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We Help Jewelry and Luxe Brands Grow Faster and Earn More Profit - Without the Stress and Burnout…

“In Less than 30 Months, I Grew My Jewelry Business from $65k Per Year to Over $420,000 Per Year… While Working Fewer Hours!”

*Actual Client Results

Over the past 10 years, we’ve helped over 8,500 brands scale to 6+ and 7 figure sales.

"I Sold 54 Pieces And Made $53k In Sales In 10 days! Today was my second $10K day and it feels surreal."

"I was able to streamline my operation and save over $18,000 a month."

"November was officially my best month ever... I’m on track to double my sales"

"It's June 4th, and I just beat my last year's TOTAL SALES... Huge win!"

"Online sales are up 695% (yes, that is correct)..."

Momentum As Seen In
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"Sold 54 pieces of jewellery and made $53k in sales in 10 days!!!"

Feeling like I’m walking in a dream. I launched my new collection last Tuesday. Sold 54 pieces of jewellery and made $53k in sales in 10 days!!! Today was my second $10K day and it feels surreal.

Over the past 10 years, we’ve helped over 8,000 brands scale to 6+ and 7 figure sales.

You’re here for a reason 💫

90% of 6-figure business owners are held back from this one common thing: the business is not designed for GROWTH...

If you are feeling overwhelmed or stressed (or like no matter what you do you’re stuck in the same place), your business is likely in the 90%.

The results? low profit margins, sales (and profit) plateaus, and a bloated business that is backsliding.

I like to call these the “buttcracks” where you get stuck in business

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At one point, I was one of the 90% –

a 6-figure business owner who didn’t have a business set up for growth. I was able to break through that challenge with a fool-proof methodology  to scale four companies to multi-6 and multi-7 figures. It’s helped thousands of others too.

If you’re a Jewelry or Luxe Product
Business Owner who….

  • Desires to build a profitable, thriving multi-6 or 7-figure business that doesn’t squash your creative energy…
  • Wants to leverage the power of online marketing to support your ecommerce or multi-revenue stream business to generate more high-paying customers…
  • Thrives in an environment of step-by-step guidance and mentorship to help you speed up your sales growth and results…
  • Is TIRED of being stretched too thin and ready to release the bad habits that aren’t serving you…

…then Momentum might be the program you’ve been
looking for. Just like…

Alisha Merrick

"November was officially my best month ever for online sales"

and it’s because I did email promotions! AND I’m on track to double my sales overall compared to last year! Yippee!

Jennifer Dawes

"Working with Flourish & Thrive Academy has been like working on a Masters program for my business, but with a support system that is essential for any studio artist that works in solitude."

After being in business for 20+ years, I was burned out and ready to throw in the towel. My creativity had been sucked dry and I had nothing left for my family. Flourish & Thrive is like an MBA for artists. During the year we worked together, I was able to streamline my operation and save over $18,000 a month. I finally feel joy in my business again and can bring that home to my family.


Here’s How Momentum Works

This game-changing program is designed for creative minds and is structured around accelerated marketing, sales, and customer experience sprints…

There is nothing in the world like this program or the value we deliver. Each sprint runs from 1 to 3 months to help push you into action and get the important work you’ve been procrastinating on – DONE ✔️

Sprint #1

Traffic on Fire 🔥 The Online Sales Accelerator

During this 8 week sprint, you’ll 10x your website traffic by opening up the “traffic floodgates” with organic and paid traffic. Under the guidance of the best in industry experts, we’ll dive into content and blogging strategy, SEO, and paid social advertising to grow your sales all year long.

By the end of this accelerator, you’ll have your analytics set up, a full list of content ideas that move you closer to the front page of Google, and omni-channel ads set up on FB, Instagram, Tik Tok, and Pinterest. Get ready to turn on the traffic floodgates.

Week #1:


Week #2:

Content Planning

Week #3:

The Tech Stack

Week #4:

Implementation Week

Week #5:

Facebook and Instagram Ads

Week #6:

Tik Tok Ads

Week #7:

Pinterest Ads

Week #8:

Implementation Week

Sprint #2

Option #1

Custom + Fine Luxe Jewelry Customer Experiences

Attract top tier high-paying clientele by delivering an amazing experience for your custom and fine jewelry clients. You’ll optimize your sales process, deliver an incredible experience that inspires customer referrals, and use technology to take the manual follow up out of the equation. The result? Repeat buyers and client referrals all year long.

Option #2

Handmade Jewelry + Product Experiences

Stand out as THE go-to brand because you are the most desirable jewelry or product brand to buy from. You’ll boost your sales confidence and 3x conversions by upleveling your customer service and sales systems. Get first time customers shopping again and again at every new collection drop.

Sprint #3

Optimize My Business + Hire My Team

The number one reason you’re in the weeds and stay stuck is because you haven’t set your business up to successfully do this. If you’ve been trying to find can’t find good help, hire a virtual assistant, or even grow your current team and you struggle to hire, train, and hold people accountable, here’s the support you’ve been looking for. Ths accelerator will help you develop systems, optimize your back-end operations, improve vendor relationships, hire A-players, and create training protocols for new hires.

Even if you don’t plan to hire a team, this accelerator will change your life by getting you out of the weeds and into your creative flow. You’ll thank me later!

Sprint #4

Train Your Customers to Buy Online

We’ll roll right into the holiday season getting your business primed and ready for the busiest sales season. The accelerator will help you 10x your lead generation and create a long term growth cycle that keeps customers coming back for more. During this 12-week accelerator, we focus on organic foundational strategies like grassroots marketing, social media, social search, and email / SMS marketing to accelerate your growth and holiday sales.

Also included in Momentum:

Private Membership Site + Community of other 6 and 7 Figure Business Owners

Accountability Pods to Stay On Track

Business and Financial Planning Support

Direct Feedback on Your Work + Co-working Session

Mindset and Productivity Focused Training

Expert Training Sessions With Vetted Pros

Let's Get Started. What's Your First Name and Best Email Address?

There's a lot of coaching programs out there...

Hear from Claire why Flourish & Thrive Academy is the one for jewelry and creative product brands.

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Why Momentum Works?

Momentum is built around the Desired Brand Effect Methodology™ which was developed over the course of 25 years. This model has helped jewelry and product brands at all stages of business because at every level in business the reasons you stop or aren’t growing are the same. You’re stuck in what I call a plateau…

The symptoms are the same:

slow sales, sales or profitability plateau, or a business that is backsliding. Our team of coaches help you focus on solving the problems for good while helping you focus on strategies that help you grow.

We remove the bull 💩 that’s distracting you from your goals so that you’re moving forward 10x faster than you thought was possible. The result? Financial security (and wealth), time freedom, and a business that gives you the sense of accomplishment because you’re doing what you love!

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Who Momentum Is For?

Momentum is for jewelry and luxe product brands of all types who want to grow their sales to multi-6 or 7 figures without feeling overwhelmed and stretched too thin. It’s also for small retailers and boutiques who are trying to leverage digital marketing and ecommerce to increase foot traffic in their stores and build a solid $10K to $25K or more a month ecommerce contingent to their business.

You should apply if you consider yourself an A-Player who takes ownership of your outcomes and wants to grow your business alongside others who operate out of a growth mindset. If that sounds like you and you make or sell jewelry or physical products, this program is a great fit.

Why Should I Join Momentum Now?

There are several reasons Momentum is a fantastic choice for you to join, NOW. 


First, we are heading into a recession and during times like this, independent brands who get emotional support, business advice, and direct feedback on their work will come out the other side 10 steps ahead of their competitors. Those that wait and see what happens will be left in the dust.


Second, we’re ending the year with additional support for the jewelry and product brands who take action NOW. By investing in yourself now and joining for either one accelerator or the entire year, you’ll get “of the moment” holiday sales bonus training, accountability, and 2023 financial and business planning support to head into the New Year prepared and ready to roll.


Third, people who have money to spend on jewelry and luxe products will not be affected by changes in the economy. These are the kinds of people you WANT to buy your jewelry and products. Lean in and grow by attracting higher-quality customers for life.

What are you waiting for? There is literally ZERO risk to apply, so fill out an application and let’s determine if Momentum is a good fit for you.


Let's Get Started. What's Your First Name and Best Email Address?


What Kind Of Results Should I Expect?

Results vary from student to student based on level of experience, willingness to implement quickly, and desire to focus on outcomes.

Throughout this page, we have case studies and results focused outcomes that share the types of results our students get. While we can’t guarantee a specific outcome (that’s on you), what we are 100% committed to doing is holding you accountable to work towards your goals and grow as quickly as possible.

case study:

Alex Camacho, Acid Queen Jewelry

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Alex went from $6K to $35K or more in months with the Momentum Program!

But it didn’t stop there. By continually building her audience, optimizing her systems, and creating a streamlined structure to her workflow, she’s been able to hire a small team so that she can focus on what she really loves: creating monthly one-of-a-kind jewelry collections, hiking two hours a day, and having a life outside of her business.

She has expanded her customer base with her new advertising strategy, and with our help, she has trained her audience to pay attention to her emails so they know exactly when her collections will drop.


  • Alex increased her sales from $65K to $420K a year (often selling $30K to $40K a month).
  • She has totally sold out of her ready-to-wear collection, which was one of her first goals when she joined Momentum.
  • Her one-of-a-kind jewelry collections sell out sometimes in as little as TEN MINUTES!
  • She hired a small and mighty team to help take the busy-work off her plate and has optimized her production process to do more in less time.
  • She bought a house, took a month off for her Honeymoon in Thailand, and goes hiking 2 hours a day.

By learning how to implement systems that keep her business running like clockwork, Alex has found the freedom she’s always wanted––freedom that lets her work only 5-6 hours a day and have time to hang out with her husband.

If you think it’s just Alex, here are results from other students...

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"Online sales are up 695%"

I'm 75% to my $15K goal for the month! Online sales are up 695% (yes, that is correct) from this month last year!


"On the advice of a coach, we upped our prices in hopes of attracting our dream client and IT HAS WORKED!!"

Even in this incredibly slow month we now have 4 fully custom engagement ring clients on the books and another 2-3 in beginning talks. This is the part of designing that I love and am unbelievably excited!


"Tracy has completely changed the way I run my business."

and how I perceive myself as a business owner. She doesn't just talk the talk - she is passionate about helping other business owners succeed with her focus on specific activities that bring in sales. Her infectious enthusiasm and emphasis on mindset have motivated me to shift from working in my business to working on my business. She has been so much more than an inspiration to me - she has helped me to create a tangible vision for my company’s future, where I’m running my business full-time, instead of just dreaming about it.

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"I can’t imagine having gone through Covid without MOMENTUM COACHING."

I remember thinking ‘I’m so glad I’m part of a community’. It would have been terrifying without it - it’s easy to feel frozen. I’m so glad I’ve had this to lean on. The retreats are so inspiring, you get such a great direction. You come out of it going “this is huge!” and you can make a path forward. I loved them so much, I can't even tell you, I would sign up just for those.


Who is Not a Good Fit For Momentum?

As much as I’d like to say this program is for everyone, it’s not. You must have a physical product like jewelry of any type or a luxe product to sell. It’s for A-Players who already have existing sales and revenue coming into their business. The program is not for absolute beginners or hobbyists who are trying to figure out how to build a business (we have a great program for startups here).

This is not for people without existing monthly sales of a minimum of $5K a month (ideally $8K to $25K or more) from all sales channels combined. Because of the intense nature of this program, it’s not for people who have zero desire to grow at the very least a 6-figure business a year in annual sales. Finally, the program is not for people who are unwilling to take responsibility for their own outcomes – even when it gets hard.

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Do I Have to Join For the Entire Year?

For best results, we recommend joining Momentum for an entire year. Due to the nature of the accelerator style “sprints” – there is an option to join the “sprints” individually. The BEST VALUE comes when you join for the entire year and we literally make it a “no-brainer” for brands that are in the right place. There is really nothing else like this program for jewelry and handmade brands who want to grow quickly.

If you’re curious about the investment and time commitment, the best thing to do is to apply to the program. If you’re accepted, you’ll be directed to book a time to chat with our Business Growth Specialists who will help you make a decision as to which option is best for you – joining individual sprints or joining for the entire year.

Let's Get Started. What's Your First Name and Best Email Address?


Your Momentum Mentors

The core coaching team experience in the jewelry, product, wholesale, and online sales running companies of all sizes from Multi-Six figures up to $25MM in annual sales.

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Tracy Matthews
Head Mentor
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Lisa McDow Elizondo
Director of Momentum
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Lauren Shaddow
DBE Coach and Momentum Tech Expert
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Sheri Peterson
Mentor and Mindset Coach

Apply now and work with these
amazing coaches and our team of hand curated experts.

Let's Get Started. What's Your First Name and Best Email Address?

And if you’re still wondering if Momentum is right for you,

I’d love for you to meet Karina…

case study:

Karina Harris, Waffles and Honey Jewelry

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Karina replaced the multi-6 figure income of 57 canceled shows with Momentum!

With a lot of encouragement from us, Karina decided to launch her new collection in March and focus on adding a “little bit of sunshine” into the lives of her customers. She also reinvented a few in-person pop-up shops as virtual events and doubled down on her digital marketing. She implemented a few of the strategies she learned from our 2-Day Momentum Retreat and the results were phenomenal!


  • She had a 430% increase in her online sales (as I mentioned Karina, already has a successful mid-six figure business — so this was HUGE).
  • Her online sales nearly replaced the income of 57 canceled shows during the pandemic (this is HUGE).
  • In the first 8 days in May, she had already increased her revenue by 68% over last year and had beat her May goal in the second week!
  • By the end of May, she had beat her super-stretch goal by $6000 and had one of her best months in history.
  • She’s developed a wash-rinse-and-repeat marketing system using the strategies in Momentum so that she can plug and play for scale online and off.

Karina mastered how to optimize for growth in a changing economy. In reinventing her online experience for her customers, she has proven to herself that she doesn’t have to do so many retail events and shows to reach the sales numbers she desires.


Strengthen AND Recession-Proof Your Business with Strategies That Scale!

The world has changed a lot in just the last 3 years — and things still haven’t settled down. But what Karina’s story can show us is that the tools and strategies we share inside Momentum have helped students like Karina strengthen their business back-bone while the world is going off the rails.

That’s what happens when you take control.

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Of course, I can’t promise you the exact same results… But I can tell you this: If you’re looking to increase your sales and revenue without increasing your workload — and you’re willing to do the work with us and put the Desired Brand Effect System to work in your business — then what are you waiting for?

This is your personal invitation to join us and uplevel your brand and your business to build the life you’ve always wanted.

Let's Get Started. What's Your First Name and Best Email Address?
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"I've been having consistent sales each month!"

Before I started Momentum, I would say my online sales were zero... I had people going to my website, but nobody was purchasing. Since starting the program, I've been having consistent sales each month! I totally feel supported with all the coaching I've received… If I had to describe Momentum in three words, I would say, ‘lots of support!

Gemma Rose

"It’s been empowering knowing that I can create sales."

Before it felt like I was at the whim of destiny - I would wait for it to come to me. I now have these tools that I can use whenever - I look at my numbers and think 'if I want to get from here to there I can do X,Y,Z'. It’s built my confidence. I feel more self reliant.

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I implemented an automated email sequence according to my coach Darian’s tips and they already resulted in a sale after just a few days!!! Previously, my emails rarely resulted in opens and clicks, let alone sales.


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This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.

While we provide high-quality educational content designed to empower and educate that has helped over 9000 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.

All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.

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