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Attn: Jewelry Makers & Designers

Is there a secret way to fast-track the growth of your jewelry business? Absolutely.

How to quickly attract die-hard customers, make predictable sales and be seen as the best in the biz (without spending another dime on trade shows)

What’s the difference between a thriving in-demand jewelry brand that’s inundated with new customers, recognition and 1000’s of social media followers….

...and a struggling "jewelry-preneur" that has 38 customers (mostly blood-related), and barely earns enough to cover the cost of supplies?

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If you’re thinking it might be …

  • Going to as many trade shows as possible—you’re wrong.
  • Just making a product of epic quality and craftsmanship—wrong again, unfortunately. 
  • How many products you’ve got listed on sites like Etsy (or whatever other soon-to-be-obsolete website is trending right now)—guess again.

Ultimately it’s not staying up late, quitting your day job (if you still have one) and hustling until your fingers bleed that will have you a 6-figure jewelry business owner.

So what’s the secret?

THE JEWELRY BUSINESS IS BOOMING 

( ... OR SO YOU’VE BEEN TOLD)

Meanwhile you keep bumping up against the same struggles over and over again.

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  • You feel stuck! You’re just starting out and don’t know how to get your biz off the ground.
  • You’re sick and tired of working on a website that gets basically zero visitors and no sales.
  • People say they LOVE your jewelry all the time! Which is awesome, but you can’t seem to turn those compliments into sales outside of the “friends and family zone.”
  • You keep hearing you should differentiate yourself using a “target market” and “unique voice” but you’re still not getting consistent sales or exposure.
  • You feel overwhelmed all of the time and pulled in so many directions. You don’t know where to focus to move your business forward.
  • The idea of earning four or even five-figures a month feels nearly impossible to you.

You probably left your job (or you have one foot out the door) because you wanted to get away from all of the 9-5 madness and be on your own schedule.

You CAN make a comfortable living as a jewelry designer — but you can’t do it alone.

Here’s what the top independent jewelry brands and i-demand designers are doing differently than you — every successful person you admire, without exception, got to the top because they received help.

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Now that I have your attention, let’s start to shift the way you see running business.

Of course, in our industry, the hardest part is finding the right people who are willing to share the right information in the first place.

Carefully guarding their valuable secrets to success: material distributors, outsource methods and marketing strategies, jewelry designers can be a competitive and therefore tight-lipped bunch..

We get it. Robin and I (Tracy) have both worked in this industry for over 20 years each and finding someone willing to share these types of insights is rare.

In fact, you may be wondering…

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WHY ARE WE SHARING OUR SECRETS WITH YOU?

Simple! We love this industry, and we want YOU to experience all the joy it has to offer. The joy that comes from living your life from a place of creativity, passion and freedom.
We operate out of abundance and believe there’s MORE than enough to go around. When we support one another we have the opportunity to learn – to Flourish & Thrive! That’s why we’ve made community, connection and collaboration a HUGE part of this program.

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You won’t find this level of inside information, community and support anywhere else.

If you’re ready to join over a thousand independent jewelry designers and makers who have created their own engaging (and profitable) jewelry brands and become our next success story allow us to introduce...

Laying the Foundation is our signature 8-week virtual program designed to teach you "The Desired Brand Effect" - how to create desire and demand for your unforgettable jewelry brand with the RIGHT clients and exposure.

The Desired Brand Effect Happens In Three Stages:

  • Creating Desire. With the right stories, you can appeal to your dream customers and inspire desire in them.
  • Sharing Desire. When people buy into what you’re doing, they share it too. We call this the sharing economy.
  • Desire Journey. This is where you take the people who are hooked on your story and turn them into true fans.

When you do this right, you don’t need thousands of customers. Just the RIGHT customers.

You’ll build a business that works for YOU, supports your dream lifestyle, and allows you to unleash your creativity in a way that gives you cash, clarity, and freedom!

Discover How to Get Your Jewelry Worn and Shared by Your Target Market.

We’ll give you the best kept secret in the jewelry industry up front…

Jewelry sells best when it’s desired.

People don’t buy jewelry out of necessity. They buy jewelry because they WANT it. They buy jewelry because it makes them feel beautiful, fashionable, unique, and gives them a story.

Selling jewelry isn’t about convincing prospects to buy - that's what struggling jewelry-preneurs do; it’s about creating a burning desire to share your brand. It’s about sharing your jewelry with the world and allowing your story’s magnetic force to attract a crowd of raving advocates who become lifetime customers.

Once you’ve learned to promote desirability, everything else will fall into place.

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Of course, that’s easier said than done which is why we created Laying the Foundation for you.

As your Chief Visionary Officer and Co-Founders, Laying The Foundation isn’t something Robin and I just recommend and lead. It’s something I’ve used to scale my own design business and Robin has taught these exact sales strategies to independent jewelry brands.

As an emerging designer, I had a stable corporate job. But I knew I was meant for something more and I wanted out of retail hell, working long hours every single weekend and holidays.

So I started making jewelry as a creative outlet and was LOVING it! Friends and family wanted pieces so I knew I was on to something.

It got to the point where my husband at the time and I agreed. I would leave my job to pursue my design business full time. Suddenly I had all the freedom I needed to create what I loved.

As you might already know, stepping into a new venture with no structured plan to scale the business can get messy fast. I was more than obsessed with making the Tracy Matthews Designs, Inc. collection perfect, because that was way easier than going out and getting sales. But everything about me embodied "struggling jewelry-preneur."

When I walked into stores with my jewelry, I felt like a fraud and didn’t think they would take me seriously.

Well meaning friends and family would give me advice but it was never the right advice for my business model. And so none of it was really relatable.

It got to the point that my husband stepped in and gave me an ultimatum to make sales or go back to a regular job.

So I put together a proper business plan and started selling at trade shows. There was no way I was going back to retail hell.

That's when business skyrocketed! Over the course of 11 years, I was in 350 stores and we scaled up to nearly $4 million in total revenue.

During that time, I met Robin at a trade show. She was the Director of Sales for Dogeared Jewels & Gifts. Robin helped Dogeared grow from a small company into a well-known jewelry brand. Sales grew over 800% in just a few short years.

The line went from being sold in specialty boutiques to include major department stores and chains like Nordstrom, Neiman Marcus Direct, Bloomingdale’s, Lord & Taylor, Von Maur and South Moon Under. Robin and I became fast friends and I was all ears when she gave advice about how to grow my own brand.

Like many designers at some point in their career, I made the move to New York City and by then I even brought four team members with me. I paid for them to move, and we started showing internationally in Paris and London. My jewelry collection was sold in 350 stores. I even got an order from QVC. That’s when I started losing money because all of the new opportunities I was exploring were with the WRONG audience.

So while my jewelry was in Twist, Sundance Catalog, Fred Siegel, Anthropologie, and Bloomingdales and celebrities like Halle Berry, Orlando Bloom, and Jessica Alba were wearing my pieces, I was barely covering payroll. Working hard to please the wrong customers sent my business on a downward spiral for 6 months.

After telling myself time again and again I couldn’t afford it, I finally invested in a consultant to show me all the holes and gaps.

With the help of my consultants and some serious soul-searching, I decided to switch directions and move into a different business model. Most of what I learned in the first 11 years of my design business was trial and error and being a constant student of how to market my jewelry.

Eventually, I made the decision to close TMD, Inc. and file for bankruptcy.  

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And then I started over, this time I started my business the right way knowing my audience, and having someone else show me what was missing. It was a huge shift! I felt like the skies opened up and angels looking down on me were giving me the thumbs up... cue operatic music. 

Within 18 months, I had the most profitable month in the history of my jewelry design career— to the tune of 30k in profits.

AND the profits keep climbing!

When I first started out I always said to myself, “I wish there was someone who would teach me everything I needed to know about about starting and running a jewelry design business so I could spend more time being creative and focusing on the things I love.”

When I look back at the last two decades of my career. I’m so grateful I got help when I did. It changed my life!

I was no longer walking around in the dark without a flashlight trying to find my why. I now had the clarity and vision to see exactly what needed to happen to create a business that was profitable and supported me.  And because of that clarity and vision, I finally became the In-Demand Designer I had always wanted to be.

At the end of the day, I really didn't want anyone to have to go through what I went through. I built a business to nearly 4 million dollars in sales, and then in one year, the whole thing spiraled out.

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Laying the Foundation Was Born…

That’s when I reached out to to Robin to grab coffee with me in NYC, I proposed the idea of an online “school” to teach aspiring designers everything they needed to know about building the jewelry business of their dreams. But most importantly to make it fun in the process.

So independent jewelry designers could skip past all the mistakes and quickly grow into a profitable jewelry business that fits their creative vision.

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Robin was instantly interested and we both knew we wanted to create something that was way more affordable than the $1500 a month I paid a private consultant for two years.

We created Laying the Foundation

for designers like you who don’t want to feel trapped by having to run the business while not getting the sales results you deserve.

Instead, we will show you how to come from a place of service and make sales naturally using what we call the Sharing Economy method.

We show you how to implement "The Desired Brand Effect" into your business so your clients become your raving fans, telling your story and practically selling your jewelry for you.

So that you have more time to spend with the people that matter most to you, knowing you have the right mentors by your side, and getting back to your zone of genius of designing and being creative.

BY TAKING LAYING THE FOUNDATION, YOU’LL MASTER HOW TO…

  • Make progress every day because you know the exact steps to take to start and grow your business fast.
  • Steadily increase your online sales because you finally know how to get traffic and turn it into customers.
  • Crack the “conversation code” and easily turn a compliment into an order without feeling pushy, salesy or completely blanking on what to say.
  • Have a list of repeat customers and consistent sales each month because you finally attract the right buyers on a regular basis.
  • Feel grounded and super focused because you’re working on generating revenue, not menial tasks.
  • Make our husband proud because you turned that “expensive hobby” into a profitable 5, 6 or 7 figure business without working 12 hours a day.

IT’S TIME TO STOP GUESSING ABOUT WHAT TO DO NEXT AND GET YOUR OWN AMAZING RESULTS

LIKE THESE DESIGNERS...

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Toby Went From Single Digit Sales on Etsy to Quitting Her Day Job

Laying the Foundation is a requirement to set your business (and yourself) up for success! Before Laying the Foundation, I’d only sold 3 or 4 pieces and I was only making a few hundred bucks. Now, I’m am doing so well, that I quit my full-time job to focus 100% on my jewelry business! I love the lifetime access so I can go back and revisit the information anytime I need a refresher. I’d definitely recommend Laying the Foundation if you’re serious about building a jewelry business. I have ZERO regrets investing in the program even though it was a big financial stretch for me at the time.

- Toby Myles, Ride Like a Girl Designs

Nicole Went From Extreme Burnout to Increasing Her Sales 200%!

I’ve been in the jewelry business since high school. After years owning a retail store, then working for another jeweler, I was burned out. I knew I needed a change, so I quit my job and started pursuing my business full time. That’s when I signed up for Laying the Foundation. Before LTF, I was making $2000/month. The year I took the course, I made $35K. The next year, I more than doubled my sales, bringing in $75K. Laying the Foundation is a fantastic resource for solo-designers who want to make sales and live a better life.

- Nicole Gariepy, FantaSea Jewelry

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YOU’LL ALSO RECEIVE ALL THE BIZ TRAINING THAT WAS LIKELY  LEFT OUT IN YOUR BFA OR DESIGN COURSES...

  • All of the essentials of marketing your business both on and offline, the things that your jewelry making training simply didn’t cover.
  • You’ll learn how to make your competition irrelevant as you implement the lessons that show you how to stand out and be seen by your DREAM clients.
  • Leave your fear behind as you gain confidence and charge what you’re worth.
  • Map out a six month marketing strategy and remove doubt about exactly what steps you need to take to ensure you are visible and selling without feeling sleazy.
  • Finally, learn how to grow your social media following in a way that translates into clients without being constantly chained to your laptop.

HERE’S THE FULL BREAKDOWN OF WHAT’S INSIDE

LAYING THE FOUNDATION COURSE CURRICULUM

WEEK 1

BUILDING DESIRE FOR YOUR UNFORGETTABLE JEWELRY BRAND

We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates who become customers for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate vision.

 

  • The Difference Between an Irresistible vs. Ignored Brand
  • Why Your DSP Attracts the Right People to Your Brand
  • How to Build Desire Starting With “Why?”
  • Getting to Know Your Dream Client
  • Creating Desire by Sharing Your Brand Story
  • Turning Your Brand into a Lifelong Emotional Experience
  • Your About Page: The Ultimate Dream Client Attraction Tool
  • 5 Questions to Save Yourself from Your Business
  • Choosing the Right Business Model Part 1 - Direct to Consumer, 3rd Party, and Bespoke
  • Choosing the Right Business Model Part 2 - Wholesale & Private Label
  • Setting & Achieving Goals that Support Your Vision
  • Committing to Yourself & What You Desire
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8
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EACH MODULE INCLUDES

The Complete LTF System
including videos, audios, slides, transcripts, and worksheets

Video Cliff Notes 
instant access to a summary of each video with your next action steps

20+ Trainings, Cheat Sheets & Checklists
to ensure that you’re taking action on what you are learning

Done-for-you Sales, Marketing and PR Scripts
these will save you the headache of figuring it all out the hard way!

100% Online Learning 
(+ mobile friendly) you can learn on the go and review the material anytime you need a refresher

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And to Make Sure You're Supported Every Step of the Way, You'll Also Get A 6-MONTH MEMBERSHIP TO

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FOR EXTRA SUPPORT & LIGHTNING-FAST RESULTS

What if you could skip past the mistakes nearly ALL independent jewelry designers make?

You can. I’ve got your back, darling. Diamond Insiders has everything you need inside to go from barely keeping up to feeling accomplished with daily support and productivity tools.

Your membership gets you:

  • Monthly mentorship from our Flourish & Thrive-certified coaches
  • Specific feedback on what’s next for your business and your brand
  • Access to the training vault & core success pack
  • Monthly accountability circle where you’ll check in with a coach, celebrate your achievements and share what you’re working on
  • Two monthly “office hours” calls to get questions asked
  • Fun contests where you can win private coaching calls with Diamond Insider coaches
  • Immediately feedback inside the private Facebook group, where you can ask us anything (and share your wins so we can celebrate with you!)

All this is INCLUDED when you invest in Laying The Foundation. Fair warning: the majority of our members choose to continue their memberships after their 6 months is up, because the return on investment is THAT good!

PLUS, YOU'LL GET THE FOLLOWING BONUS MODULE:

MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE

How to Attract Instagram Followers that Actually Buy” with Melissa Camilleri (Value $495)

Instagram is one of the best social media platforms to connect with your Dream Clients, get traffic to your website and make sales. Melissa walks us through the basics of attracting Instagram followers and turning them into customers.

How to Batch a Month’s Worth of Content in 1 Day (Value $495)

Content marketing is one of the best ways to connect with buyers online. Social media, blogging for SEO and search engine platforms like Pinterest and Youtube are huge sources of FREE traffic. Yet, creating all the content can feel overwhelming! We’ll walk you through how to batch a month of content into 1 day so content marketing becomes easy (instead of overwhelming).

Grow a Profitable Facebook Group” with Lauren Zavlunov (Value $495)

Facebook is not dead, especially when you’re using Facebook Groups to grow your business. Lauren shows how to create an engaging Facebook group community to build your email list, host trunk shows and make more sales.

5 Ways to Grow Your Organic Website Traffic with Pinterest” with Sam Shaw (Value $495)

Pinterest is a powerful Search Engine, especially for jewelry. Learn why Pinterest is important, the difference between organic vs paid traffic and how to find the RIGHT keywords to turn your pins into website traffic and sales.

LIMITED TIME BONUS (EXPIRES 08/26/19):How to Batch a Month’s Worth of Content in 1 Day (Value $1495)

  • Grow Your List and Explode Your Sales (Value $495)
    Discover fast and simple techniques to consistently grow your email list and build your true fan base. 
  • Your High Converting Website (Value $495)
    We’ll walk you through the website basics and help you optimize your website for more sales and growth.
  • The 5 Best Ways to Increase SEO (And rank higher!) (Value $495)
    Discover how to become the best in your area, attract massive traffic and optimize every piece of content that goes on your site.

Total Bonus Value: $3495

IS AN INCREDIBLE VALUE

The information you receive in Laying the Foundation is the equivalent of consulting with either Robin or Tracy for 6 months. But that’s not all. You also get indispensable insight delivered directly from our hand-picked bonus speakers.

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Here’s everything you get when you join
Laying The Foundation today

The Complete Laying The Foundation Core Program ($13,980 value) 

  • Video Cliff Notes—an easily digestible summary of each lesson (INCLUDED!)
  • 20+ Exercises, Cheat Sheets & Checklists (INCLUDED!)
  • Done-for-you Sales, Marketing and PR Scripts (INCLUDED!)
  • BONUS MODULE: Mastering Social Media & Your Online Presence ($1980 value)
  • BONUS SUPPORT: 6 Months Access to Diamond Insiders Mentorship, Private Facebook Forum, + Office Hours and Member super shares ($495+ value)
  • LIMITED TIME BONUS (expires 08/26/19):  How to Make Your Website Your #1 Sales Tool Bundle ($1495 value)

All this in a private “classroom” environment with built-in accountability to make sure you do the work.

When you add it all up, that’s a total value of $18,545, making Laying The Foundation a ridiculously low investment when you consider you’d pay more to attend a few trade shows.

SAY YES, TODAY!

MOST FLEXIBLE
Pay Monthly

6 payments of $199
  • THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE)
  • VIDEO CLIFF NOTES (INCLUDED!)
  • 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!)
  • DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!)
  • BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE)
  • BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE)
  • PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY TO MAKE SURE YOU DO THE WORK
  • TOTAL VALUE: $16,455
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BEST VALUE
Pay in Full

Single payment of $995
  • THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE)
  • VIDEO CLIFF NOTES (INCLUDED!)
  • 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!)
  • DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!)
  • BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE)
  • BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE)
  • PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY
  • TOTAL VALUE: $16,455
  • + SAVE $205

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OUR NO OBLIGATION, LOVE IT OR LEAVE IT GUARANTEE.

As always, we want you to be COMPLETELY SATISFIED with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee. Try it out for three weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money. *Must ask for refund within three weeks of course beginning.

WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…

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Andrea Went From a ZERO Profits to Selling Out Collections

Before joining Laying the Foundation, my business was directionless, expensive and not turning a profit. I was referred to Flourish & Thrive Academy by a friend in my stone setting class. Even though my sales were slow, I was determined to invest in the program. After taking LTF and applying what I’ve learned, I launched my e-commerce website and I’m selling out of my collections every season. During the course, I learned about private label design and I recently launched and landed 6 stockists before my formal outreach campaign.

Laying the Foundation is a great  fit for any designer ready to get serious about turning their hobby into a real business or taking their existing business to the next level.

- Andrea Li, Andrea Li Designs

Ana Maria Went From Broadway Star to Jewelry Business Success

Before Laying the Foundation I had, what I felt, was a pretty successful business. I was a Broadway actress and jewelry making was my backstage hobby. My husband got an amazing job opportunity in Baton Rouge, so I quit Broadway and went full-time in my jewelry biz.

Laying the Foundation was a game changer for me. I honestly didn’t think I’d be able to replace my Broadway salary, but within 6 months of taking LTF, I did! I doubled my income JUST from the pricing modules alone! I recommend LTF to all of my jewelry designer friends. It's great for designers who are just starting out, who’ve been making jewelry for a while, and those who’ve reached a plateau. If you’re ready to get to your next level, LTF will help you get there!

- Ana Maria, Jewel Of Havana Handcrafted Jewelry

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I now run a successful jewelry business that consistently makes more than 5 figures monthly.

I started FT&A with a full-time job and a jewelry-making hobby. Fast forward 9 months– after implementing the very helpful and actionable tools Tracy and Robin provided, I was making enough profit to quit my full-time job and move my production from my dining room table to my a professional design/office space. Before Laying the Foundation, I had exactly 32 paying customers. Since taking LTF, I'm over 8,000 paying customers and 34.6K followers on Instagram. I now run a successful jewelry business that consistently makes more than 5 figures monthly and best of all, I get to work doing what I love. I pinch myself every day.

— Melissa Camilleri, Shop Compliment

WARNING: This Program is NOT for Everyone

We only work with ambitious, aspiring designers who are serious about taking their businesses to the next level.

This Program is NOT right for someone who:

  • Already making consistent sales every month whether or not you’re doing shows
  • Only interested in designing jewelry as a hobby
  • Confident you’ve mastered the art of sales and marketing (and get consistent results)
  • Consistently getting the RIGHT kind of media exposure to increase sales
  • Pricing your fully developed collection without any doubts you’re missing something
  • Not open to learning new ways to manage your time & improve your business (and lifestyle)
  • Uninterested in exploding your profits and breaking past your earning plateau
  • Afraid of learning how to put yourself “out there” and going after your DREAM

This Program is ABSOLUTELY for you if:

  • Want a step by step plan for reaching new customers and making sales directly between shows
  • Are tired of people saying your jewelry is a hobby, not a real business
  • Know your biggest challenge is marketing and you have no idea how to begin
  • Are ready to do what it takes to stand out and finally get your brand noticed
  • Struggle with pricing and merchandising your collections so they are in demand
  • Need help managing your time and staying focused to keep the doors of your jewelry business open
  • Have some sales, but they’re not consistent or steady enough to earn a living
  • Don’t want to feel pushy when you’re selling your jewelry, but you need more sales!

Like we said earlier – jewelry designers who structure their business the right way from the beginning feel more confident than those “just winging it.”

Why? Because they know exactly where they’re heading.

So, we have to ask — Where are YOU heading?

… the likelihood is you’re heading nowhere and will continue to be a "struggling jewelry-preneur" indefinitely. Numerous studies have proven that those who fail to take immediate action are unlikely to EVER take action at all.

Translation: They’re left behind.

It’s funny because I know that only a small percentage of the people who have landed on this page will choose to take the next step. The majority of you will wonder if this is the right next step for you.

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If you’re telling yourself things like…

I don’t have the time.
I’m already stretched too thin, maybe later.
Investing in myself is just too expensive right now.

We understand money can be tight when starting out — that’s exactly why we jam-packed this program with as much value as humanly possible for a fair + low price.

If you’re spending hours of your life on Google trying to find a tutorial that makes sense for you... then we want to show you how to get back to what you love — making jewelry!

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You might decide we aren’t the right fit for you, and that’s totally fine. Regardless of whether or not you decide to work with us, we recommend setting aside some of your business earnings to invest in your education as a business owner.  Take it from us, and learn from our mistakes:

That old saying about you being your best investment is the truth.

OR you might realize this is EXACTLY what you’ve been looking for.

Just give yourself a minute to imagine what life would be like if you had a plan and always knew what the next step was towards your vision of success

You could confidently create a plan of action to grow your business. You’d stop feeling scared about sales and marketing and start feeling confident charging what you’re worth.

Imagine...

  • Sitting at dinner hoping your friends and family ask how business is going, because for once you’re excited and confident about the answer
  • Enjoying long overdue vacation, without an ounce of guilt, because your business is practically running itself
  • Paying yourself a salary for all your hard work and actually building up your savings account (instead of your savings account funding your business)  
  • Finally being the In-Demand Designer you aspire to be, getting consistent sales and knowing that your fans will want more

It feels great, right?

Oh, and one more thing…

We offer LIFETIME access so you can keep improving your business as you learn and grow.

Don’t wait… invest in yourself NOW to create and live the life of which you’ve always dreamed.

WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…

Before taking the course I hated sales, now I feel excited to approach wholesalers and they’re saying yes after one visit!

Before taking the course, I had on my vision board "find the perfect sales person," because I hated sales so much and felt this was holding me back more than anything. Robin and Tracy gave me tools, advice, and most importantly the correct context for approaching sales in a way that feels really good and is extremely effective. Since the course, I reached out to three local stores for wholesale opportunities and two of them said yes to my line after one visit to their stores. I now feel excited, rather than dreadful, about introducing my line to potential wholesalers, and realized that *I* am that perfect sales person I was trying to manifest on my vision board.

—Allison Gemmel Laframboise, Prasada Jewelry

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Our buyer was so impressed that they nearly tripled their PO!

F&TA gave me the tools to refine my jewelry collection to be more in line with my dream client, and the courage to approach a multi-store wholesale account at the very top of my dream client list! The buyer loved our line so much that to launch, they hosted three successful in-store events. The buyer was so impressed with our high sell through rate that they approved a PO nearly triple the original proposal. Our inventory sold out in less than a month and they immediately placed a reorder. Thank you Robin & Tracy – what you do everyday for our industry and for us as designers and business owners is truly outstanding!

—Jules Vance, Jules Vance Jewelry

Working with Tracy and Robin has been a profound experience.

Working with Tracy and Robin has been a profound experience. I had a vision of growth but really did not understand what that looked like, as this was my first jewelry business. Through being a part of Flourish & Thrive, I was able to understand the landscape of what a thriving and successful jewelry business is. At the end of Laying the Foundation, I had successfully designed my first Summer collection and laid out an action-oriented plan to execute my first Ecommerce website which launched this past May.

— Jeanne Verger, Jeanne Verger Jewelry

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Ready to fast-track the growth of your jewelry business and finally get the recognition you deserve?

Then join Laying The Foundation today

MOST FLEXIBLE
Pay Monthly

6 payments of $199
  • THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE)
  • VIDEO CLIFF NOTES (INCLUDED!)
  • 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!)
  • DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!)
  • BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE)
  • BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE)
  • PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY TO MAKE SURE YOU DO THE WORK
  • TOTAL VALUE: $16,455
  •  

BEST VALUE
Pay in Full

Single payment of $995
  • THE COMPLETE LTF CORE PROGRAM ($13,980 VALUE)
  • VIDEO CLIFF NOTES (INCLUDED!)
  • 20+ EXERCISES, CHEAT SHEETS & CHECKLISTS (INCLUDED!)
  • DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS (INCLUDED!)
  • BONUS MODULE: MASTERING SOCIAL MEDIA & YOUR ONLINE PRESENCE ($1980 VALUE)
  • BONUS SUPPORT: 6 MONTHS ACCESS TO DIAMOND INSIDERS MENTORSHIP, PRIVATE FACEBOOK FORUM, + OFFICE HOURS AND MEMBER SUPER SHARES ($495+ VALUE)
  • PRIVATE “CLASSROOM” ENVIRONMENT WITH BUILT-IN ACCOUNTABILITY
  • TOTAL VALUE: $16,455
  • + SAVE $205

GOT MORE QUESTIONS?

testi_irina

I went from wide-eyed and clueless to quitting my full-time job to work on my business!

Before LTF, I was a girl with a hobby that I really loved. I went from wide-eyed and clueless to quitting my full-time job to work on my business! My biggest milestones have been: selling from my own website, opening wholesale accounts, creating relationships with industry manufacturers, building a focused social media following, and connecting with celebrities (who are wearing my jewelry)! The course is the reason I have a business today.

— Irina Zhan, IV Jewelry

Tracy & Robin have saved me years in creating a successful jewelry business and the continued lifetime support is invaluable!

Tracy & Robin, you exude an infectious, uplifting aura that is encouraging and motivating. When I am not enough, I can turn to the Flourish & Thrive community to help me push through whatever is causing me to stumble. Whether through the private Facebook community, or reviewing a lesson I have already completed, I can find clarity in areas that are not my strengths and left to myself would leave my head spinning. Could I accomplish creating a successful jewelry design business on my own? Eventually, I might... but it would take many, many years and I think my sanity would be fleeting. I truly appreciate the invaluable, continued lifetime support Flourish & Thrive Academy offers.

— Jennifer Lawlor, River Glass Creations

testi_jennifer
testi_sienna

F&TA has breathed life into an industry I’ve been in for over 15 years!

The results from taking LTF have been amazing. My sales increased by 50% in my first year and my mindset changed so much that I was able to move into a new studio space and hire help. I feel confident in designing my first ‘real’ collections and excited to approach wholesale prospects now that I am armed with the right pricing and tools. I feel (and act like) a new person – F&TA has breathed life into an industry I’ve been in for over 15 years! It feels new and exciting again – Thank You both SO much!.

— Sienna Kittelman, Zoe And Piper

WATCH MORE FROM OUR SUCCESSFUL STUDENTS…

Here’s to thriving in every part of your life!

xoTracyRobin
robin-and-tracy

P.S. Are you ready to learn the step-by-step process of building a profitable jewelry design business that supports your dream lifestyle?

 

P.P.S. We want you to join us in this program so you can:

  • Learn how to leverage sales secrets from industry experts
  • Learn how to structure your business so you’re attracting customers for life
  • Enjoy lifetime, unlimited access to all the course materials

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