If you’re ready to join over a thousand independent jewelry designers and makers who have created their own engaging (and profitable) jewelry brands and become our next success story allow us to introduce...
Laying the Foundation is our signature 8-week virtual program designed to teach you "The Desired Brand Effect" - how to create desire and demand for your unforgettable jewelry brand with the RIGHT clients and exposure.
The Desired Brand Effect Happens In Three Stages:
- Creating Desire. With the right stories, you can appeal to your dream customers and inspire desire in them.
- Sharing Desire. When people buy into what you’re doing, they share it too. We call this the sharing economy.
- Desire Journey. This is where you take the people who are hooked on your story and turn them into true fans.
When you do this right, you don’t need thousands of customers. Just the RIGHT customers.
You’ll build a business that works for YOU, supports your dream lifestyle, and allows you to unleash your creativity in a way that gives you cash, clarity, and freedom!
Get $100 Off LTF, The StorySelling Framework ($995 value) &
6 Months Access to our Diamond Insiders Membership ($496 value) 100% FREE if Your Enroll In The Next 24 Hours!
Use Promo Code LTFNOW at Checkout
IT’S TIME TO STOP GUESSING ABOUT WHAT TO DO NEXT AND GET YOUR OWN AMAZING RESULTS
LIKE THESE DESIGNERS...

Toby Went From Single Digit Sales on Etsy to Quitting Her Day Job
Laying the Foundation is a requirement to set your business (and yourself) up for success! Before Laying the Foundation, I’d only sold 3 or 4 pieces and I was only making a few hundred bucks. Now, I’m am doing so well, that I quit my full-time job to focus 100% on my jewelry business! I love the lifetime access so I can go back and revisit the information anytime I need a refresher. I’d definitely recommend Laying the Foundation if you’re serious about building a jewelry business. I have ZERO regrets investing in the program even though it was a big financial stretch for me at the time.
- Toby Myles, Ride Like a Girl Designs
Nicole Went From Extreme Burnout to Increasing Her Sales 200%!
I’ve been in the jewelry business since high school. After years owning a retail store, then working for another jeweler, I was burned out. I knew I needed a change, so I quit my job and started pursuing my business full time. That’s when I signed up for Laying the Foundation. Before LTF, I was making $2000/month. The year I took the course, I made $35K. The next year, I more than doubled my sales, bringing in $75K. Laying the Foundation is a fantastic resource for solo-designers who want to make sales and live a better life.
- Nicole Gariepy, FantaSea Jewelry

BY TAKING LAYING THE FOUNDATION, YOU’LL MASTER HOW TO…
- Make progress every day because you know the exact steps to take to start and grow your business fast.
- Steadily increase your online sales because you finally know how to get traffic and turn it into customers.
- Crack the “conversation code” and easily turn a compliment into an order without feeling pushy, salesy or completely blanking on what to say.
- Have a list of repeat customers and consistent sales each month because you finally attract the right buyers on a regular basis.
- Feel grounded and super focused because you’re working on generating revenue, not menial tasks.
- Make our husband proud because you turned that “expensive hobby” into a profitable 5, 6 or 7 figure business without working 12 hours a day.
Get $100 Off LTF, The StorySelling Framework ($995 value) &
6 Months Access to our Diamond Insiders Membership ($496 value) 100% FREE If Your Enroll In The Next 24 Hours!
Use Promo Code LTFNOW at Checkout
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