Search Results: know, like and trust

Burned Out in Business? How the Sleep Sense Founder Found Her Passion Again with Dana Obleman

By Tracy Matthews / August 28, 2025

…they built. My dear friend Dana Obelman knows this feeling intimately. You might know her as the Sleep Sense legend—the woman who’s trained sleep consultants in 45 countries and literally…

Rest Is the New Revenue: Why Burnout Is an Identity Issue, Not a Business Problem with Shamieka Dean

By Tracy Matthews / June 12, 2025

…toxic hustle culture and build wealth without burning out, and her insights completely shifted my perspective on what sustainable success really looks like. Dr. Dean’s wake-up call came when she…

Beginner’s Guide to Starting Your Own Jewelry Business

By Tracy Matthews / December 9, 2020

…match with style, it is affordable and usually costs under $100.  Fine jewelry Fine jewelry describes precious stones like diamonds, gemstones, and rubies and metals like solid gold and sterling…

Questions to Ask Yourself When Partnering with a Wholesale Jewelry Supplier

By Tracy Matthews / June 7, 2018

…jewelry supplier because of the huge cost savings. Approach sourcing more like interviewing a long-term business partner instead of just a sales transaction. Get to know the company, their way…

#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews / October 22, 2019

…your customers to connect with. So, Minna and Jacqueline came up with their 3 Pillars Product Content Strategy to help business owners create content that builds know-like-trust with their customers….

The Permission to Be Seen: Breaking Free from Small Business Invisibility with Heather Noska

By Tracy Matthews / August 7, 2025

…was like being tucked away in the back of a closet. And I was like, that does not feel good at all.” She was talking about that moment every business…

#191 Train Your Customers To Buy From You Online

By Tracy Matthews / February 28, 2019

…going to get unsubscribed. It’s about finding that balance between the two — between nurture content, know, like, trust, social proof. If you feel like you’re struggling to make consistent…

The 5 signs that you know your are in the right place with your jewerly biz

By Tracy Matthews / May 7, 2013

…knowing you are in the right place. If you have the capacity to be solutions focused instead of in a being state of overwhelm, dread or acting like a victim,…

Episode 530: Identity Marketing 101: The Secret to Creating Brand Devotion Like Barbie, Harley & Taylor Swift with Veronica Romney

By Tracy Matthews / May 1, 2025

…if you understood your customer a few years ago, their identity has likely evolved dramatically – and your marketing needs to evolve with it. Building Trust in a Skeptical Marketplace…

If You’re Not Making Money on Instagram, You’re Doing It Wrong

By Tracy Matthews / August 4, 2015

…build trust with potential customers. You probably already know that, which is why you likely already have a presence on Instagram. But, if you’re anything like I was when I…