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Laying the Foundation Home Study (SNAG)

The Secrets of Highly Successful
Jewelry Designers – Revealed!

We’re sharing our proven, step-by-step process for getting
your jewelry in the hands of your DREAM clients, and creating a
solid business out of your passion.


Introducing: Laying The Foundation – Home Study

Our signature six week virtual program for jewelry designers!

Here’s the deal –

You CAN make a comfortable living as a jewelry designer –– but you can’t do it alone. Every successful person you admire, without exception, got to the top because they asked for help. Of course, in our industry, the hardest part is finding the right people to ask in the first place.

Jewelry designers are on average a tight-lipped bunch. We get it. We’ve worked in this industry for over 20 years. Designers carefully guard their material distributors, outsource methods and marketing strategies. Finding someone willing to share this type of information with you was a rarefied matter of chance. In fact, you may be wondering…

Why are we sharing “our secrets” with you?

Simple! We love this industry, and we want YOU to experience all the joy it has to offer. The joy that comes from living your life from a place of creativity, passion and freedom!

We operate out of abundance and believe there’s MORE than enough to go around. When we support one another we have the opportunity to learn – to Flourish & Thrive!

You won’t find this level of inside information ANYWHERE ELSE!!


Here's a Sneak Peek At What You'll Learn…


We’ll guide you building a standout brand identity you can be proud of! You’ll clarify who your DREAM clients are (and stop wasting precious time chasing the wrong customers), identify your unique selling points (this makes marketing SO much easier) and create your ultimate vision for long-term growth.

This week includes:

  • The 3 questions you must answer if you ever want to create a cult following for your collection.
  • The surprising way to build a brand roadmap for all your marketing efforts.
  • The real truth about selling via wholesale, retail, trunk shows, direct-to-consumer, online and which one is right for you.
  • The simple mind shift that will change the way you do business forever.
  • Recorded Coaching Call with Tracy & Robin
  • BONUS: Design Your About Page: Create Content That Connects w/ Amanda Berlin ($295 Value)
  • BONUS: Getting to Know Your DREAM client ($98 Value)

Learn to leverage your new brand platform to build a collection that sells! You will develop cohesive merchandising, implement proper pricing formulas, learn how to conduct consumer research and discover the sweet spot between what you most enjoy creating & what your clients most want to buy.

This week includes:

  • The truth about merchandising to appeal to your client … and honey, it doesn’t matter if you are selling direct or wholesale. It’s the same person!
  • The real difference between killing it in sales and just eating it.
  • How to price your collection so it sells like hot cakes.
  • Recorded Coaching Call with Tracy & Robin

This week is all about the lifeblood of your business: Sales. It may not be your favorite, but sales IS vital to your survival in today’s market. At the end of this module you will be able to create proven systems for generating leads, increasing sales and tracking progress.

This week includes:

  • Advanced sales tactics that are easy NOT sleazy …even if you’re shy.
  • How to create a sales cycle on auto-pilot for your unique business … so you’re not stuck reinventing the wheel every month.
  • Our foolproof secret to creating reachable monetary goals.
  • Why you MUST understand the difference between net profit + gross revenue if you ever want to make any money.
  • Recorded Coaching Call with Tracy & Robin
  • BONUS RESOURCE: F&TA S.M.A.R.T. A Must-Have Sales Guide ($49 Value)
  • BONUS RESOURCE: Stand Out & Shine at Tradeshows w/ Robin Kramer ($49 Value)

This week, we’re busting the misconception that you need an expensive PR agency or marketing person to get exposure! If you use your money wisely, it’s easy to appear bigger than you really are. Your brand will finally start getting the press it deserves.

This week includes:

  • Why everything you’ve heard about marketing & PR taking big money is a total lie.
  • How to create a sustainable marketing plan that keeps your brand in front of clients and the media.
  • Proven methods for getting your jewelry featured in the media.
  • How to seamlessly leverage social media to promote your business with minimal effort.
  • Recorded Coaching Call with Tracy & Robin
I started FT&A with a full-time job and a jewelry-making hobby. Fast forward 9 months– after implementing the very helpful and actionable tools Tracy and Robin provided, I was making enough profit to quit my full-time job and move my production from my dining room table to my a professional design/office space. I grew my list of paying customers 2500%, and grew my social media following by over 16,000. I now run a successful jewelry business that consistently makes 5 figures monthly and best of all, I get to work doing what I love. I pinch myself every day.
Melissa Camilleri, ShopCompliment.com
Purchasing a home and a bout with breast cancer forced me to cancel a majority of my shows last year. I am happy to say that even in light of my life changes and challenges, I ended my year within $1000 gross sales of the previous year while taking back all of my weekends. Plus, instead of spending my weekends at markets, I focused on my website and it ROCKED this year! Instead of 3 web sales a month in the $60-$100 range, I averaged 3 web sales a day in the $300-600 range during the holidays! I would have never been able to figure out all of this information so quickly on my own.
Ana Maria Andricain, www.JewelofHavana.com

Each Module Includes:

  • Downloadable Video Lessons (with slides) – so you can learn on the go and review the material anytime you need a refresher
  • Worksheets, Checklists and Challenges – to ensure that you're moving in the right direction
  • Done-for-you Sales, Marketing and PR Scripts – these will save you the headache of figuring it all out the hard way!
  • Customized Sales Goal Tracker to monitor your progress

Plus, You'll Get The Following BONUS Gifts:

#1 – DIY PR
Melissa Cassera, MelissaCassera.com ($650 Value)
#2 – Pinterest Strategies Q&A
Cynthia Sanchez, OhSoPinteresting.com ($300 Value)
#3 – How to Grow an Authentic Community on Instagram
Sue B. Zimmerman, suebzimmerman.com ($495 Value)
#4 – Simple SEO for Jewelry Designers
Laura Wallis, LauraWallis.com ($295 Value)
#5 – Growing a Successful Jewellery Business on Etsy
Jess Van Den, CreateandThrive.com ($295 Value)
#6 – Sparkle & Shine on Camera
Share Ross, VideoRockstarUniversity.com ($395 Value)
#7 – Design Your About Page: Create Content That Connects
Amanda Berlin, AmandaBerlin.com ($295 Value)
#8 – Access to Our Bonus Training Vault
Flourish & Thrive Academy ($1922 Value)

That’s nearly $5,000 worth of bonuses on top of the
complete Laying The Foundation Curriculum!


Laying The Foundation is an unbelievable value!

The information you receive in Laying the Foundation is the equivalent of consulting with either Robin or Tracy for 6 months. But that’s not all. You also get all the insight delivered directly from our hand-picked bonus speakers!

Let’s add it all up:

Laying The Foundation Core Program: $9,000 value
Bonus Insight & Wisdom: $5,000 value

Total Value: $14,000 <<< Your investment is significantly less!

LIMITED TIME: We are offering SNAG members an extra $200 off registration! Deal ends October 10th at 11:59 PM Eastern.

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Working with Tracy and Robin has been a profound experience. I had a vision of growth but really did not understand what that looked like, as this was my first jewelry business. Through being a part of Flourish & Thrive, I was able to understand the landscape of what a thriving and successful jewelry business is. At the end of Laying the Foundation, I had successfully designed my first Summer collection and laid out an action-oriented plan to execute my first Ecommerce website which launched this past May.
Jeanne Verger, jeannevergerjewelry.com

WARNING: This Program is NOT for Everyone

We only work with ambitious, up & coming designers who are serious about taking their businesses to the next level.

This Program is NOT right for someone who:

  • Is only interested in designing jewelry as a hobby
  • Is not open to learning new perspectives and ways of doing things
  • Is already running a multiple six to seven figure jewelry business with large profits
  • Is already a master at sales & marketing
  • Believes consultants & coaches are for the weak
  • Is negative, unmotivated, & pessimistic

This Program is ABSOLUTELY for you if:

  • You want to turn your hobby into a business
  • You are a full-time designer who has seen very little growth
  • You want more raving fans and DREAM clients
  • You are interested in learning insider secrets from top-sellers
  • You prefer learning information quickly & efficiently
  • You struggle with pricing your pieces so they sell AND make a profit
  • You would LOVE to hire a sales/marketing rep, but don’t have the money

Like we said earlier – jewelry designers who structure their business the right way from the beginning feel more confident than those “just winging it.” Why? Because they know exactly where they’re heading.

So, I have to ask –– Where are YOU heading?

If you’re telling yourself things like…

I don’t have the time.
I’ll get around to it later.
Investing in myself is just too expensive right now.

… the likelihood is you’re heading nowhere. Numerous studies have proven that those who fail to take immediate action are unlikely to EVER take action at all. Translation: They’re left behind.

We understand money can be tight when starting out –– that’s exactly why we jam-packed this program with as much value as humanly possible for a fair + low price.

Regardless of whether or not you decide to work with us, we encourage you to begin setting aside money to invest in business education right now. Take it from us, and learn from our mistakes: That old saying about you being your best investment is the truth!

One more thing…

Because we respect your time, we’ve decided to grant you unlimited access to the program. Meaning, you’ll be able to study at your own pace + return to the material again and again.

We offer LIFETIME access so you can keep improving your business as you learn and grow.

Our NO-Risk Money-Back Guarantee!

We want you to be COMPLETELY satisfied with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee. You will have two-weeks to try it out. If you don’t learn all we’ve promised and more, we’ll give you a full refund. Click here to read our refund policy

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Before LTF, I was a girl with a hobby that I really loved. I went from wide-eyed and clueless to quitting my full-time job to work on my business! My biggest milestones have been: selling from my own website, opening wholesale accounts, creating relationships with industry manufacturers, building a focused social media following, and connecting with celebrities (who are wearing my jewelry)! The course is the reason I have a business today.
Irina Zhan, ivjewelry.com
The results from taking LTF have been amazing. My sales increased by 50% in 2014 from 2013 and my mindset changed so much that I was able to move into a new studio space and hire help. I feel confident in designing my first ‘real' collections and excited to approach wholesale prospects now that I am armed with the right pricing and tools. I feel (and act like) a new person – F&TA has breathed life into an industry I've been in for over 15 years! It feels new and exciting again – Thank You both SO much!
Sienna Kittelman, zoeandpiper.com


Are you ready to learn the step-by-step process of building a profitable jewelry design business that supports your dream lifestyle? Click here to get started right NOW.


We want you to join us in this program so you can:

  1. Learn how to leverage sales secrets from industry experts
  2. Learn how to structure your business for outsourcing + scalable growth
  3. Enjoy lifetime, unlimited access to all the course materials

Don’t wait! Click here NOW!!

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