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Laying the Foundation – Home Study


Attention Jewelry Designers

The Secrets of Highly Successful Jewelry Brands – Revealed!

Discover The Simple System These Successful Designers Used To Build A Desirable, Thriving Jewelry Business… In Just 4 Weeks!


Does this sound like you?

  • You struggle to build demand and get the RIGHT kind of exposure for your jewelry business
  • All your friends and family love your jewelry but sales outside your “network” are hard to come by
  • The idea of earning five-figures a month feels like a pipe dream
  • You feel exhausted or overwhelmed all of the time because you’re pulled in so many directions and don’t know where to start
  • You scratch your head wondering how those “other” jewelry brands get so many people sharing their work

Here’s the truth –

You CAN make a comfortable living as a jewelry designer –– but you can’t do it alone. Every successful person you admire, without exception, got to the top because they received help.

Of course, in our industry, the hardest part is finding the right people who are willing to share the right information in the first place.

Jewelry designers can be a competitive and therefore tight-lipped bunch.

Designers carefully guard their valuable secrets to success: material distributors, outsource methods and marketing strategies. We get it. We’ve both worked in this industry for over 20 years and finding someone willing to share these types of insights is rare.

In fact, you may be wondering…


Why Are We Sharing Our Secrets With You?

Simple! We love this industry, and we want YOU to experience all the joy it has to offer. The joy that comes from living your life from a place of creativity, passion and freedom.

We operate out of abundance and believe there’s MORE than enough to go around. When we support one another we have the opportunity to learn – to Flourish & Thrive!

You won’t find this level of inside information anywhere else.


Laying the Foundation
Home Study Edition

tandrltfLaying the Foundation Home Study is 4-week version of our signature virtual program that is designed to teach you how to create desire and demand for your jewelry brand, build your DREAM business that supports your desired lifestyle and allows you to unleash your creativity to yield cash, clarity and freedom.

We’ll give you the insider secrets to promoting desire for your jewelry through collection development, effective (and profitable) pricing, marketing and PR, and cutting-edge sales techniques.

We’ll teach you how to identify, locate, and connect with people who are already primed to fall in love with your jewelry – we call them your DREAM clients.

And we’ll help you replace all the fear, doubt, and overwhelm that comes with starting your own jewelry brand with peace, motivation, and confidence in all your business activities.

We’ll quickly and practically show you the fundamentals of building a strong sustainable jewelry brand.

Discover How to Get Your Jewelry Worn by More of Your DREAM Clients.

We’ll give you the best kept secret in the jewelry industry up front…

Jewelry only becomes jewelry when it’s desired.

People don’t buy jewelry out of necessity. They buy jewelry because they WANT it. They buy jewelry because it makes them feel beautiful, fashionable, unique, and gives them a story.

Selling jewelry isn’t about convincing prospects to buy; it’s about creating a burning desire to share your brand. It’s about sharing your jewelry with the world and allowing your story’s magnetic force to attract a crowd of raving advocates.

Once you’ve learned to promote desirability, everything else will fall into place. Of course, that’s easier said than done which is why we created Laying the Foundation.


By taking Laying the Foundation, you’ll master how to…

  • Create a burning desire and buzz for your jewelry brand
  • Turn your customers into raving fans (as well as your best sales reps and media channel!)
  • Uncover your brand voice and the confidence to scream it from the mountain top
  • Effortlessly leverage your PR and marketing to put a spotlight on your jewelry
  • Drastically increase your profits by discovering how to set your business up the RIGHT way
  • Transform your passion for design into a successful and desirable brand
  • Create the life you’ve always dreamed of while doing what you love


I now run a successful jewelry business that consistently makes 5 figures monthly.

I started FT&A with a full-time job and a jewelry-making hobby. Fast forward 9 months– after implementing the very helpful and actionable tools Tracy and Robin provided, I was making enough profit to quit my full-time job and move my production from my dining room table to my a professional design/office space. I grew my list of paying customers 2500%, and grew my social media following by over 16,000. I now run a successful jewelry business that consistently makes 5 figures monthly and best of all, I get to work doing what I love. I pinch myself every day. MELISSA CAMILLERI, SHOPCOMPLIMENT.COM


Instead of spending my weekends at markets, I focused on my website and it ROCKED this year!

Purchasing a home and a bout with breast cancer forced me to cancel a majority of my shows last year. I am happy to say that even in light of my life changes and challenges, I ended my year within $1000 gross sales of the previous year while taking back all of my weekends. Plus, instead of spending my weekends at markets, I focused on my website and it ROCKED this year! Instead of 3 web sales a month in the $60-$100 range, I averaged 3 web sales a day in the $300-600 range during the holidays! I would have never been able to figure out all of this information so quickly on my own.ANA MARIA ANDRICAIN, WWW.JEWELOFHAVANA.COM


I grew so much from the Laying the Foundation course!

I upgraded my website, and added NINE new wholesale accounts this year – much in part to your guidance and clarity! I have big plans to hire 2 production assistants, a social media intern, a full time employee and to do my first ever trade show!
Virginia Fretto, WWW.razimusjewelry.com


Laying the Foundation Course Curriculum

Course begins immediately



We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate vision.

  • Building Desire: The 3 Crucial Questions (and Answers)
  • Creating Your Brand’s DSP (Desired Sharing Proposition)
  • The Simple Business Road Map to Build Desire and Momentum
  • The Right Fit: The Truth About Your Desired Model for Business
  • Finding Your Inner Desire – Because YOUR Jewelry IS Worth It!


Learn to create a collection that fits perfectly into your DREAM clients’ hopes, desires, and expectations. You’ll merchandise cohesive collections, implement the right pricing formulas and create desirable branded assets. Discover the sweet spot between what you most enjoy creating & what your clients most want to buy.

  • The Truth About Merchandising to Attract Your Desired DREAM Clients
  • Defining Your Signature Style: The Difference Between Struggle and Success
  • Cultivating Your Assets Make Your Brand Irresistibly Desirable
  • Pricing Strategies for Stellar Sales (2 Part series)


This week we’ll talk about everybody’s least favorite topic… sales! But we’ll show you how to approach sales from a place of service to inspire the Sharing Economy. At the end of this module, you’ll feel comfortable and confident about sharing your jewelry in ways that attract brand advocates, increase sales, and move your business toward your goals.

  • Easy (Not Sleazy) Sales Tactics: Principles of the Sharing Economy
  • The Sharing Cycle on Autopilot: Sell While you Sleep
  • Your Desired Outcome: Creating Reachable Monetary Goals
  • Understanding Revenues vs. Profits for a Business That Thrives


This week, we’re busting the misconception that you need an expensive PR agency or marketing team to get exposure. Armed with with your fully developed Desired Sharing Proposition, you’ll be able to get the press and exposure your brand deserves with barely any budget. Soon your DREAM audience and brand advocates will be doing all the PR work for you!

  • Busting the PR & Marketing Illusion: Accessible Strategies and Tactics to Create a Desired Brand
  • Creating a Sustainable Marketing Plan that Builds and Grows a Desirable Brand
  • Simple and Effective Methods for Media Placement & Exposure
  • Leveraging Social Media to Build Desire in the Sharing Economy

Each Module Includes:

  • The Complete LTF System – including videos, audios, slides, transcripts, and worksheets
  • 20+ Trainings, Cheatsheets & Checklists – to ensure that you're actioning what you are learning and moving in the right direction
  • Done-for-you Sales, Marketing and PR Scripts – these will save you the headache of figuring it all out the hard way!
  • 6 Recorded Group Q&A Calls so you get the support you need as you implement the material
  • 100% Online Learning + Mobile Friendly so you can learn on the go and review the material anytime you need a refresher

Plus, You'll Get the Following BONUS Gifts:

Your DREAM Scenario – a mini-course from Flourish & Thrive Academy


In this supplemental training we'll set you on the path to building a jewelry business on YOUR terms by getting you to dig deep into your business needs.

How to Attract Instagram Followers that Actually Buy with Melissa Camilleri

melissa-camilleriInstagram isn't just a numbers game. Melissa Camilleri will show you how to attract authentic and engaged customers who actually want to PURCHASE your jewelry.

I HEART Batching: How to get a bunch of content written… all at once with Melissa Cassera

cassera-ltfBlog posts, articles, videos, social media posts, emails, and free guides… Melissa Cassera shares her strategies and shortcuts for creating them all.

Rapid List Building for Jewelry Designers with Lauren Zavlunov

zavlunov-ltfYour email list should be an integral cog in your marketing machine. Lauren Zavlunov is going to make sure you're doing it right.

2-Weeks of Access to the Diamond Insiders Club

dic-jewelsHave questions about the curriculum? Ask them in our exclusive membership program where you'll also find daily support, resources, mentors and community!

Access to the Flourish & Thrive Training Vault

tandr-ltfOver the years we've built up quite a library of training materials. Inside this vault we've compiled the best of the best to support you and your biz.

Laying the Foundation is an Incredible Value

The information you receive in Laying the Foundation is the equivalent of consulting with either Robin or Tracy for 6 months. But that’s not all. You also get indispensable insight delivered directly from our hand-picked bonus speakers.

Value of Core Program: $9,000

Value of Bonus Insight & Wisdom: $5,000

total value: $14,000

your investment: Much less!


Our no obligation love it or leave it guarantee.

As always, we want you to be COMPLETELY SATISFIED with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee.

Try it out for two weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money.

*Must ask for refund within two weeks of course beginning.

Are You Ready to Share Your Jewelry with the World?

Act now! Registration will only be open until Tuesday, March 22nd at 11:59 PM Eastern.
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Working with Tracy and Robin has been a profound experience.

Working with Tracy and Robin has been a profound experience. I had a vision of growth but really did not understand what that looked like, as this was my first jewelry business. Through being a part of Flourish & Thrive, I was able to understand the landscape of what a thriving and successful jewelry business is. At the end of Laying the Foundation, I had successfully designed my first Summer collection and laid out an action-oriented plan to execute my first Ecommerce website which launched this past May. JEANNE VERGER, JEANNEVERGERJEWELRY.COM


Our buyer was so impressed that they nearly tripled their PO!

F&TA gave me the tools to refine my jewelry collection to be more in line with my dream client, and the courage to approach a multi-store wholesale account at the very top of my dream client list! The buyer loved our line so much that to launch, they hosted three successful in-store events. The buyer was so impressed with our high sell through rate that they approved a PO nearly triple the original proposal. Our inventory sold out in less than a month and they immediately placed a reorder. Thank you Robin & Tracy – what you do everyday for our industry and for us as designers and business owners is truly outstanding!Jules Vance, WWW.JulesVanceJewelry.COM

WARNING: This Program is NOT for Everyone

We only work with ambitious, up & coming designers who are serious about taking their businesses to the next level.

This Program is NOT right for someone who:

  • Already has a business that has broken the ceiling of millions of dollars
  • Has mastered the art of sales and marketing (and gets results)
  • Has their pricing and collection development nailed down (without any doubts)
  • Is only interested in designing jewelry as a hobby
  • Isn’t open to learning new things
  • Fear putting themselves out “there” and going after their DREAM

This Program is ABSOLUTELY for you if:

  • Are a full-time designer who has seen very little growth
  • Deeply desire turning your hobby into a thriving business
  • Value going “PRO” and in treating your company like a business
  • Want more raving fans and DREAM clients
  • Prefer learning information quickly & efficiently
  • Struggle with pricing and merchandising your collections so they sell like hot-cakes
  • Lack direction and FOCUS in your business (the free-for-all is driving you nuts!)
  • Are dying to invest in sales or marketing help (but the investment is not possible now)
  • Own a jewelry business and you have sales, but earn minimal to no profits

Like we said earlier – jewelry designers who structure their business the right way from the beginning feel more confident than those “just winging it.” Why? Because they know exactly where they’re heading.

So, we have to ask –– Where are YOU heading?

If you’re telling yourself things like…

I don’t have the time.
I’ll get around to it later.
Investing in myself is just too expensive right now.

… the likelihood is you’re heading nowhere. Numerous studies have proven that those who fail to take immediate action are unlikely to EVER take action at all. Translation: They’re left behind.

We understand money can be tight when starting out –– that’s exactly why we jam-packed this program with as much value as humanly possible for a fair + low price.

Regardless of whether or not you decide to work with us, we encourage you to begin setting aside money to invest in business education right now. Take it from us, and learn from our mistakes: That old saying about you being your best investment is the truth.

Oh, and one more thing…

We offer LIFETIME access so you can keep improving your business as you learn and grow.

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Don't wait for success to come to you… invest in yourself NOW to create and live the life of which you've always dreamed.

Registration will only be open until Tuesday, March 22nd at 11:59 PM Eastern.
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frequently asked questions…

[expand title=”Is this course ONLY for new designers?”]

Not at all! Laying the Foundation is beneficial for any designer who wants to build a better brand and make more sales. Whether you've never sold a single piece, been in the jewelry biz for many years, or anything in between, we promise you our material will improve the way you design, market and sell your jewelry. [/expand]

[expand title=”Can't I just learn all of this on the internet?”]

Honestly… you can probably learn all of this on your own, so why do you need us? Because it’s going to take years of trial and error – and even with hard-work and dedication, there is no guarantee that you will ever stumble upon a winning formula.

Tracy & Robin have collected everything you'll need to know about building a successful jewelry brand in this single course. Plus, they have over 40 years of combined industry experience and personal discoveries to share with you.

With Laying the Foundation you can leverage our experience and expertise to completely bypass the learning curve.[/expand]

[expand title=”How can I be sure that Laying the Foundation will even help me?”]

Between the two of us (Tracy & Robin), we have over 40 years of jewelry industry experience. We’ve already been through all the roadblocks a struggling jewelry designer will face and we know exactly how to get you through them.

Also, as you may have noticed on this page, we have already helped hundreds of designers build the jewelry business of their dreams through our curriculum and coaching.

We have the insider knowledge and industry expert connections and we want to share them with you. [/expand]

[expand title=”How will my business / life change after taking Laying the Foundation?”]
Here are just a few of the ways…

  • Your business learning curve will flatten
  • You will never feel alone or lost as you try to navigate the scary world of entrepreneurship
  • You can forget about the stress and overwhelm from not knowing exactly what to do to grow your business
  • You will be empowered with the exact steps you need to take to reach your goals
  • You will have a TON of support and guidance to keep you on the right track


[expand title=”What if I don't learn everything you've promised?”]

First of all, our course is a proven, step-by-step process for getting your jewelry in the hands of your DREAM clients, and creating a solid business out of your passion. So we really doubt you won't love it.

BUT… we guarantee your satisfaction. So if you aren't impressed by the curriculum for any reason, we offer a no-risk, money-back guarantee.

Try it out for two weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money.

[expand title=”What if I don't have time to spend on an education course right now?”]

The truth is, you might never feel completely ready to invest both time an money in yourself. But once you take the leap and say, “Yes!” to evolving as a designer and an entrepreneur, you will wish you had done it sooner.

Plus, we understand how busy life can get. That's why we offer lifetime access to the course. You can take it as slowly as you need.[/expand]

[expand title=”What is the difference between Home Study and LIVE?”]

We run a LIVE version of Laying the Foundation at the beginning of every year. The LIVE course includes a course specific Facebook community and 6 live Q&A calls with Tracy & Robin.

This Home Study version is only available through exclusive offers – usually in connection with one of our partners. It includes ALL of the curriculum and resources included in the LIVE version, but it doesn't include the Facebook community or live Q&A calls (there are recorded ones!).

Home Study is perfect for designers who want to take Laying the Foundation at a discounted price and who aren't looking for the extra support offered through the LIVE course.


[expand title=”Can I join anytime?”]

No. We only run the LIVE version of this course once per year. And this Home Study version is only available via special offers. So if you don't register before Tuesday, March 22nd at 11:59 PM Eastern, you will have to wait an entire year for another opportunity.


[expand title=”Will I get the call recordings?”]

Yes! Every Q&A call and interview we conduct will be posted on the member site. That way, if there is a call you can’t listen to live, you will always be able to listen at your convenience. [/expand]

[expand title=”How long do I have to finish the course?”]

Forever! We offer lifetime access to Laying the Foundation so you can learn at your own pace. [/expand]


I went from wide-eyed and clueless to quitting my full-time job to work on my business!

Before LTF, I was a girl with a hobby that I really loved. I went from wide-eyed and clueless to quitting my full-time job to work on my business! My biggest milestones have been: selling from my own website, opening wholesale accounts, creating relationships with industry manufacturers, building a focused social media following, and connecting with celebrities (who are wearing my jewelry)! The course is the reason I have a business today. IRINA ZHAN, IVJEWELRY.COM


F&TA has breathed life into an industry I’ve been in for over 15 years!

The results from taking LTF have been amazing. My sales increased by 50% in 2014 from 2013 and my mindset changed so much that I was able to move into a new studio space and hire help. I feel confident in designing my first ‘real’ collections and excited to approach wholesale prospects now that I am armed with the right pricing and tools. I feel (and act like) a new person – F&TA has breathed life into an industry I’ve been in for over 15 years! It feels new and exciting again – Thank You both SO much!SIENNA KITTELMAN, ZOEANDPIPER.COM


Are you ready to learn the step-by-step process of building a profitable jewelry design business that supports your dream lifestyle? Click here to get started right NOW.


We want you to join us in this program so you can:

  1. Learn how to leverage sales secrets from industry experts
  2. Learn how to structure your business for outsourcing + scalable growth
  3. Enjoy lifetime, unlimited access to all the course materials

Don’t wait! Click here NOW!!

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