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Laying the Foundation – Reduced sales page

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Attention Jewelry Designers

The Secrets of Highly Successful Jewelry Brands – Revealed!

Discover The Simple System These Successful Designers Used To Build A Desirable, Thriving Jewelry Business… In Just 8 Weeks!

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You won’t find this level of inside information, community and support anywhere else.

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Laying the Foundation Course Curriculum

Course begins early February

Week1

BUILDING AND GROWING BRAND DESIRE

We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate vision.

  • Building Desire: The 3 Crucial Questions (and Answers)
  • Creating Your Brand’s DSP (Desired Sharing Proposition)
  • The Simple Business Road Map to Build Desire and Momentum
  • The Right Fit: The Truth About Your Desired Model for Business
  • Finding Your Inner Desire – Because YOUR Jewelry IS Worth It!
  • Course Kick-off Call with Tracy & Robin
Week2

IMPLEMENTATION WEEK

During this week, you’ll have invaluable time to implement what you have learned. It will be your opportunity to find support and brainstorm with the community, bounce questions off of Tracy & Robin and get feedback. We’ll also host an interactive collection review.

  • Free time to implement what you have learned and soak up the content
  • Group Coaching Call with Tracy & Robin
  • Bonus guests & trainings
Week3

CREATING DESIRABLE COLLECTIONS THAT SELL FOR YOUR RIGHT PRICE

Learn to create a collection that fits perfectly into your DREAM clients’ hopes, desires, and expectations. You’ll merchandise cohesive collections, implement the right pricing formulas and create desirable branded assets. Discover the sweet spot between what you most enjoy creating & what your clients most want to buy.

  • The Truth About Merchandising to Attract Your Desired DREAM Clients
  • Defining Your Signature Style: The Difference Between Struggle and Success
  • Cultivating Your Assets Make Your Brand Irresistibly Desirable
  • Pricing Strategies for Stellar Sales (2 Part series)
  • Group Coaching Call with Tracy & Robin
Week4

IMPLEMENTATION WEEK

During this week, you’ll have invaluable time to implement what you have learned. It will be your opportunity to find support and brainstorm with the community, bounce questions off of Tracy & Robin and get feedback.

  • Free time to implement what you have learned and soak up the content
  • Bonus guests & trainings
Week5

THE SHARING ECONOMY: BUILDING MOMENTUM AND EFFORTLESS SALES

This week we’ll talk about everybody’s least favorite topic… sales! But we’ll show you how to approach sales from a place of service to inspire the Sharing Economy. At the end of this module, you’ll feel comfortable and confident about sharing your jewelry in ways that attract brand advocates, increase sales, and move your business toward your goals.

We’ll also host an interactive collection review. You'll have the opportunity to submit your collection. A select number of collections will be chosen for the review.

  • Easy (Not Sleazy) Sales Tactics: Principles of the Sharing Economy
  • The Sharing Cycle on Autopilot: Sell While you Sleep
  • Your Desired Outcome: Creating Reachable Monetary Goals
  • Understanding Revenues vs. Profits for a Business That Thrives
  • Interactive Collection Review Discussions and Q&A
  • Group Coaching Call with Tracy & Robin
Week6

IMPLEMENTATION WEEK

During this week, you’ll have invaluable time to implement what you have learned. It will be your opportunity to find support and brainstorm with the community, bounce questions off of Tracy & Robin and get feedback. We’ll also host an interactive collection review.

  • Free time to implement what you have learned and soak up the content
  • Group Coaching Call with Tracy & Robin
  • Bonus guests & trainings
Week7

PROMOTING DESIRE: EFFICIENT PR & MARKETING

This week, we’re busting the misconception that you need an expensive PR agency or marketing team to get exposure. Armed with with your fully developed Desired Sharing Proposition, you’ll be able to get the press and exposure your brand deserves with barely any budget. Soon your DREAM audience and brand advocates will be doing all the PR work for you!

  • Busting the PR & Marketing Illusion: Accessible Strategies and Tactics to Create a Desired Brand
  • Creating a Sustainable Marketing Plan that Builds and Grows a Desirable Brand
  • Simple and Effective Methods for Media Placement & Exposure
  • Leveraging Social Media to Build Desire in the Sharing Economy
  • Group Coaching Call with Tracy & Robin
Week8

IMPLEMENTATION WEEK

During this week, you’ll have invaluable time to implement what you have learned. It will be your opportunity to find support and brainstorm with the community, bounce questions off of Tracy & Robin and get feedback. We’ll also host an interactive collection review.

  • Free time to implement what you have learned and soak up the content
  • Group Coaching Call with Tracy & Robin
  • Bonus guests & trainings

Each Module Includes

  • The Complete LTF System – including videos, audios, slides, transcripts, and worksheets
  • 20+ Trainings, Cheatsheets & Checklists – to ensure that you're actioning what you are learning and moving in the right direction
  • Done-for-you Sales, Marketing and PR Scripts – these will save you the headache of figuring it all out the hard way!
  • 6 Group Q&A Calls so you get the support you need as you implement the material
  • Private Facebook Community – connect with other designers and support each other to achieve your big dreams
  • 100% Online Learning + Mobile Friendly so you can learn on the go and review the material anytime you need a refresher

Diamond-topper

Registration is currently closed.

Enter your info below and we'll make sure you get the update as soon as the course is ready to open.

All fields are required.

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