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Let’s cut right to the chase here...having a High Converting Website designed to make you sales is a non-negotiable if you want to run a successful jewelry business in the modern world.

The Sold Out Shop video training program gives you the skills to create a website that doesn’t just look good - it makes selling easy. 

Here’s what’s included:

High Converting Website
Your High Converting Website (Value $995)

What does it take to turn your website traffic into cash? It all starts with creating a website that converts (we’re talking turning browsers into buyers!). In this module, we’ll take you through a series of video training sessions to help you optimize your website for sales, elevate the user experience, and increase your conversions.

Training Includes:

  • The Key Design Elements of a High Converting Website
  • Tips for Creating a Beautiful “Brand” on a Budget
  • How to Get the 7 Most Important Pages of Your Site Selling For You
  • Optimization Tactics for Increasing Average Order Value, Organic Traffic, and Conversions
  • Simple SEO for Makers
  • And so much more…
Traffic Bootcamp
Traffic Bootcamp (Value $495)

Stop marketing in the dark! Too many jewelry designers are just throwing marketing spaghetti at the wall and hoping it sticks. We’ll teach you how to understand where your website traffic is coming from, how to use the data to make strategic decisions, and how to get the right kind of traffic (the kind that wants to buy!) to find your website. In this module, we’ll walk you through how to set up analytics, understand the key metrics to reach your sales goals, and dial in traffic sources the right way.

Training Includes:

  • Metrics that Matter: Analytics Set Up for Your E-Commerce Store
  • UTM Codes and Tracking Set Up
  • Traffic Math Training
  • How to Measure Your Key Traffic Sources
  • And so much more...
Marketing That Matters
Marketing That Matters (Value $495)

Now let’s talk about marketing. You might be using social media, email, and content creation for your brand...but are your followers actually turning into customers? In this module, we’ll walk you through some simple free and paid strategies to turn your marketing efforts into a website traffic machine!

Training Includes:

  • List Building for Makers
  • Email Marketing for Makers
  • Text Marketing for E-Commerce
  • Content Creation Workshop
  • Facebook and Instagram Advertising for Makers
Sales Funnels
Sales Funnels That Convert (Value $495)

You’ve probably heard that you need to “automate your marketing efforts”, but what does that really mean for makers, designers, and creatives? Sales funnels are the answer to maximizing your efforts so you can make sales on autopilot. We’ll walk you through the best practices and strategies you need to set up a sales funnel that nurtures new leads and inspires them to buy, and get previous customers to buy again (and refer you out to their friends).

Training Includes Strategy For:

  • Sales Funnels 
  • Opt In - Nurture Sequence
  • Post Purchase Sequence
  • Win-Back Campaigns
  • Sunset Campaign
  • Abandoned Cart Sequence
Website Teardown
Website Teardown Workshop (Value $495)

Ever wonder how your site is doing? Do you enjoy learning from others? In this website teardown, we’ll walk you step-by-step through a website analysis (that might look a little like your own!). You’ll learn how to identify the elements that hurt or help e-commerce brands and how a few simple tweaks can make some big changes!


Regularly $997

Only Available November 20-23 for


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