What we do:
We are the industry leaders in mentoring jewelry brands to launch, grow and scale successful 6 and 7 figure brands using our Desired Brand Effect Framework. To date, we have supported more than 8500+ designers, makers, and brands through our products, courses, and coaching programs. Our main source of lead generation and revenue is through free masterclass, webinars, and workshops that lead into a sales funnel with traffic coming from organic social media, SEO, and paid advertising.
Location:
The position is remote. We have a small virtual team (currently 10 core team + freelancers) with team members from around the world. The CEO lives in Scottsdale, Arizona. If you live in the area, that’s a bonus. You will be required to be available and to work our business hours 10-6 pm MST. We offer some flexibility for you to work when you’re most productive as long as you are available for meetings and to be online when our team is working.
If you’re someone who:
- Loves all aspects of marketing and all it can do to grow a company quickly.
- Has worked for a business coach or an educator in the online space.
- Knows how to fill a coaching program from lead generation, nurture and sales via webinars and call funnels.
- Has great leadership skills.
- Enjoys working in a fast-paced environment.
- Wants to share what you know and learn what you don’t.
- Doesn’t settle for good, but strives for great.
Then this position is for you!
Your Job Responsibilities:
- Work with the Visionary to develop the launch calendar, oversee funnel mapping, and all launch activities to ensure success.
- Manage the day-to-day marketing efforts that grow the company.
- Coordinate funnel mapping with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows.
- Oversee the content strategy, including email marketing + newsletters, weekly podcast, social media, and development of key assets like books or quizzes to generate leads.
- Track KPIs across all marketing channels to identify areas of opportunity, weakness, etc.
- Support the marketing team to ensure everyone has the training and collaboration from leadership and teammates they need to excel in their performance.
- Map out ideas for marketing promotions, challenges, webinars, content, product launches, and podcasts.
- Liaison and own correspondence with the Ads team.
- Oversee and contribute to social media content, strategy and campaigns.
Core Competencies and Traits:
- Customer Focused: Understanding of how to market to our ideal customers.
- Organized: Superior organizational and time management skills; excellent attention to detail; thrives on hitting deadlines on time or early.
- Strategic: Sees the big picture while being able to get into the details of the project and see it through to completion.
- Creative: Loves trying new things, leaning into trends, and coming up with new ideas while doubling down on the strategies that already work well.
- Great Communicator: Excellent English communication skills (verbal, written, presentation).
- Leader: Handles multiple priorities autonomously in a fast paced working environment while managing other internal and external team members to exceed company goals.
- Team Player | A Player: A-Type personality with a “Can Do” attitude who loves to lead and contribute to projects. “That’s not my job” is not in your vocabulary.
- Direct Experience in content creation/direction, and storytelling through mediums like email, blog, infographics, social media, case studies and videos.
- Data-Driven: Comfortable identifying key metrics, working with and using data to talk about the outcomes of marketing strategies.
More about the role:
The Marketing Manager Role is a full-time position that reports directly to the Chief Of Staff. You’ll be working closely with the Visionary on Marketing Strategy and will be responsible for taking the high-level marketing strategy and turning that into concrete marketing plans that support our annual and quarterly revenue goals. You’ll be responsible for keeping the launches and marketing initiatives on track to meet those goals and will provide leadership and direction when needed.
You’ll be required to meet with the marketing team weekly to lead and run meetings, share the strategy with the team, and execute the plan. We’ll meet in person as a team at least once a quarter for 90-day planning offsites. If you live in the Scottsdale area, you’ll be meeting at least once a month.
This position involves working some evenings and weekends to communicate with overseas team members. Also, because our business uses an online launching business model, a few times per year there will be the need to work additional hours on evenings and weekends preparing for and executing program launches.
We are looking for an Internet marketing expert – someone who has a proficient understanding of how online marketing works, including lead magnets, opt-in pages, sales pages, email marketing processes, webinars, Facebook marketing, etc. is important. If this language is foreign to you, this might not be the right fit for you.
Here’s why you’ll love this position:
You’ll be a part of building something big where your skills and talent help grow an established business to multiple 7 figure revenue. There are substantial growth opportunities in this position if you hit your KPIs and we hit our financial growth targets. You’ll have the flexibility to work from anywhere like your home office, a month in Hawaii, or at your local coffee shop. If you enjoy taking charge and responsibility, this position will put you in the driver's seat to help impact more creative business owners who are building jewelry businesses that create financial security for their founders.
EXPERIENCE NEEDED: Minimum 2-3+ years experience
BUSINESS HOURS: 10-6 pm Mountain Standard Time (Pacific Daylight Time)
EMPLOYMENT TYPE: Full time employment
COMPENSATION: Competitive Salary Based on Experience, Benefits, Performance Based Bonus Structure, Paid Holidays, Birthdays Off, PTO.
How to Apply
If you’d like to be considered for this position, please follow the instructions to submit your resume and information by June 2nd, 2023. We’ll be interviewing on a first come first served basis.
Any questions? Email Kayla Ray at [email protected]
More information:
Our Vision:
To be the best “go to” resource for world class business education and coaching for the jewelry industry.
Our Mission:
To support designers, makers, and retailers in the jewelry industry to build value driven businesses that create financial security, feel a sense of accomplishment, and deliver a product they’re proud of.
The Plan:
What you can expect out of your first 90 days:
Day 1-30:
- Meet and Greet with Operations Manager, Marketing Team, Ads Team, Coaches, and other team members.
- Understand role objectives, company expectations, systems breakdown, and terminology.
- Receive first project
- Audit websites for improvements
- Have clear understanding of the long and short term goals
- Have regular check-in meetings
- Have FUN! Get to know the team!
Day 31-60:
- Review the social media and provide suggested upgrades
- Review and audit content marketing and provide suggestions for improvement
- Review analytics of project success with direct supervisor - create the data and reporting.
- Work with your team to ensure all projects are going smoothly and successfully
- Start on quarter goals and metrics
Day 61-90:
- Be able to show stats and facts on the success of your first 90 days.
- 90 day performance review and check-in.
- Finalize quarter goals and metrics and provide to the team.
- Schedule quarterly reviews with your marketing team
- Create SOPs for new processes and changes along the way to ensure the team is clearly aligned at all times.
- Create the next 90 day plan, share with the Operations Manager and Visionary, implement immediately once approved.
EXPERIENCE NEEDED: Minimum 2-3+ years experience
BUSINESS HOURS: 10-6 pm Mountain Standard Time (Pacific Daylight Time)
EMPLOYMENT TYPE: Full time employment
COMPENSATION: Competitive Salary Based on Experience, Benefits, Performance Based Bonus Structure, Paid Holidays, Birthdays Off, PTO.
How to Apply
If you’d like to be considered for this position, please follow the instructions to submit your resume and information by June 2nd, 2023. We’ll be interviewing on a first come first served basis.
Any questions? Email Kayla Ray at [email protected]
Flourish & Thrive Academy is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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