Client Attraction Tool
- 5 Questions to Save Yourself from Your Business
- Choosing the Right Business Model Part 1 - Direct to Consumer, 3rd Party, and Bespoke
- Choosing the Right Business Model Part 2 - Wholesale & Private Label
- Setting & Achieving Goals that Support Your Vision
- Committing to Yourself & What You Desire
EACH MODULE INCLUDES
The Complete LTF System
including videos, audios, slides, transcripts, and worksheets
Video Cliff Notes
instant access to a summary of each video with your next action steps
20+ Trainings, Cheat Sheets & Checklists
to ensure that you’re taking action on what you are learning
Done-for-you Sales, Marketing and PR Scripts
these will save you the headache of figuring it all out the hard way!
100% Online Learning
(+ mobile friendly) you can learn on the go and review the material anytime you need a refresher
And to Make Sure You're Supported Every Step of the Way, You'll Also Get A 6-MONTH MEMBERSHIP TO
FOR EXTRA SUPPORT & LIGHTNING-FAST RESULTS
What if you could skip past the mistakes nearly ALL independent jewelry designers make?
You can. I’ve got your back, darling. Diamond Insiders has everything you need inside to go from barely keeping up to feeling accomplished with daily support and productivity tools.
Your membership gets you:
- Monthly mentorship from our Flourish & Thrive-certified coaches
- Specific feedback on what’s next for your business and your brand
- Access to the training vault & core success pack
- Monthly accountability circle where you’ll check in with a coach, celebrate your achievements and share what you’re working on
- Two monthly “office hours” calls to get questions asked
- Fun contests where you can win private coaching calls with Diamond Insider coaches
- Immediately feedback inside the private Facebook group, where you can ask us anything (and share your wins so we can celebrate with you!)
All this is INCLUDED when you invest in Laying The Foundation. Fair warning: the majority of our members choose to continue their memberships after their 6 months is up, because the return on investment is THAT good!
IS AN INCREDIBLE VALUE
The information you receive in Laying the Foundation is the equivalent of consulting with either Robin or Tracy for 6 months. But that’s not all. You also get indispensable insight delivered directly from our hand-picked bonus speakers.
Here’s everything you get when you join
Laying The Foundation today
- The Complete Laying The Foundation Core Program ($13,980 value)
- Video Cliff Notes—an easily digestible summary of each lesson (INCLUDED!)
- 20+ Exercises, Cheat Sheets & Checklists (INCLUDED!)
- Done-for-you Sales, Marketing and PR Scripts (INCLUDED!)
- BONUS MODULE: Mastering Social Media & Your Online Presence ($1980 value)
- BONUS SUPPORT: 6 Months Access to Diamond Insiders Mentorship, Private Facebook Forum, + Office Hours and Member super shares ($495+ value)
All this in a private “classroom” environment with built-in accountability to make sure you do the work.
When you add it all up, that’s a total value of $16,455, making Laying The Foundation a ridiculously low investment when you consider you’d pay more to attend a few trade shows.
SAY YES, TODAY!
REGISTRATION IS OPEN UNTIL JANUARY 29
at 11:59pm Pacific Time (Los Angeles)
THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE) VIDEO CLIFF NOTES (INCLUDED!) 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!) DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!) BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE) BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE) SPECIAL 48-HOUR BONUS: THE PROFITABLE PROMOTION PLANNER ($2389 VALUE) PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY TO MAKE SURE YOU DO THE WORK TOTAL VALUE: $18,844 + SAVE $200 for the next 48 hours ONLY
Pay in Full
THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE) VIDEO CLIFF NOTES (INCLUDED!) 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!) DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!) BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE) BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE) SPECIAL 48-HOUR BONUS: THE PROFITABLE PROMOTION PLANNER ($2389 VALUE) SPECIAL PAY IN FULL BONUS: THE HIGH-CONVERTING WEBSITE BLUEPRINT ($695 VALUE) PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY TOTAL VALUE: $19,539 SAVE $205 (by paying in full) + ANOTHER $200 for the next 48 hours ONLY
OUR NO OBLIGATION, LOVE IT OR LEAVE IT GUARANTEE.
As always, we want you to be COMPLETELY SATISFIED with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee. Try it out for three weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money. *Must ask for refund within three weeks of course beginning.
WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…
Andrea Went From a ZERO Profits to Selling Out Collections
Before joining Laying the Foundation, my business was directionless, expensive and not turning a profit. I was referred to Flourish & Thrive Academy by a friend in my stone setting class. Even though my sales were slow, I was determined to invest in the program. After taking LTF and applying what I’ve learned, I launched my e-commerce website and I’m selling out of my collections every season. During the course, I learned about private label design and I recently launched and landed 6 stockists before my formal outreach campaign.
Laying the Foundation is a great fit for any designer ready to get serious about turning their hobby into a real business or taking their existing business to the next level.
- Andrea Li, Andrea Li Designs
Ana Maria Went From Broadway Star to Jewelry Business Success
Before Laying the Foundation I had, what I felt, was a pretty successful business. I was a Broadway actress and jewelry making was my backstage hobby. My husband got an amazing job opportunity in Baton Rouge, so I quit Broadway and went full-time in my jewelry biz.
Laying the Foundation was a game changer for me. I honestly didn’t think I’d be able to replace my Broadway salary, but within 6 months of taking LTF, I did! I doubled my income JUST from the pricing modules alone! I recommend LTF to all of my jewelry designer friends. It's great for designers who are just starting out, who’ve been making jewelry for a while, and those who’ve reached a plateau. If you’re ready to get to your next level, LTF will help you get there!
- Ana Maria, Jewel Of Havana Handcrafted Jewelry
I now run a successful jewelry business that consistently makes more than 5 figures monthly.
I started FT&A with a full-time job and a jewelry-making hobby. Fast forward 9 months– after implementing the very helpful and actionable tools Tracy and Robin provided, I was making enough profit to quit my full-time job and move my production from my dining room table to my a professional design/office space. Before Laying the Foundation, I had exactly 32 paying customers. Since taking LTF, I'm over 8,000 paying customers and 34.6K followers on Instagram. I now run a successful jewelry business that consistently makes more than 5 figures monthly and best of all, I get to work doing what I love. I pinch myself every day.
— Melissa Camilleri, Shop Compliment
WARNING: This Program is NOT for Everyone
We only work with ambitious, aspiring designers who are serious about taking their businesses to the next level.
This Program is NOT right for someone who:
- Already making consistent sales every month whether or not you’re doing shows
- Only interested in designing jewelry as a hobby
- Confident you’ve mastered the art of sales and marketing (and get consistent results)
- Consistently getting the RIGHT kind of media exposure to increase sales
- Pricing your fully developed collection without any doubts you’re missing something
- Not open to learning new ways to manage your time & improve your business (and lifestyle)
- Uninterested in exploding your profits and breaking past your earning plateau
- Afraid of learning how to put yourself “out there” and going after your DREAM
This Program is ABSOLUTELY for you if:
- Want a step by step plan for reaching new customers and making sales directly between shows
- Are tired of people saying your jewelry is a hobby, not a real business
- Know your biggest challenge is marketing and you have no idea how to begin
- Are ready to do what it takes to stand out and finally get your brand noticed
- Struggle with pricing and merchandising your collections so they are in demand
- Need help managing your time and staying focused to keep the doors of your jewelry business open
- Have some sales, but they’re not consistent or steady enough to earn a living
- Don’t want to feel pushy when you’re selling your jewelry, but you need more sales!
Like we said earlier – jewelry designers who structure their business the right way from the beginning feel more confident than those “just winging it.”
Why? Because they know exactly where they’re heading.
So, we have to ask — Where are YOU heading?
… the likelihood is you’re heading nowhere. Numerous studies have proven that those who fail to take immediate action are unlikely to EVER take action at all.
Translation: They’re left behind.
It’s funny because I know that only a small percentage of the people who have landed on this page will choose to take the next step. The majority of you will wonder if this is the right next step for you.
If you’re telling yourself things like…
I don’t have the time.
I’m already stretched too thin, maybe later.
Investing in myself is just too expensive right now.
We understand money can be tight when starting out — that’s exactly why we jam-packed this program with as much value as humanly possible for a fair + low price.
If you’re spending hours of your life on Google trying to find a tutorial that makes sense for you... then we want to show you how to get back to what you love — making jewelry!
WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…
Before taking the course I hated sales, now I feel excited to approach wholesalers and they’re saying yes after one visit!
Before taking the course, I had on my vision board "find the perfect sales person," because I hated sales so much and felt this was holding me back more than anything. Robin and Tracy gave me tools, advice, and most importantly the correct context for approaching sales in a way that feels really good and is extremely effective. Since the course, I reached out to three local stores for wholesale opportunities and two of them said yes to my line after one visit to their stores. I now feel excited, rather than dreadful, about introducing my line to potential wholesalers, and realized that *I* am that perfect sales person I was trying to manifest on my vision board.
—Allison Gemmel Laframboise, Prasada Jewelry
Our buyer was so impressed that they nearly tripled their PO!
F&TA gave me the tools to refine my jewelry collection to be more in line with my dream client, and the courage to approach a multi-store wholesale account at the very top of my dream client list! The buyer loved our line so much that to launch, they hosted three successful in-store events. The buyer was so impressed with our high sell through rate that they approved a PO nearly triple the original proposal. Our inventory sold out in less than a month and they immediately placed a reorder. Thank you Robin & Tracy – what you do everyday for our industry and for us as designers and business owners is truly outstanding!
—Jules Vance, Jules Vance Jewelry
Working with Tracy and Robin has been a profound experience.
Working with Tracy and Robin has been a profound experience. I had a vision of growth but really did not understand what that looked like, as this was my first jewelry business. Through being a part of Flourish & Thrive, I was able to understand the landscape of what a thriving and successful jewelry business is. At the end of Laying the Foundation, I had successfully designed my first Summer collection and laid out an action-oriented plan to execute my first Ecommerce website which launched this past May.
— Jeanne Verger, Jeanne Verger Jewelry
Ready to fast-track the growth of your jewelry business and finally get the recognition you deserve?
Then join Laying The Foundation today
THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE) VIDEO CLIFF NOTES (INCLUDED!) 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!) DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!) BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE) BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE) PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY TO MAKE SURE YOU DO THE WORK TOTAL VALUE: $16,455
Pay in Full
THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE) VIDEO CLIFF NOTES (INCLUDED!) 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!) DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!) BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE) BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE) PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY TOTAL VALUE: $16,455 + SAVE $205
GOT MORE QUESTIONS?
I went from wide-eyed and clueless to quitting my full-time job to work on my business!
Before LTF, I was a girl with a hobby that I really loved. I went from wide-eyed and clueless to quitting my full-time job to work on my business! My biggest milestones have been: selling from my own website, opening wholesale accounts, creating relationships with industry manufacturers, building a focused social media following, and connecting with celebrities (who are wearing my jewelry)! The course is the reason I have a business today.
— Irina Zhan, IV Jewelry
Tracy & Robin have saved me years in creating a successful jewelry business and the continued lifetime support is invaluable!
Tracy & Robin, you exude an infectious, uplifting aura that is encouraging and motivating. When I am not enough, I can turn to the Flourish & Thrive community to help me push through whatever is causing me to stumble. Whether through the private Facebook community, or reviewing a lesson I have already completed, I can find clarity in areas that are not my strengths and left to myself would leave my head spinning. Could I accomplish creating a successful jewelry design business on my own? Eventually, I might... but it would take many, many years and I think my sanity would be fleeting. I truly appreciate the invaluable, continued lifetime support Flourish & Thrive Academy offers.
— Jennifer Lawlor, River Glass Creations
F&TA has breathed life into an industry I’ve been in for over 15 years!
The results from taking LTF have been amazing. My sales increased by 50% in my first year and my mindset changed so much that I was able to move into a new studio space and hire help. I feel confident in designing my first ‘real’ collections and excited to approach wholesale prospects now that I am armed with the right pricing and tools. I feel (and act like) a new person – F&TA has breathed life into an industry I’ve been in for over 15 years! It feels new and exciting again – Thank You both SO much!.
— Sienna Kittelman, Zoe And Piper
WATCH MORE FROM OUR SUCCESSFUL STUDENTS…
Here’s to thriving in every part of your life!
P.S. Are you ready to learn the step-by-step process of building a profitable jewelry design business that supports your dream lifestyle?
P.P.S. We want you to join us in this program so you can:
- Learn how to leverage sales secrets from industry experts
- Learn how to structure your business so you’re attracting customers for life
- Enjoy lifetime, unlimited access to all the course materials
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