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FREE Masterclass: The 5 Common Mistakes Even Talented Jewelry Designers Make — And How to Avoid Them
Get excited because during this FREE masterclass, you’ll learn the fast and simple formula to attract consistent sales, repeat customers and the right exposure for your jewelry brand.
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Wanna know whats inside?
HERE’S THE FULL BREAKDOWN OF WHAT’S INSIDE LAYING THE FOUNDATION COURSE CURRICULUM
WEEK 1
BUILDING AND GROWING YOUR BRAND DESIRE
We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates who become customers for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate business vision.
- Building Desire: The 3 Crucial Questions (and Answers)
- Creating Your Brand’s DSP (Desired Sharing Proposition)
- The Simple Business Road Map to Build Desire and Momentum
- The Right Fit: The Truth About Your Desired Model for Business
- Finding Your Inner Desire – Because YOUR Jewelry IS Worth It!
WEEK 2
CREATING DESIRABLE COLLECTIONS THAT SELL FOR YOUR RIGHT PRICE
Learn to create a collection that fits perfectly into your DREAM clients’ hopes, desires, and expectations. You’ll merchandise cohesive collections, implement the right pricing formulas and create desirable branded assets. Discover the sweet spot between what you most enjoy creating & what your clients most want to buy.
- The Truth About Merchandising to Attract Your Desired DREAM Clients
- Defining Your Signature Style: The Difference Between Struggle and Success
- Cultivating Your Assets Make Your Brand Irresistibly Desirable
- Pricing Strategies for Stellar Sales (2 Part Series)
WEEK 2
THE SHARING ECONOMY: BUILDING MOMENTUM AND EFFORTLESS SALES
This week we’ll talk about everybody’s least favorite topic… sales! But we’ll show you how to approach sales from a place of service to inspire the Sharing Economy. At the end of this module, you’ll feel comfortable and confident about sharing your jewelry in ways that attract brand advocates, increase sales, and move your business toward your goals.
We’ll also host an interactive collection review. You’ll have the opportunity to submit your collection. A select number of collections will be chosen for the review.
- Easy (Not Sleazy) Sales Tactics: Principles of the Sharing Economy
- The Sharing Cycle on Autopilot: Sell While you Sleep
- Your Desired Outcome: Creating Reachable Monetary Goals
- Understanding Revenues vs. Profits for a Business That Thrives
- Interactive Collection Review Discussions and Q&A
WEEK 4
PROMOTING DESIRE: EFFICIENT PR & MARKETING
This week, we’re busting the misconception that you need an expensive PR agency or marketing team to get exposure. Armed with with your fully developed Desired Sharing Proposition, you’ll be able to get the press and exposure your brand deserves with barely any budget. Soon your DREAM audience and brand advocates will be doing all the PR work for you!
- Busting the PR & Marketing Illusion: Accessible Strategies and Tactics to Create a Desired Brand
- Creating a Sustainable Marketing Plan that Builds and Grows a Desirable Brand
- Simple and Effective Methods for Media Placement & Exposure
- Leveraging Social Media to Build Desire in the Sharing Economy
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