The Jewelry Brand
Pricing & Positioning Guide
The Essential Guide
To Boost Your Sales and Profits
As Seen In…
This guide is for designers and makers who…
01
Are tired of getting loads of compliments on their jewelry but the compliments aren’t translating into sales
02
Feel like the only way to make sales on Etsy, Social Media, or at Shows is to have the lowest prices
03
Attract nit-picky or challenging customers who haggle on price or say: I can just make that myself
04
Want to grow their business and profit margins without working a lot harder or wasting time on stuff that doesn’t grow the business
05
Just want the confidence and validation that they are pricing their pieces profitably
Wondering who I am?
Hey There!
I'm Tracy Matthews!
I help jewelry and product makers, designers, and retailers grow 6- and 7-figure businesses with actionable marketing and e-commerce strategies that work (regardless of what’s happening in the world).
If we haven’t met yet, I’m a jewelry designer just like you. I’ve been in the jewelry industry for 25 years and counting. I host a top-rated podcast and wrote a bestselling book for jewelry brands called the Desired Brand Effect.
I’m OBSESSED with creativity, marketing, and helping others reach their financial and lifestyle goals to make their biggest business dreams come true.
Looking forward to supporting you on your journey.
xo, Tracy
The Jewelry Brand Pricing & Positioning Guide
The Essential Guide To Boost Your Sales and Profits
"My sales increased 72% within 3 Months!"
Since working with F&TA, my online revenue had grown by 72%. Setting up systems and automation allowed me to grow my business even while taking 2 months off.
Twyla Dill, Twyla Dill Designs
"I’m selling out of my collections every season!"
After working with F&TA and applying what I’ve learned, I launched my e-commerce website and I’m selling out of my collections every season.
Andrea Li, andreali.com
"I more than doubled my sales!"
In my first year learning from F&TA, I made $35K. The next year, I more than doubled my sales, bringing in $75K. F&TA is a fantastic resource for solo-designers who want to make sales and live a better life.
Nicole Gariepy, Fantasea Jewelry
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