The year I took the TYC, I went from $2K of website sales to $60K online
- Emily Johnson,
EC Design Studio
Most jewelry brands don’t know how to get enough high quality traffic to their website
I believe this to be true because I’ve seen so many brands focus on getting traffic to their website in the most time-consuming, HARDEST way.
They hope to find mystery shoppers via organic search or an advertisement and expect that those people will turn into customers right away.
The problem is, getting someone to purchase something like jewelry at first sight doesn’t usually happen. Sometimes it takes months to “warm up” a COLD lead to turn them into a paying customer.
So, IF you have a lot of time and money to lose while acquiring a customer, this strategy COULD work. But for most makers on a budget, it doesn’t work
A better strategy is to market to WARM audiences.
These are previous customers who have purchased offline (or even online), your social followers, and your personal and local network.
Email marketing is a great way to do this if you want to get maybe a 3% conversion from each email you send. But what if you could get a 38% conversion rate and make 5,700 for less than 100 bucks like TYC Coach, Ana Maria Andricain?
Would you want to test it out for yourself?
If that’s a HECK Yes, it’s a direct mail strategy that’s super simple.
Here’s the high level: Send out a gift card in the mail to your top customers and invite them to use it for a limited time on your website.
Now there is a lot of nuance in how to do this including the types of cards to use, what to “say” inside the offer, and how many to send at a time.
And we teach the step by step of this direct mail strategy inside of our TYC Holiday Sales Accelerator Program.
This is just ONE of 15 or so winning online sales strategies inside of the TYC program that are super simple and easy to implement.
Ana made an estimated 5,700 bucks by spending less than 100 dollars total (average order of 150). I’d say that’s a pretty good return on investment!
If you’d like to access this training and our other winning strategies, then here’s your invite to stop spending so much time on passive marketing that takes forever to convert!
It’s free to apply. You’ll have access to this training as soon as you join.
p.s. Any questions? Most can be answered here. We’re here for you. The TYC is an application process because we have limited seats.