Are You Ready For Consistent, Predictable Jewelry Sales? Introducing...

laying-the-foundation

We'll Show You How to Become a Magnet for Your Dream Clients With Our Desired Brand Effect Methodology.

Get Started Today and Tap Into Our Team of Jewelry-Industry Experts

Ready For Consistent, Predictable Jewelry Sales? Introducing...

laying-the-foundation

We'll Show You How to Become a Magnet for Your Dream Clients With Our Desired Brand Effect Methodology.

Join Today To Tap Into Our Team of Jewelry-Industry Experts

LTF - AS Seen In 2022-01-01
Get Lassoed

"I am proud to say that I more than doubled my sales last year, all while balancing becoming a new mom and working only a few days a week. Although most of my sales come from my brick-and-mortar location, I also experienced a 35% increase in online sales.

Joining FTA last year was a game-changer for me. I was struggling with having too much to do and very little time to work. I wasn't sure what to focus on, and everything seemed like a top priority. FTA helped me prioritize and focus on what really mattered, and I am grateful for that."

- Paige Barbee

Hi! My name is
Tracy Matthews

I teach jewelry business owners like you to grow wildly successful jewelry brands. For 10 years, I’ve helped over 8500+ independent jewelry makers and designers go from inconsistent sales and barely making a profit...to consistently reaching their sales goals and building sustainable, profitable jewelry businesses.

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In this program, I take the guesswork out of growing your jewelry business to meet your specific goals.

The reason it works is my proven framework that helps identify where you need to focus called – The DESIRED BRAND EFFECT. The result? A business with a marketing and sales system that leaves you feeling more confident, clear, and wealthy because you’re focused on the parts of your business that matter.

When your jewelry business is built without a strong brand foundation, you’ll experience slow sales, price resistance, low social media engagement, and little to no traffic on your website. It’s a LOT!

So if you’re thinking that…

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Growing a jewelry business feels so overwhelming.
Maybe I’m not cut out for this?

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How do I turn compliments into sales and reach customers outside of my current friends and family network?

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How do I find the time to grow my dream business, be there for my kids, and work my job (because I can’t quit just yet)?

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The jewelry market is so saturated! Will I ever be able to make a real living with all of the competition?

I’ve teamed up with the country’s best, most established experts to put together my one-of-a-kind flagship course…

Laying the Foundation

My proven, step by step system to turn your “passion project” into a 6+ figure jewelry business in just 15-30 minutes per day

In this 12 week online program, my team and I will help you build desire and demand for your jewelry brand by attracting the right exposure and – most importantly – lots and lots of buyers.

This is your literal blueprint to build your dream business that generates 5- or 6-figures in revenue per year – regardless of if you work full- or part-time.

With 12 modules that are unlocked each week and individual support, just follow the process and implement each step as we tell you to.

Laying the Foundation is for YOU if you’ve felt frustrated, overwhelmed or lost trying to grow your jewelry business.

If you’re ready to…

HAVE PREDICTABLE SALES & INCOME FROM YOUR JEWELRY BUSINESS.

Make an actual living selling your jewelry (and have money in the savings, take your kids on vacation, and live a financially secure lifestyle).

GROW YOUR PROFIT MARGINS WITH STRATEGIES THAT SCALE.

Price your products properly, attract high paying customers, build a systematized business that is functioning efficiently, and invest your resources for growth.

BUILD SALES CONFIDENCE AND SELL OUT OF COLLECTIONS WHEN YOU LAUNCH THEM.

No more wondering how to turn compliments into sales. We’ll show you how to build a waitlist of buyers, get them to your collection launch, and attract more repeat buyers– every season.

BUILD A MULTIPLE REVENUE STREAM BUSINESS – ONLINE AND OFF.

Create a business that’s easy to manage, sustainable, and recession | life-proof – one that thrives online, in person, and/or wholesale – if that’s what you want.

FOLLOW A MARKETING STRATEGY THAT ACTUALLY WORKS.

With a proven, step-by-step system that supports your individual business goals (if your marketing isn’t getting you sales, it’s not working).

SAVE MONTHS OF PRECIOUS TIME AND SPEED UP RESULTS.

No more googling or taking notes during a masterclass that you never take action on. We’ve tested all of the strategies inside this program for you so that you can just implement what we know works.

PROVE TO YOUR HUSBAND AND FAMILY THAT YOUR BUSINESS IS NOT A SILLY HOBBY.

because you are actually contributing to the family finances in a real way.

By the end of this program you will have....

01

SET UP A ROCK-SOLID BUSINESS FOUNDATION TO BUILD YOUR DREAM BUSINESS ON

You’ll determine or solidify the best business model for you, identify key revenue streams, and get your business financially and legally set up.

02

CREATED A BRAND THAT ATTRACTS YOUR DREAM CUSTOMERS

We’ll help you merchandise and price your products for profit. And we’ll help you develop a brand story that sets you apart. You’ll also have developed beautiful brand assets and a website that converts visitors into buyers.

03

DEVELOPED A MARKETING STRATEGY THAT SUPPORTS YOUR INDIVIDUAL GOALS

Marketing is the fuel that feeds the sales engine in your business. We’ll help you create a marketing plan and get ahead of social media posts so you’re clear on what needs to happen next for you to generate consistent sales.

04

GROWN A SOLID REPEATABLE SALES SYSTEM THAT KEEPS YOUR BUSINESS GROWING

We'll show you how to become your best salesperson and brand advocate… You’ll discover how to set up sales funnels, develop a consistent outreach strategy, and make sales every day – with our proven processes and tools.

Are you ready to turn your jewelry business dreams into your daily reality?

If so, join me and thousands of other independent jewelry designers and makers by implementing the Desired Brand Effect™ in your business.

It’s time to break free of the feast-or-famine cycle, attract consistent exposure and sales, and finally hit 6-figures (and beyond).

Introducing...

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The program includes a library of over 80 training videos that can help you:

  • Develop a success mindset that supports your BIG goals
  • Identify the best business model for you
  • Get 100% clarity on who your dream client is
  • Develop your signature style and create collections that easily sell
  • Use our signature Desired Brand Effect™ to attract your dream client
  • Hone in on the perfect brand story and brand voice for your business
  • Create a website and messaging that gets people excited to buy
  • Package and price your products so that they fly off the virtual shelves
  • Build a business that fits your dream lifestyle
  • And so much more!

WHAT IS IT?

Laying the Foundation (aka LTF) is our signature 12 Week virtual program that’s designed to help you build desire and demand for your jewelry brand by attracting the right exposure and clients.

WHO’S IT FOR?

LTF is for independent jewelry designers and makers who desire to have a business that generates 5- or 6-figures in revenue per year… regardless of if you work it full-time or part-time.

WHERE DOES IT HAPPEN?

Laying the Foundation is delivered 100% online in a virtual classroom.

HOW DOES IT WORK?

Each Module is delivered to you on a weekly basis. We deliver the course materials via video, audio, worksheets, tools, templates, checklists, cheat sheets, and a private Facebook community. You can implement the action items on your own time and we’ve built in implementation weeks to support you in taking action while you move through the program - because this is what will get you results. How quickly you start getting results depends on how quickly you implement the action items.

WHEN DOES IT START
AND END?

You will have immediate access to the program, so you can get started as soon as you enroll. You have lifetime access and can complete the modules on your own time and at your own pace.

WHAT KIND OF SUPPORT IS OFFERED?

When you enroll, you’ll be invited to join our private Diamond Insiders Facebook Community where you can ask questions from our Coaches and join monthly live trainings. It’s a supportive, and tight-knit community, and our DI coaches are actively answering questions and offering support so we encourage you to join and engage.

WHY DOES IT EXIST?

We created Laying the Foundation because there’s a lot of confusion and misinformation out there about how to grow your sales in a profitable and consistent way. Most creative types are (if we’re being honest) totally clueless about where to start. This program exists so that more creatives can make a living doing what they love and putting more beauty out into the world. And so designers like you don’t have to feel trapped running a business that isn’t bringing in the kind of sales they want.

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Here’s the Week-by-Week Breakdown

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Welcome Module

You’ll kick off Laying the Foundation with THE most important part of your jewelry business:

Becoming your BEST business self. 

During this welcome module, we’ll help you master your mindset and set a strong foundation because your business is set up the right way. We invite you to come back to the mindset tools in this module over and over again.

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Module 1

In this first module, you’ll discover the foundations of growing a successful business with the Desired Brand Effect®. 

You’ll cast a detailed vision of success, explore the various business models at your fingertips, and level up your productivity and time management skills. 

Growing a business takes the right combination of focus on the right activities – and we’re getting you on track.

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Module 2

Here, we’ll identify what sets you apart from all the other jewelry makers and what makes your brand desirable. 

We’ll set the stage for you to develop your Desired Sharing Proposition, understand what makes you different from your competitors, and go into a fun exercise to clarify the reasons you’re building a passion business.

You’ll learn how to use this information to create authentic messaging that sells.

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Module 3

Ready to draw in and attract more repeat buyers? It all starts with your Dream Client.

We’ll help you understand what motivates your Dream Clients to buy (from you). 

The clarity you gain here affects everything else you do in this program to create the product, messaging, and marketing that sells to the right people at the right price.

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Module 4

People buy from people and your story is one of the key differentiators that allow you to build a stand out brand. 

At the end of this module, you’ll have solidified your brand story and created a brand guide that’s uniquely you and which you and your future team can reference. 

You’ll also have an epic and truly unique “About Me”-Page for your website.

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Module 5

Explore the creative parts of being a jewelry business owner (or maker) by clarifying what “creatively” sets you apart.

You’ll learn how to design, develop, and merchandise collections that fly off the shelves because you have a strong signature style. 

We’ll also study examples of other jewelry brands that are doing well to provide an example to mirror in your own successful business.

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Module 6

Pricing the wrong way and having the wrong amount of inventory on hand can destroy a business…

The right balance of profitable pricing and inventory management will help you grow for the long haul.

That’s why we’ll walk you through how to price for profit and carry the perfect amount of inventory for your business model and volume.

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Module 7

Perfect your brand assets to deliver an unforgettable customer experience

Module 7 is all about your marketing “assets” including displays, packaging, catalogs, lookbooks, linesheets and photography.  

These visual assets will wow your customers, keep them scrolling your Instagram feed, and keep them coming back because you’re delivering an incredible unboxing experience.

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Module 8

Discover how to create a website that sells your beautiful collections 24/7.

We’ll cover every step, including choosing the right website platform (hint: it’s NOT Etsy), designing and creating your beautiful website, and getting people to and buy from your website.

We’ll also talk about creating desire online (say goodbye to attending shows or trying to sell your jewelry to friends and family)

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Module 9

Delivering a great brand experience starts before the sale starts and long after the sale is over. 

You’ll discover how to provide amazing customer services through the entire buying process.

This way, they continue to like and trust you – and of course, they’ll be happy to buy from you. Get ready to increase your repeat and return customer rate with this best in show systems and templates.

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Module 10

Sales confidence is one of the MOST reported outcomes from Laying the Foundation Grads (and sales confidence leads to sales growth).

During this relationship building module, we’ll teach you the ins and outs of building lasting relationships with direct, third-party, and wholesale customers so they feel taken care of and want to work with you for a long time.

We’ll also give you our sales systems and strategies so you can spend more time on the things that matter.

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Module 11

Marketing is the fuel that feeds the sales engine and an integral part of a successful jewelry brand. 

During this pivotal module, we’ll walk you through time saving AI strategies to speed up your marketing. Plus, you’ll learn about building your list, email marketing, and how to use content to connect with your Dream Customers…

Turning strangers into buyers almost overnight.

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Module 12

You’ll discover how to use social media, social search, and public relations to expand your reach, grow your business, and attract more buyers.

We’ll also show you how to get and leverage customer feedback and reviews to build trust, build your audience –  and generate sales.

PRAISE FROM OUR STUDENTS

"Laying the Foundation gave me direction on how to grow my following and how to speak to that following."

Kristine Jenson

"Just about everything I've learned in my business has been structured around Laying the Foundation and I wouldn't be where I am with my business today without the program."

STEPHANIE HOWELL

And this is all thanks to my proprietary
Desired Brand Effect™

This framework is at the core of all our programs, and here’s why...

In today’s saturated jewelry market, it’s the jewelry brands that “stand out” by building desire and demand for their jewelry that do well.

They connect with their audience on an emotional level and understand the REAL reasons their DREAM clients buy jewelry from them.

Because they have a brand story and a brand journey that puts their customers first, they easily attract and collect true fans who buy from them every season.

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When they get their branding right, marketing almost takes care of itself. Selling becomes fun. And dream customers flock to their brand.

We teach you the Sharing Economy Method, which is about getting sales in a way that’s fun and natural (instead of sleazy and forced).

And once you delve into how the Desired Brand Effect™ Methodology works, you’ll find yourself back in the driver’s seat of your business, instead of letting fear or “the economy” run the show.

Are YOU ready to do the same for your business?

Rickson

I've run a 6 figure business for 17 years without investing in my own training aside from my formal BA and MA in jewelry design, so when I tried to scale my business I backslid hard, suffered massive burnout and LTF was a guiding light in my darkest business moment!

- Rickson Sharkey

Imagine a Future Where Everything You Do In Your Business Moves You Closer to Creating Financial Security, Time-Freedom, and Real Purpose.

(yep, even that dream of starting a family, quitting your soul-sucking day job, or being an example to your kids of what’s possible).

Hi! My name is Tracy Matthews

I’M THE CO-FOUNDER OF
FLOURISH + THRIVE.

Do you feel like you’re alone on an emotional and financial roller coaster? You’re not alone!

Here’s a bit about my own journey...

I was completely overwhelmed and stressed out most of the time because I literally had ZERO clue about running a business (and I was too proud to ask for help). I would work myself to exhaustion… and still didn’t have much to show for it.

I felt emotionally unsupported. In fact, one day I came home and my (now ex) husband told me “you have to get a real job”. But there was no way in HELL I was going back to my soul-sucking retail job.

I was so afraid of rejection that I avoided active selling like most people avoid Times Square on a hot summer day (so hot, smelly, and so many people).

I didn’t understand what a profit and loss statement was or a balance sheet was and was too proud to ask someone to teach me…so I just ignored my finances.

I’d sell a $100 necklace for $70 just so I could make a sale. The result was painful cash flow issues and my visa bill kept growing… both of which limited how fast I could grow.

Despite it all, I knew I had what it took and I was passionate AF about making jewelry. That kept a fire under my bootay to keep on trucking even though I didn’t have the answers...and it was HARD.

I had many sleepless, tear-filled nights, fighting to make things work. I eventually did, but not without paying a heavy emotional cost.

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My first business was built like a house of cards. It wasn’t set up to handle any kind of financial setbacks, let alone survive major changes in the economy.

When the Great Recession (or “GFC”) hit in 2008, my business went from earning close to $1 million in net sales the previous year to being COMPLETELY wiped out… all in the space of a single month.

That led to me having to make one of the most difficult decisions of my life: to either fight for what I’d fought so hard to build OR close the doors on my business. After a lot of thought (and tears), I chose the latter and was forced to file for bankruptcy.

The massive emotional devastation and financial stress caused some serious health problems. I lost 25 pounds, I picked up the habit of smoking a pack of Marbarlo Lights a day (and I never smoked!) and my hair started falling out in chunks! On top of that, I developed a series of stress-induced conditions, including a thyroid issue. 😭

DON’T GET ME WRONG, IT HASN’T BEEN ALL BAD. IN FACT, ALL OF THE UPS AND DOWNS I’VE BEEN THROUGH HAVE TAUGHT ME HOW TO BE A BADASS.

Despite all of the self-doubt, setbacks, and downright failures, I’ve had some pretty AWESOME successes...

  • I’ve sold over $8 million dollars worth of jewelry during the course of my career.
  • My collections have been sold in over 350 of the best specialty and retail stores around the world, including Anthropologie, Sundance Catalog, Bloomingdales, and Harvey Nichols.
  • Celebrities like Charlize Theron, Jessica Alba, Orlando Bloom, and Michelle Williams have all been spotted buying and wearing my jewelry.
  • Revlon recently commissioned me to design a 20th anniversary gift for Halle Berry.
  • I landed a segment on QVC where I reached a mass audience and sold my jewelry live on TV (twice).
  • When I built my second jewelry business, I applied the lessons I learned from the first time around and created the Desired Brand Effect™. Now, I have a low-maintenance, very part-time business that brings in multiple 6-figures in profit (not just revenue)... with just me behind the wheel.
  • Nearly 48 media outlets, TV shows, movies, and magazines have repeatedly featured my jewelry and story over the years, including InStyle, Lucky, The Today Show, and Entrepreneur.
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IT’S TIME TO STOP TRYING TO FIGURE OUT WHAT TO POST ON INSTAGRAM AND GET YOUR OWN AMAZING RESULTS

Like these designers...

Blythe MacDonald

Blythe doubled her average order value and increased her IG following by over 40%.

"Since joining LTF in February of this year, I have been able to streamline my vision for my business, Monarch and Magpie Designs. The results are in the numbers: by mid-July, I had surpassed my TOTAL sales from the previous year! My average order value has nearly doubled this summer (without raising my prices!) And my IG followers have increased by over 40%."

- Blythe McDonald, Monarch and Magpie Designs

Emy Oikawa

"My most significant achievements since joining Flourish and Thrive Academy (FTA) are that I have experienced faster progress in my business in less than a year than I achieved in six years without any direction, guidance, or community support.

Previously, I was starting everything from scratch and trying to figure it all out on my own. However, now I have accountability partners, access to all the essential information, and worksheets to implement strategies that help me grow my business and personal life more efficiently and rapidly. I am now more intentional in how I set up my stall at markets."

- Emy Oikawa, Eclo Art

Get Lassoed

"I’ve gotten a huge bump up in my followers on IG and tons of engagement and positive feedback on IG and FB.

Having the 1:1 coaching has helped me so much with my pricing, developing and streamlining my collections. Toby helped me develop copy to really figure out what’s unique about me so I can stand out in a sea of jewelry designers”

- Rachel Berger, Clover B Jewelry

LISTEN TO MORE STORIES OF SUCCESS FROM OUR GRADUATES

"Since taking Laying the Foundation I've had a 440% increase in sales and I was able to quit my side gig."

SUSAN COLLICK
Daisy Chains Jewelry

"I signed up for the course mainly to get sales information and really improve my business and take it to the next level. But what I walked away with was so much more! I was finally able to speak to the person who was intended to get my products and it just made everything so much easier.”

Carolyn Hasset
By Carolyn Dunne

WE WANT YOUR SUCCESS TO BE INEVITABLE.
THAT’S WHY THIS PROGRAM INCLUDES:

The Complete LTF System
including videos, audios, slides, transcripts, and worksheets

Video Cliff Notes
instant access to a summary of each video with your next action steps

80+ Trainings, Cheat Sheets,
and Checklists

to ensure that you’re taking action on what you’re learning

Done-for-you Sales, Marketing
and PR Scripts

these will save you the headache of figuring it all out the hard way!

100% Mobile-Friendly Online Access
so you can learn on the go and review the material anytime you need a refresher

Exclusive Gift #1

you’ll be supported every step of the way with 3-MONTHS of access to our mentorship community

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(Value: $595/yr)

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The Diamond Insiders is a private mentorship community for Laying the Foundation students and alumni designed to give you additional support as you’re working the program. We offer lots of support including group coaching, accountability, implementation support, and feedback on your business.

You’ll have access to:

  • Mentorship from our Flourish & Thrive “Desired Brand” Coaches
  • Weekly coaching calls and office hours to get your most pressing questions answered.
  • Accountability as you implement the action steps (so you get fast results)
  • Helpful feedback on your business in our private Diamond Insiders community.
  • This group is so powerful that most of our students continue as members beyond the one year (at a special monthly rate offered to LTF members).

DIAMOND INSIDERS MEMBERSHIP is usually $595/yr

Exclusive Gift #2

REPLACE YOUR FRUSTRATION
WITH THE INFRASTRUCTURE TO SCALE

BONUS: SYSTEMS TO SCALE 101 (Value: $595)

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Most creatives are a mess when it comes to systematizing their businesses. Even if they know they need systems to streamline their results, they make excuses about why they don’t do it and avoid creating them. Systems to Scale 101 is a high-impact, simple to implement graduation bonus that will help you shortcut the stress of documenting your systems (aka your way of doing things) and help you scale your efforts.

You’ll have access to:

  • Flourish & Thrive Systems Organizer 
  • Simple Systems Creation for Creatives
  • The 9 Systems You Need to Scale 

You’ll be so excited to remove the guesswork and finally be in a place to be 100% more creative and productive. Plus, you’ll be set up to hire a Virtual Assistant or team member if and when the time is right.

Valued at $595

Exclusive Gift #3

BONUS: Step-by-Step Set Up Your Shopify Store Training
(Value: $3,000)

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Having a beautifully designed website is no longer a 'nice-to-have" it's a "must-have" brand asset to build legitimacy, trust, and sales.

It's not just enough to have any old website, we always recommend Shopify since it's built for e-commerce.

If you aren't in a position to hire a professional graphic designer, you're in luck because we'll walk you step-by-step on how to build a beautiful Shopify store on a budget.

Valued at $3000

Laying The Foundation ROCKS. It’s a GAME CHANGER.

But don’t take just my word for it. Here are what more of our LTF students have to say about their experience in the program...

Meet Allison and Ana.

Allison Used To HATE Sales—Now Wholesalers Are Saying "Yes" After One Visit

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Since the course, I reached out to three local stores for wholesale opportunities and two of them said yes to my line after one visit to their stores. I now feel excited, and realized that "I" am that perfect salesperson I was trying to manifest on my vision board.

- Allison Gemmel LaFramboise, Prasada Jewelry

Ana 10x-ed her sales and completely stopped doing trade shows

Ana

A bout with breast cancer forced me to cancel a majority of my shows last year. I honestly didn’t think I’d be able to replace my Broadway salary. But within 6 months of taking LTF, I doubled my income JUST from the pricing modules alone!

- Ana Maria Andricain, Jewel Of Havana

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IS AN INCREDIBLE VALUE

We know your time is valuable so we want to help you speed up your results, save time with our time saving tools, and help you grow as quickly as possible. The information you receive in this program is the equivalent of hiring a consultant like me for 12-18 months. We know that most people don’t have $24 to $30K to drop on consulting.

Here’s everything you get
when you join

Laying The Foundation today

(Valued at $20,000)

  • Lifetime Access to the Complete 12-Week Laying the Foundation System 
  • Video Cliff Notes
  • 20+ Exercises, Cheat Sheets and Checklists
  • Done-For-You Sales, Marketing and PR Scripts
  • Private Classroom Environment
  • 100% Virtual Learning via Mobile and Desktop
  • Bonus Module - Systems to Scale 101 Templates, Organizer, and Training ($595 Value)
  • Bonus Mentoring + Support via 4-Months Complimentary Access to Private Diamond Insiders Mentorship Community. ($195 Value)
  • Weekly Coaching + Monthly Office Hours - Get feedback on your business questions from  Desired Brand Coaches and Mentors.

SPECIAL PAY IN FULL BONUS:

If you say "YES!" today and pay in full,
we'll throw in this amazing bonus!

Exclusive Gift for Paying in Full: My “Emails That Sell On Auto-Pilot” System (Value: $3,000)

Ever wonder how some makers and product brands are able to scale their sales so quickly. It starts with their “owned” marketing and sales funnel strategy. This is your step by step blueprint to turn your High Converting Website into a sales machine using email marketing and simple sales funnel strategies that sell on autopilot.

When you pay in full you’ll get access to high converting sales funnel training, swipe email subject lines, and a curation of examples from different types of brands across the board. 

  • Email Sales Funnels That Convert
  • 600+ Done For You Email Subject Lines
  • Email Marketing Swipe Copy
  • 100+ Examples of Emails that Sell 

Borrow the high converting sales strategies of jewelry and product brands with massive budgets and get your sales scaling quickly.

VALUE $3000

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TEST DRIVE “LAYING THE FOUNDATION” 21 DAYS RISK-Free

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OUR LOVE IT OR LEAVE IT GUARANTEE.

We want you to be COMPLETELY SATISFIED with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee. Try it out for 21 days! If you are not satisfied with your results, simply show us your work and we’ll refund your money. *Must ask for a refund within 21 days of enrolling in the course.

Option A: Standard Program With Group Coaching

BEST VALUE
One-Time Payment
 

$2495 INCLUDES $3000 IN EXTRA BONUSES TO GROW YOUR ONLINE SALES

MOST FLEXIBLE
8-PAYMENTS OF
 

$361/month FOR US BASED AND INTERNATIONAL CUSTOMERS WHO WANT TO PAY OVER TIME

0% FINANCING OPTION UNITED STATES + CANADA ONLY**
STARTING AS LOW AS
 

$210/month UP TO 12-MONTHLY PAYMENTS WITH 0% FINANCING UPON APPROVAL VIA OUR PARTNERS AT ELECTIVE

WANT ADDITIONAL 1:1 SUPPORT AND ACCOUNTABILITY?

⭐️ UPGRADE TO VIP ⭐️

Option B: LAYING THE FOUNDATION + VIP 1:1 COACHING

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The VIP Option Includes the Complete Laying the Foundation System PLUS 3-months of Mentorship and 6 one-on-one coaching and feedback calls for additional accountability, to help you implement quickly, and get your questions answered in real time.

Here’s what’s included:

  • The Complete LTF Program + All Program Bonuses
  • 4 Months of Individual Accountability + Support With a Dedicated Mentor
  • Module-aligned Feedback Sessions
  • Support to move through your content faster

One-on-One Coaching Calls

  • Private 1:1 Kickoff + Money Mindset Call
  • Private 1:1 Dream Client Review
  • Private 1:1 Brand Story and About Page Review
  • Private 1:1 Collection + Pricing Review
  • Private 1:1 Website Conversion Audit
  • Private 1:1 Marketing Calendar Planning Session

Additional Bonuses:

  • Bonus: Emails on Autopilot System
  • Bonus: Fast Cash Strategies System

Your Investment: $5995

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Questions About Laying the Foundation?

Live Chat

Click the blue Chat icon on the bottom right of your screen to send us a message!

PHONE

+1 (347) 746-5695

Still unsure if LTF is for you?

Book a “no-pressure” call with our team to discuss

your needs, goals, and current situation to see if

the program is right for you.

Kayla

Kayla Ray

Antoinette

Antoinette Kennard

Jessica Benningfield

Jessica Benningfield

WHAT OUR SUCCESSFUL STUDENTS ARE SAYING…

Sabrina Nussbaumer

"Taking LTF allowed me to gain the proper foundation a business needs to actually grow and function.

Some of the wins I’ve experienced include, picking up wholesalers, consignment sales, social media features, podcast features, and even a local magazine article.

Tracy taught me that when you put in the work and show up in your business momentum is fully accomplishable.

Laying The Foundation will teach you how to take responsibility and ownership throughout all your business involvements. I look forward to seeing my business continue to grow!"

- Sabrina Nussbaumer OF SNJD Boutique

Sydney Kay

"I've already doubled my sales since last year, and the knowledge I'm learning on how to retain customers is gold. With summer markets starting to wind down, I am REALLY glad I signed up for Laying the Foundation.”

- SYDNEY KAY OF SYDNEY KAY JEWELRY

LISTEN TO MORE STORIES OF SUCCESS FROM OUR GRADUATES

"LTF actually was one of the best things I have done, because if it wasn't for Tracy, Robin, and all the great coaches they have and the tools they have, I wouldn't be here today."

Maruja Leanos

[Laying the Foundation] helped me change my mindset about my own work, my work ethic, and showed me how to have a successful business instead of an expensive hobby."

Lori Greenberg
Quirky and Odd

"Early on, I realized that your artistry or your unique skillset is not enough to set you apart in a marketplace that is so competitive. I have been revisiting this program time over time again in order to course correct and go to where it is that I want to go."

Vicky Garmiri
Tracy 3

Who I Created “Laying the Foundation” For

This program has worked successfully for high volume designers, OOAK/handmade designers, luxury designers, “parent-preneurs”, and designers with full-time jobs. It’s worked for designers who are new to business, and industry veterans who have needed to refresh their business skills in today’s economy.

 

It’s perfectly suited for brands that are serious about growing a profitable business, willing to roll up their sleeves and do the work, and who realize that there is no “easy button” you can push to magically make a successful business materialize.

 

The program is perfectly-paced to help you speed up your results and take time to work ON your business instead of just IN your business. 

 

At the end, you’ll be in control of your business and feel a huge sense of accomplishment knowing that you’re on the right track for financial security and stability as an artist. You’ll know exactly how to consistently get new and repeat buyers for your jewelry brand.

 

This program is perfect for people who...

  • Want to launch and grow a real business that makes consistent sales and earns a profit.
  • Are feeling completely overwhelmed, unfocused, and often ask themselves “where do I start” or “what makes sense to do next."
  • Haven’t cracked the code to earning consistent sales of 4 to 5 figures in monthly revenue (and 6 figures annually) yet are ambitious enough to make it happen.
  • Value their time (and themselves) enough to know that investing and implementing a proven system (instead of spinning their wheels) will help them reach their goals more quickly.
  • Want to regain confidence and clarity by taking the right actions.
  • Are coachable and love learning and implementing strategies that speed up their results.
  • Take responsibility for their success, crave accountability, and want a kick in the pants to move in the right direction.
  • Are at a crossroads and have to make their business work with a solid plan so they can easily reach their goals.

This program is not for people who...

  • Are only interested in having a jewelry hobby and have no plan of selling their designs.
  • Have mastered the business and have a crystal clear direction of where they are going and the confidence to do it alone.
  • Aren’t open to learning new ways to work and say things like: “that won’t work for me” or “I already know that”
  • Aren’t willing to invest in their business and prefer spending their time doing research, Googling or doing the same things over and over while getting the same lackluster results.
  • Are consistently making 5 or 6 figures in sales every month and experiencing profit growth every year.
  • Don’t take full responsibility for their results and blame others when things don’t go their way.

Investing in Your Business Might Feel Scary...I Get It...

Check out this story from Alyssa who was also scared to invest. She's made her investment back many times over.

If You Feel or Even KNOW Laying The Foundation Is What Your Business Needs Right Now, But Something Is Stopping You, Consider This...

From time to time, all of us (including me) need a little kick-in-the-pants so we can realize that our fears are imaginary, but the future we desire doesn’t have to be. All we have to do is take NEW actions and follow a proven path.

There are two primary fears that can stop you from doing what you know you need to do.

The first fear is the fear that the program won’t work. That fear comes from the natural skepticism we have that prevents people from taking advantage of us. 

If this was a new program with no success stories, it would be a valid fear.  However, LTF has been around since 2012 because IT WORKS, and we’ve had thousands of successful students who see a 35 - 50% increase in their sales after taking it (and those numbers grow year by year beyond that)

So let’s talk about the second fear that can prevent you from investing into the very solution you’ve been searching for

I’m talking about the paralyzing fear that even if the program works, you won’t do the work (or that it won’t work for you). That can either be an irrational fear or a fear based on past experiences. That is exactly why we include 4 MONTHS ACCESS to DIAMOND INSIDERS along with Laying the Foundation and why we focus on developing a success mindset in the introductory module of the program.

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“Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines.

Sail away from the safe harbor. Catch the trade winds in your sails.

Explore. Dream. Discover.”

- MARK TWAIN -

The choice is yours – who do you want to become?

 

Do you want to keep trying to get your jewelry brand off the ground?

Do you want another year to pass where your “passion project” is in the same spot it was last year…

Having to tell yourself as well as friends and family that things will somehow fix themselves? That people will magically discover you one day and flood you with sales?

Or, do you want to take responsibility and control of your jewelry brand?

Following a proven, step-by-step system that has worked for hundreds and hundreds of very successful jewelry brands before you?

If you want to make this year the year your jewelry brand finally takes off, click the button below, select your payment options – and let’s make it happen.

I’m counting on you.

XO, Tracy

WHAT OUR STUDENTS ARE SAYING…

denise kubler

“I have this community behind me that has truly given me more confidence than I’ve ever expected to get. It’s been worth the cost and I made a whole lot more money [this year] than I did last year without doing any shows!”

- Denise Kubler, DK Originals Jewelry

gisela clemens

"After changing my mindset, I learned how to price my jewelry correctly. I was selling too cheap for the quality of my designs. I raised my prices between 30 and 50% and I continue selling without problem.”

- Gisela Clemens, Gisela Clemens Jewelry

The Only Way To Grow is By Stepping Outside of Your Comfort Zone and Doing the Work to Make a Change!

Still got some questions?

I got you, boo!

LTF-mu-1

Laying The Foundation

is your chance to have access to a team of experts by your side as you grow the business of your dreams!

“So if you're thinking about taking this course, there's nothing left to think about. Absolutely. It's going to be the best investment you can make for your business.”
- Carolyn H.

Here's What Some Of Our Grads Have To Say...

Flourish and Thrive has given me the confidence to price my jewelry at the proper cost and it has given me the confidence to sell.

Denise Kubler

I've had a 200% increase in sales

and my social media following is up by at least 75%, it's been incredible. And I've already surpassed my entire last year's sales!"

PEGGY HOUCHIN, Peggy Houchin Jewelry
Tracy img 1
laying-the-foundation

CHEERS TO THRIVING IN YOUR BUSINESS!

xo-Tracy

Copyright © 2024 Flourish & Thrive Academy. All Rights Reserved. Terms & Conditions | Privacy Policy

This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.

While we provide high-quality educational content designed to empower and educate that has helped over 9000 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.

All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.

We make no guarantees regarding the level of success you may experience, and we are not responsible for any of your actions. All information provided is for educational and informational purposes only. Use caution and seek the advice of qualified professionals when attempting any lifestyle change or business or financial endeavor.