Perceived Value: Brand Positioning and Messaging Profit Series

A 4-Week Live Profit Series for Jewelry & Luxe Brands to Communicate the Value of Your Jewelry with Identity Shifting, Aspirational Messaging That Sells for You

Learn exactly how to adjust your pricing, protect your margins, and communicate your brand’s value — even in a changing economy.

Enroll Now

If the thought of rising material costs, sourcing concerns, and shifting economies has you second-guessing your entire strategy…

Tariffs are a threat. Material costs are volatile. The market is flooded. And the last thing you want is to lower your standards—or your prices.

You don’t need another spreadsheet.

You need a strategy that protects your profits, positions your brand, and gives you the confidence to lead in this economy.

You need a real strategy that allows you to:

✅ Stay profitable — even as costs rise

✅ Be the standout brand in an oversaturated market

✅ Raise your prices without losing customers

Professional jewelry designer making handmade jewelry in studio workshop. Fashion, creativity and handmade concept.

That’s exactly why we created the Pricing & Positioning Profit Series — to help you navigate today’s challenges and build a brand that thrives.

Join now for just $397

Spots are limited. Future you will thank you.

This Workshop Will Help You:

Create pricing that mirrors the transformation your brand — because your jewelry is more than a product. It’s how your client expresses her identity, status, and story.

Move from being “one of many” to the one they remember — by aligning your pricing, positioning, and communication to reflect the emotional value of your work.

Handle client pricing objections with calm, confident language — so you never feel pressured to discount again

Shift your sales energy from proving to guiding — because premium brands don’t justify. They embody. And your messaging should reflect that.

Lead your clients to buy with confidence — not through convincing, but through clarity and energy that reflects your brand’s evolution.

And Because Strategy Without Support Isn’t Enough… You’ll Also Get:

✔️ Live Zoom Coaching — 4 in-depth sessions with Tracy including Q&A for real-time pricing clarity

✔️ Tools That Work — Pricing calculators, plug-and-play templates, and full replay access inside the Circle Community

✔️ Bonus: DESIRE AI™ Access — Your personal AI strategist trained to help you write pricing emails, promo content, and client comms that convert

✔️ Lifetime Access — Rewatch trainings and refine your pricing as your brand grows

Plus, Get an Exclusive 2-Month Access to Desire AI™

(Only available during this special workshop launch)

Desire AI™ is your personal marketing assistant, copywriter, and strategist — trained on over 2000 documents and built to sound like you.

Create magnetic marketing content, sales flows, and pricing strategies in minutes... not days.

[Value $397]

This is for you if you’re:

✅ Selling consistently—but still not taking home enough profit

✅ Avoiding price increases out of fear of backlash

✅ Feeling uncertain when customers question your value

✅ Ready to lead with confidence, premium positioning, and a pricing model that actually works

Join the Perceived Value: Pricing & Positioning Profit Series for $397

Spots are limited. Future you will thank you.

Save My Seat for $397

Meet Your Mentor

Tracy Matthews, Jewelry Business Strategist & Creator of The Desired Brand Effect

With over 30 years of experience in the jewelry industry, and the last 13 spent mentoring over 9,000+ jewelry designers and makers through Flourish & Thrive Academy, Tracy Matthews is a leading voice in helping brands scale with clarity, confidence, and sustainability.

She’s walked through every season of business, including economic shifts, rising material costs, and unpredictable markets. And through it all, she’s built a framework that helps jewelry brands like yours stay profitable and premium, no matter what’s happening in the world.

In this workshop series, Tracy combines her deep experience navigating challenges like the 2008 recession with her signature Desired Brand Effect framework to help you price confidently, communicate your value, and stay one step ahead of market changes.

This is the kind of strategic clarity most founders pay thousands for—and it’s yours inside this 4-week mastermind.

FAQs

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This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.

While we provide high-quality educational content designed to empower and educate that has helped over 9000 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.

All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.

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