Welcome to the Marketing Makeover Challenge!

Training 1:
Brand Voice and Marketing

Brand Voice and Marketing

The first step to becoming an online marketing master is...deeply understanding the best way to connect with your Dream Clients! Once you discover exactly who you’re marketing to, and what they want from you and your brand, the rest is easy peasy.

In our first training, you’ll learn:

  • How to clearly define your Dream Audience online (and why it’s important!).
  • The 5 W’s of Marketing Strategy.
  • Why Value-Based Marketing makes all the difference.
  • How to make sure your brand’s values and your Dream Audience’s are aligned.

Training 2:
Marketing Strategy

KNOW, LIKE, TRUST FILTER

Now that you know exactly who you’re talking to and what they want and need from your jewelry or creative product brand, it’s time to brainstorm content that inspires them to become your super fans...and ultimately buy from you. This training dives into the strategy behind coming up with marketing content ideas so that every post has a purpose.

In our second training, you’ll learn:

  • What the Know, Like, and Trust Filter is and how to implement it for your marketing plan.
  • What Content Categories are and why they’re important!
  • How to minimize stress and maximize strategy with Batch Working.
  • How to brainstorm marketing content ideas in each category that your Dream Clients will love.

Training 3:
Marketing Content Creation

Marketing Content Creation

Today we’re putting all the strategies together to actually implement 3 social media posts that you can use for your jewelry or creative product brand! It’s not always as easy as 1-2-3 though...so we’ll be giving you our best tips and tricks to write captions that convert and pick share-worthy visuals that capture your Dream Client’s attention.

In our third training, you’ll learn:

  • The elements of implementing an A+ marketing post on social media.
  • The psychology behind marketing that works.
  • Our Caption Writing Secret Formula
  • How to pick the right image or video to share.

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