Are You Ready To...
Fast-Track the Success of Your Jewelry Business in 2020 Using Proven Strategies to Create Consistent, Predictable Sales
Have you already heard about LTF and know it’s a perfect fit for you? If so...


Once You Realize the Same Kind of Results Are Absolutely Possible for You (And You See Actual Proof)...
Choosing Not to Take Action Now May Lead to...
Staring into the fridge (or surfing the Internet) at 3:33 AM, unable to sleep because part of you knows you desperately need help and another part of you is afraid to ask for it even though you KNOW that not asking means you'll keep getting the same results.
Having watched or read those, you may be wondering
how you can get similar results…
The Only Thing Standing Between Where You Are NOW And Where You Want to Be Is Something Called The Desired Brand Effect™
The Desired Brand Effect™ is at the core of all of our programs, and here’s why...
In today’s saturated jewelry market, the jewelry brands that “stand out” know how to build desire and demand for their jewelry. They connect with their audience on an emotional level and understand the real reasons their DREAM clients buy jewelry from them.
Because they have a brand story and a brand journey that puts their customers first, they easily attract and collect true fans who buy from them every season.


How do you go from where you are to that place? I have the answer.
I 100% understand what it’s like being in your position: feeling completely overwhelmed, cash strapped and frustrated. I’ve been through the highest of highs and the lowest of lows building TWO jewelry businesses.
I’ve Had to Pass Through the “Growth Phase" You’re in Right Now Not Once, But Twice!
It’s not an easy phase to be stuck in - I get it. But you can get through it, just like I did.
During the low times (which I’ll share with you in a minute) I used to always say: I wish someone would just tell me exactly what to do to “grow” my business.
I wished I’d realized how valuable investing in my success was.
How do I know?
IT’S TIME TO STOP GUESSING ABOUT WHAT TO DO NEXT AND GET YOUR OWN AMAZING RESULTS
LIKE THESE DESIGNERS...

Toby Went From Single Digit Sales on Etsy to Quitting Her Day Job
Laying the Foundation is a requirement to set your business (and yourself) up for success! Before Laying the Foundation, I’d only sold 3 or 4 pieces and I was only making a few hundred bucks. Now, I’m am doing so well, that I quit my full-time job to focus 100% on my jewelry business! I love the lifetime access so I can go back and revisit the information anytime I need a refresher. I’d definitely recommend Laying the Foundation if you’re serious about building a jewelry business. I have ZERO regrets investing in the program even though it was a big financial stretch for me at the time.
- Toby Myles, Ride Like a Girl Designs
Nicole Went From Extreme Burnout to Increasing Her Sales 200%!
I’ve been in the jewelry business since high school. After years owning a retail store, then working for another jeweler, I was burned out. I knew I needed a change, so I quit my job and started pursuing my business full time. That’s when I signed up for Laying the Foundation. Before LTF, I was making $2000/month. The year I took the course, I made $35K. The next year, I more than doubled my sales, bringing in $75K. Laying the Foundation is a fantastic resource for solo-designers who want to make sales and live a better life.
- Nicole Gariepy, FantaSea Jewelry

🙌🏼 The Universe has brought us together for a reason. 🙌🏼
That’s why I want to share some of my massive failures (err lessons) with you because they taught me a lot.
- My first business was built like a house of cards that wasn’t set up to handle serious financial set-backs or to survive major changes in the economy
- When the Great Recession (or “GFC”) hit in 2008, my business, that in the previous year had net sales of close to $1 million, was completely wiped out in a single month.
- That led to me making a hard decision to fight for what I’d built or close my business. I chose the latter and was forced to file for bankruptcy.
- The massive emotional devastation and financial stress caused serious health problems. I was losing my hair, losing weight, smoking (I’m not a smoker) and I developed a series of stress-induced conditions, including a thyroid issue. 😭

Now it wasn’t all bad because I learned
how to be a bad-ass….
As Seen In…



Are you ready to
turn your jewelry business dreams into your daily reality?
If so, join me and thousands of other independent jewelry designers and makers to implement the Desired Brand Effect™ in your business. Attract the kind of consistent sales and exposure that will bust the feast or famine mode so you can support your ideal lifestyle.
Here’s What’s Waiting For You
When You Join...
CREATING DESIRE AND DEMAND FOR YOUR TIMELESS JEWELRY BRAND WEEK 2
IMPLEMENTATION WEEK WEEK 3
DESIGNING COLLECTIONS THAT SELL IN YOUR SIGNATURE STYLE WEEK 4
IMPLEMENTATION WEEK WEEK 5
SALES & RELATIONSHIP BUILDING IN THE SHARING ECONOMY WEEK 6
IMPLEMENTATION WEEK WEEK 7
YOUR SIMPLE, SUSTAINABLE MARKETING STRATEGY WEEK 8
IMPLEMENTATION WEEK WEEK 9 (BONUS MODULE)
IMPLEMENTATION WEEK
CREATING DESIRE AND DEMAND FOR YOUR TIMELESS JEWELRY BRAND
We’ll walk you through the foundation of building your Desired Sharing Proposition™ and a strong brand story that creates an authentic connection and sells without you working so hard.
You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates who become customers for life.
Finally, you’ll dial in your BEST business model based on your goals so that you can focus on the things that really matter for growth in your business.
- The Difference Between an Irresistible vs. Ignored Brand
- Define Your Desired Sharing Proposition
- Uncovering Your Why
- DREAM Client Clarity
- Creating Desire With Your Brand Story
- Creating Emotional Experiences
- Writing a Compelling About Page
- 5 Questions to Save Yourself from Your Business
- Choosing the Right Business Model Part 1
- Choosing the Right Business Model Part 2
- Setting & Achieving Goals that Support Your Vision
- Committing to Yourself & What You Desire
Trainings: 12
IMPLEMENTATION WEEK
DESIGNING COLLECTIONS THAT SELL IN YOUR SIGNATURE STYLE
IMPLEMENTATION WEEK
SALES & RELATIONSHIP BUILDING IN THE SHARING ECONOMY
IMPLEMENTATION WEEK
YOUR SIMPLE, SUSTAINABLE MARKETING STRATEGY
IMPLEMENTATION WEEK
IMPLEMENTATION WEEK

WE'RE MAKING THIS SUPER EASY FOR YOU.
EACH MODULE INCLUDES:
The Complete LTF System
including videos, audios, slides, transcripts, and worksheets
Video Cliff Notes
instant access to a summary of each video with your next action steps
20+ Trainings, Cheat Sheets & Checklists
to ensure that you’re taking action on what you are learning
Done-for-you Sales, Marketing and PR Scripts
these will save you the headache of figuring it all out the hard way!
100% Online Learning
(+ mobile friendly) you can learn on the go and review the material anytime you need a refresher

YOU’LL BE SUPPORTED EVERY STEP OF THE WAY WITH 1 YEAR ACCESS TO OUR DIAMOND INSIDERS MENTORSHIP COMMUNITY

While you’re taking the program, we’d love to get you additional support from our community and coaches. The Diamond Insiders is our mentorship community that’s led by our Flourish & Thrive “Certified” Coaches to support our ongoing community.
You’ll have access to:
- Mentorship from our Flourish & Thrive Coaches
- Monthly Office Hours to Answer Your Questions
- Accountability to Implement and Get Fast Results
- Immediate Feedback to Your Questions Inside the Facebook Group
You’ll have access for ONE YEAR when you invest in Laying the Foundation. This community is so good that most of our students choose to continue (at a special monthly rate available to Laying the Foundation Members).
Valued at $595

REPLACE YOUR FRUSTRATION
WITH THE INFRASTRUCTURE TO SCALE
BONUS: SYSTEMS TO SCALE 101
Most creatives are a mess when it comes to systematizing their businesses. Even if they know they need systems to streamline their results, they make excuses about why they don’t do it and avoid creating them. Systems to Scale 101 is a high-impact, simple to implement graduation bonus that will help you shortcut the stress of documenting your systems (aka your way of doing things) and help you scale your efforts.
You’ll have access to:
- Flourish & Thrive Systems Organizer
- Simple Systems Creation for Creatives
- The 9 Systems You Need to Scale
You’ll be so excited to remove the guesswork and finally be in a place to be 100% more creative and productive. Plus, you’ll be set up to hire a Virtual Assistant or team member if and when the time is right.
Valued at $495

IS AN INCREDIBLE VALUE
The information you receive in this program is the equivalent of hiring a consultant like Tracy or Robin for 12-18 months. We deliver this exceptional value at a fraction of customary consulting fees which would be upwards of $2000 a month or approximately $24,000 annually.

Here’s everything you get when you join
Laying The Foundation today
(Valued at $15,890)
- The Complete 10-Week Laying the Foundation System
- Video Cliff’s Notes
- 20+ Exercises, Cheat Sheets and Checklists

- Done-For-You Sales, Marketing and PR Scripts
- Private Classroom Environment
- 100% Virtual Online Learning on Mobile and Desktop
- Bonus Module - Mastering Social Media & Your Online Presence. (Included)
- Bonus Module - Systems to Scale 101 Templates, Organizer and Training ($495 Value)
- Bonus Mentoring + Support - 1-Year Complimentary Access to Private Diamond Insiders Mentorship Community. ($595 Value)
- Feedback on Your Business - Monthly Office Hours with Desired Brand Coaches and Mentors. (Included)
READY TO FAST-TRACK THE GROWTH OF YOUR JEWELRY BUSINESS AND FINALLY GET THE RECOGNITION YOU DESERVE IN 2020?
MOST FLEXIBLE
Pay Monthly
Lifetime Access to The Complete Laying the Foundation Core Program ($15,890 Value) Done-For-You Sales, Marketing and PR Scripts (INCLUDED!) Bonus Module - Mastering Social Media & Your Online Presence (INCLUDED!) Bonus Module - Systems to Scale 101 Templates, Organizer and Training ($495 Value) Bonus Mentoring + Support - 1-Year Complimentary Access to Private Diamond Insiders Mentorship Community ($595 Value) Feedback on Your Business - Monthly Office Hours with Desired Brand Coaches and Mentors (Included) Total Value: $19,539
BEST VALUE
Pay in Full
Lifetime Access to The Complete Laying the Foundation Core Program ($15,890 Value) Done-For-You Sales, Marketing and PR Scripts (INCLUDED!) Bonus Module - Mastering Social Media & Your Online Presence (INCLUDED!) Bonus Module - Systems to Scale 101 Templates, Organizer and Training ($495 Value) Bonus Mentoring + Support - 1-Year Complimentary Access to Private Diamond Insiders Mentorship Community ($595 Value) Feedback on Your Business - Monthly Office Hours with Desired Brand Coaches and Mentors (Included) PAY IN FULL BONUS: High Converting Website Blueprint - A step-by-step blueprint to turn your website into a cash machine. ($695 Value) PAY IN FULL BONUS: Canva Email Marketing Templates - Done-for-You email marketing templates to plug and play into your email CRM. ($395 Value) Total Value: $19,539
WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…

Andrea Went From a ZERO Profits to Selling Out Collections
Before joining Laying the Foundation, my business was directionless, expensive and not turning a profit. I was referred to Flourish & Thrive Academy by a friend in my stone setting class. Even though my sales were slow, I was determined to invest in the program. After taking LTF and applying what I’ve learned, I launched my e-commerce website and I’m selling out of my collections every season. During the course, I learned about private label design and I recently launched and landed 6 stockists before my formal outreach campaign.
Laying the Foundation is a great fit for any designer ready to get serious about turning their hobby into a real business or taking their existing business to the next level.
- Andrea Li, Andrea Li Designs
Ana Maria Went From Broadway Star to Jewelry Business Success
Before Laying the Foundation I had, what I felt, was a pretty successful business. I was a Broadway actress and jewelry making was my backstage hobby. My husband got an amazing job opportunity in Baton Rouge, so I quit Broadway and went full-time in my jewelry biz.
Laying the Foundation was a game changer for me. I honestly didn’t think I’d be able to replace my Broadway salary, but within 6 months of taking LTF, I did! I doubled my income JUST from the pricing modules alone! I recommend LTF to all of my jewelry designer friends. It's great for designers who are just starting out, who’ve been making jewelry for a while, and those who’ve reached a plateau. If you’re ready to get to your next level, LTF will help you get there!
- Ana Maria, Jewel Of Havana Handcrafted Jewelry


You might be thinking, “Those are great results, Tracy, but that won’t work for me because my situation is unique!” How can this work for me?
OF COURSE, LAYING THE FOUNDATION IS NOT FOR EVERYONE
We only work with aspiring, independent jewelry designers and makers who take full responsibility for their success and results. This program is perfectly suited for brands that are serious about growing a profitable business, who are willing to roll up their sleeves and do the work, and realize that there is no easy button.
Laying the Foundation is designed to help you reduce stress and the overwhelming feelings that keep you from moving forward. The program is perfectly-paced to help you speed up your results and take time to work ON your business instead of just IN your business. At the end, you’ll be in control of your business and feel a huge sense of accomplishment knowing that you’re on the right track and you’re on track to financial security and stability as an artist.
READY TO FAST-TRACK THE GROWTH OF YOUR JEWELRY BUSINESS AND FINALLY GET THE RECOGNITION YOU DESERVE?
👇🏼 JOIN LAYING THE FOUNDATION TODAY👇🏼
MOST FLEXIBLE
Pay Monthly
Lifetime Access to The Complete Laying the Foundation Core Program ($15,890 Value) Done-For-You Sales, Marketing and PR Scripts (INCLUDED!) Bonus Module - Mastering Social Media & Your Online Presence (INCLUDED!) Bonus Module - Systems to Scale 101 Templates, Organizer and Training ($495 Value) Bonus Mentoring + Support - 1-Year Complimentary Access to Private Diamond Insiders Mentorship Community ($595 Value) Feedback on Your Business - Monthly Office Hours with Desired Brand Coaches and Mentors (Included) Total Value: $19,539
BEST VALUE
Pay in Full
Lifetime Access to The Complete Laying the Foundation Core Program ($15,890 Value) Done-For-You Sales, Marketing and PR Scripts (INCLUDED!) Bonus Module - Mastering Social Media & Your Online Presence (INCLUDED!) Bonus Module - Systems to Scale 101 Templates, Organizer and Training ($495 Value) Bonus Mentoring + Support - 1-Year Complimentary Access to Private Diamond Insiders Mentorship Community ($595 Value) Feedback on Your Business - Monthly Office Hours with Desired Brand Coaches and Mentors (Included) PAY IN FULL BONUS: High Converting Website Blueprint - A step-by-step blueprint to turn your website into a cash machine. ($695 Value) PAY IN FULL BONUS: Canva Email Marketing Templates - Done-for-You email marketing templates to plug and play into your email CRM. ($395 Value) Total Value: $19,539
If You Feel or Even KNOW Laying The Foundation Is What Your Business Needs Right Now, But Something Is Stopping You, Consider This...
There are two primary fears that can stop you from doing what you know you need to do.
The first fear is the fear that the program won’t work. That fear comes from the natural skepticism we have that prevents people from taking advantage of us.
If this was a new program with no success stories, it would be a valid fear. However, LTF is not a new program and we’ve had thousands of successful students…
So let’s talk about the second fear that can prevent you from investing into the very solution you’ve been searching for
I’m talking about the paralyzing fear that even if the program works, you won’t do the work (or that it won’t work for you). That can either be an irrational fear or a fear based on past experiences. That is exactly why we include six months of coaching with Laying the Foundation and why we focus on mindset in week 5 of the program.

Listen to some of our students discussing their experience with laying the foundation...

CHEERS TO THRIVING IN YOUR BUSINESS!

Copyright © 2025 Flourish & Thrive Academy. All Rights Reserved. Terms & Conditions | Privacy Policy
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.
While we provide high-quality educational content designed to empower and educate that has helped over 9000 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.
All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.
We make no guarantees regarding the level of success you may experience, and we are not responsible for any of your actions. All information provided is for educational and informational purposes only. Use caution and seek the advice of qualified professionals when attempting any lifestyle change or business or financial endeavor.