The REAL Reason Some Jewelry Designers are Wildly Successful While Others are Ignored
HINT: You might have the most jaw-droppingly gorgeous jewelry designs ever imagined and still not make the cut.
Are Sales Roadblocks Holding You Back From Your Potential?
It’s a cold hard fact… if you aren’t bringing in revenue, your brand can’t grow. And if your brand isn’t growing, you’ll never reach your goals.
You know this… but no matter what you’ve tried, you haven’t been able to find that key that unlocks your brand’s potential — that will open up the floodgate of sales.
Maybe you can even see exactly what’s in your way, but some of the roadblocks seem too big to climb….
Do any of these situations sound like you?
“I feel like you can throw a rock and hit a jewelry designer. It’s hard to get noticed or stand out.”
You haven’t been able to get your jewelry out to where more people can see it — beyond your friends, family, or people you meet at the craft fairs…
You often feel like an invisible little drop in a sea of competition. No matter how much time you spend posting to social media or reaching out to bloggers and magazines…
You never seem to gain any momentum.
“Everyone keeps telling me how beautiful my jewelry is…
…but how can I turn all those likes, shares and compliments into sales?”
You get stopped everywhere because of your amazing jewelry! It doesn’t matter where you are. I mean, yesterday, a woman stopped you at the grocery store to ask where you got your necklace (plus you weren’t even wearing any makeup and your hair was a greasy mess).
But despite all the compliments, getting those people to actually buy from you is tough — or maybe it feels slimy and weird to launch into a sales pitch about your art.
Or maybe you’ve gained some momentum on FB, IG, Pinterest, or Snapchat… But for all the likes and comments, none of it is really transferring over to your website and converting into sales.
You’ve even invested time and money to make all the recommended website changes, send weekly newsletters, offer promos, and start a blog… but no action.
“I can’t seem to find actual customers anywhere. Where are they hiding?”
If only you knew exactly how to connect with your DREAM clients:
The people who LOVE your jewelry… the ones who actually BUY — and who share everything you do with their friends and family….
But that’s been so tough!
You might be thinking that your jewelry appeals to a wide variety of people, so it’s hard to really connect with “anyone” on a personal level or get specific on what they value or think is cool.
Even worse, you feel like you’ve already clearly identified your DREAM clients, but you can’t find them anywhere.
Do you ever wonder if all that following and pinning on social media is really just other designers looking for “inspiration” and “design ideas”?
(Your hashtag strategy of #jewelrydesigner is only attracting more jewelry designers to follow you, not the customers you want. ~ HELP!)
The fantasy of creating a cycle of constant referrals from happy customers seems like a distant dream.
F&TA has breathed life into an industry I’ve been in for over 15 years!
My sales increased by 50% in 2014 from 2013 and my mindset changed so much that I was able to move into a new studio space and hire help. I feel confident in designing my first ‘real’ collections and excited to approach wholesale prospects now that I am armed with the right pricing and tools. I feel (and act like) a new person – F&TA has breathed life into an industry I’ve been in for over 15 years! It feels new and exciting again – Thank You both SO much!SIENNA KITTELMAN, ZOEANDPIPER.COM
I went from wide-eyed and clueless to quitting my full-time job to work on my business!
My biggest milestones have been: selling from my own website, opening wholesale accounts, creating relationships with industry manufacturers, building a focused social media following, and connecting with celebrities (who are wearing my jewelry)! IRINA ZHAN, IVJEWELRY.COM
“But I had to live in reality — I had bills and responsibilities and an expensive San Francisco rent. Was I just chasing a fantasy?”
“When I first started out in business, I was terrified of selling my jewelry.
Whenever I picked up the phone to call a store (or follow up with a client) my heart would start racing and I’d immediately get sweaty all over.
It was awful and uncomfortable, so I spent most of my time sitting behind my studio bench, pretending like my collection wasn't ready yet.
But I had to live in reality — I had bills and responsibilities and an expensive San Francisco rent that wasn’t going to pay itself. I began to worry that maybe I was just chasing a fantasy.
Every day it stressed me out thinking about it. And I started dreading coming home at night because my husband always asked: “Did you make any sales today?”
After months of saying, “No” each night, my husband handed me an ultimatum. If I couldn’t figure out this sales thing for my “stupid jewelry hobby,” I’d have to return to Nordstrom and ask my manager for my old job back.
Nothing sounded worse to me at the time, but I had no idea how to actually build a business out of my passion.”
Is this where you are in YOUR life? At your wit’s end when it comes to generating revenue?
You know your work is beautiful, but after all your hard work it still feels like you’re chasing a fantasy. And it’s not like you’re even asking to become a millionaire…
You just want to make a full-time income by following your passion. You want to stop feeling that dueling pull between taking care of your family with a non-jewelry job and doing what you were MEANT to do.
The truth is… YOU CAN HAVE IT ALL.
As bad as Tracy’s situation became, her story didn’t end in failure… she ended up with a Sales Plan of Attack that generated a consistent monthly revenue.
She landed big time retail accounts like the Sundance Catalog, Anthropologie and the Claypot. She caught the attention of the editors of InStyle and Cosmo and the stylists who dress Kate Hudson and Michelle Williams (and so many more). And Her DREAM clients literally started stalking her.
It wasn’t an easy journey… she spent years and years sacrificing blood, sweat, and tears to figure it out.
But you don’t have to go through all that… because Tracy is ready to share everything she’s discovered in her 20+ years of experience…
Discover Exactly How Tracy Took Charge of Her Jewelry Sales and Made A Living Out of Her Passion!
Supercharge Your Jewelry Sales
Supercharge Your Jewelry Sales is an online course that will teach you the proven method that successful designers use to continually grow their business, and bring in consistent sales on a daily, weekly and monthly basis.
If you’ve even caught yourself wondering, “How can some designers sell their jewelry so effortlessly, but it’s always such a struggle for me?
This is the answer.
Tracy Matthews & Robin Kramer — and their combined 40+ years of jewelry industry experience — have designed a step-by-step system to teach you the fundamentals of jewelry sales.
The course was developed around a few basic truths that — when taken together — unlock the secret to building the consistent income you’ve always desired for your jewelry business.
Basic Truth #1: You’ll Have Consistent Sales with a Specific Roadmap at Your Fingertips
The space between you and consistent sales is not vast, it's just really really dark and confusing.
It’s kind of like being in a maze — with dead ends constantly coming out of nowhere. Sure you could stumble around for hours until you (maybe) find your way out. But what if you never do?
Unlocking the path through a maze is all about your approach. Your passion won’t really help much. Good intentions can’t get you unlost.
It’s sort of like Navy Seals when they are on a mission. They can get in and out quickly because they have an aerial view of the exact turns to take between where they start and end.
You need the same view to help you through the maze and darkness of attracting those consistent sales.
No, this Roadmap is not difficult to design. But you need a clear understanding of what’s included in the Roadmap and how to create it in order to end with your mission accomplished!
Basic Truth #2: The Flow of Consistent Sales Boils Down to ONE Habit
…and anyone can learn it.
If you aren’t making consistent daily, weekly, monthly sales there are only two possibilities…
1. You’ve likely been putting your energy into lots of busy work on your to-do list, but your sales haven’t been increasing.
2. You have a lot of ideas about what you should or could do, but you possibly haven’t focused long enough to test your tactics and strategies.
A little tough love here.
In actuality, it’s really just about adopting this ONE habit.
It’s a simple shift of focus that doesn’t even take more time: identify the RIGHT actions (RGAs) and focus on them daily.
Honestly, it doesn't matter how much talent you have… the designers who are successful are the ones who consistently prioritize the high-leverage activities that bring in money.
Basic Truth #3: People Want to Buy Your Jewelry… They Just Don't Know It Yet.
Have you ever been in a shop and seen THAT THING.
You had to buy it. It was beautiful. It was you. You got home and couldn't stop thinking about it.
Maybe you couldn't justify the expense right then, but you can bet that on payday, you were back in that shop, thrilled to buy it.
There's people that feel that way about YOUR jewelry. And they’re close…
They’re in your neighborhood. They walk past your displays in boutiques and specialty stores. They are stalking your website but aren’t sure just yet. They are sitting next to you at that dinner party. They’re barely one or two degrees separated from your social media channels.
All it takes is starting a conversation with them…
I was picked up by a few of my top 10 dream accounts…
At the summer NY Now show, I was able to open more new accounts and attract more traffic to my booth. This is because F&T helped me to focus on developing a stronger collection for my dream stores, spend more time marketing to the dream stores and improve my overall booth presentation. I was picked up by a few of my top 10 dream accounts (Virtu, Kuhl Linscomb) and I reconnected with some old accounts (Laughing Dog Gallery, Grand Hand Gallery).Ann Chikahisa, ChikahisaStudio.com
Our buyer was so impressed that they nearly tripled their PO!
F&TA gave me the tools to refine my jewelry collection to be more in line with my dream client, and the courage to approach a multi-store wholesale account at the very top of my dream client list! The buyer loved our line so much that to launch, they hosted three successful in-store events. The buyer was so impressed with our high sell through rate that they approved a PO nearly triple the original proposal. Our inventory sold out in less than a month and they immediately placed a reorder. Thank you Robin & Tracy – what you do everyday for our industry and for us as designers and business owners is truly outstanding!Jules Vance, WWW.JulesVanceJewelry.COM
A letter from the founders…
Hi there! We are Tracy Matthews & Robin Kramer, founders and lead coaches at Flourish & Thrive Academy.
Over the years, we’ve realized that the #1 challenge for jewelry designers is selling their work. Supercharge Your Jewelry Sales is here to change that!
Inside Robin will give you an inside look at Dogeared’s sales plan… the same one she used to grow Dogeared’s revenue by over 800% in just a few short years.
And Tracy will show you exactly how she went from $2K to $30K in sales in just one month — with a budget website and almost no online marketing experience.
Can't wait to see you inside!
xo, Tracy & Robin
Supercharge Your Jewelry Sales Does So Much More Than Just Help You Make a Few Extra Sales
This won’t just be a laundry list of plug and play tactics that may or may not pull in an extra few sales every odd season…
It’s a philosophy. It’s a system.
It will show you how to be mindful of your sales strategy — focusing on revenue generating activities, tracking your numbers, and adding purpose into your marketing efforts.
It will help you dig down into the root psychology of WHY your ideal clients want buy your jewelry.
And empower you to build a holistic and effective sales blueprint from the ground up.
…a blueprint that will result in consistent sales on a daily, weekly and monthly basis.
Here’s a more detailed look into the curriculum:
Supercharge Your Jewelry Sales Curriculum
Setting Up a Sales System: The Basics
- The Bare Essentials of EVERY Effective Sales Plan
- The 7 Steps to Setting Yourself (and Your Team) Up for Success
- The Complete Blueprint for YOUR Brand’s Perfect Sales Strategy
Evaluation & Goal Setting: The Foundation to Supercharged Sales
- Which Numbers Do You Need to Start Tracking Now?
- How to Use Metrics to Set SMART Goals
- How to Evaluate the Past to Make Informed Decisions for Future
Your Sales System Plan of Attack
- Determining the RIGHT Sales Avenues for Your Brand
- How to Build Your Sales Plan by Breaking Down Your Goals
- The 4 Basic Parts to a Killer Sales Plan
More Sales In Less Time: Applying the Time Optimizer Formula to Sales
- Discover the Secret Behind Making More Sales, Daily
- How to Stop the Self-Sabotaging Behaviors that Stifle Productivity
- The Time-Optimizer Formula: How to Get More Done, Efficiently
Strategies and Tactics to Amplify Your Sales
- The Most Powerful Sales Tactics for Your Specific Business Model
- Advanced Sales Techniques to Maximize Your Revenue
- How to Troubleshoot When Your Sales Efforts Aren’t Working
Sales 101: Relationship Building and Sales as a Service
- The Fundamentals of Relationship Marketing
- Developing Exceptional Client Experiences
- The Sales Power Tool that is Often Forgotten
Leveraging the Sharing Economy
- Why Selling Your Jewelry is Actually a Service to Your Customers
- How to Set Up a Sales Cycle on Autopilot (and Sell While You Sleep)
- The Secret to Making Each Client Feel Like the Only One
Instead of spending my weekends at markets, I focused on my website and it ROCKED this year!
Purchasing a home and a bout with breast cancer forced me to cancel a majority of my shows last year. I am happy to say that even in light of my life changes and challenges, I ended my year within $1000 gross sales of the previous year while taking back all of my weekends. Plus, instead of spending my weekends at markets, I focused on my website and it ROCKED this year! Instead of 3 web sales a month in the $60-$100 range, I averaged 3 web sales a day in the $300-600 range during the holidays! I would have never been able to figure out all of this information so quickly on my own.ANA MARIA ANDRICAIN, WWW.JEWELOFHAVANA.COM
I now run a successful jewelry business that consistently makes 5 figures monthly.
I started FT&A with a full-time job and a jewelry-making hobby. Fast forward 9 months– after implementing the very helpful and actionable tools Tracy and Robin provided, I was making enough profit to quit my full-time job and move my production from my dining room table to my a professional design/office space. I grew my list of paying customers 2500%, and grew my social media following by over 16,000. I now run a successful jewelry business that consistently makes 5 figures monthly and best of all, I get to work doing what I love. I pinch myself every day. MELISSA CAMILLERI, SHOPCOMPLIMENT.COM
Are You Excited for the Sales to Flow Freely Because Everyone Who “Likes” Your Jewelry is Also Ready to Buy?
Choose and option below and get ready to Supercharge Your Jewelry Sales.
Plus We’re Adding Some Amazing Bonuses…
Getting to Know Your DREAM Client
DREAM Clients are the people who LOVE your jewelry. They’re the ones who not only buy your products, but also share everything you do with their friends and family.
Just a handful of DREAM clients have the power to transform your business. So you really shouldn’t leave finding them up to chance.
This training was designed to dig deep into the psychology of YOUR ideal client to help you find them, connect with them, and begin building a community of raving brand advocates.
F&TA’s Reboot Your Mindset Meditation Bundle
Every business leader attributes their success to the exact same thing… mindset.
There is no denying that success begins and ends with your attitude. Positivity and determination breed bounty, while negativity and stress are toxic to everything you touch.
In this bundle, Tracy will take you through 6 different meditations to help you increase confidence, release overwhelm, manifest abundance and more.
Ramp Up Your Holiday Sales (for VIP members ONLY)
This is your shortcut to doubling your annual sales!
Holiday Sales account for over 50% of overall yearly revenue for most jewelry businesses. So improving your holiday sales strategy over the quarter of year is really the highest leverage option for boosting your bottom line.
Ramp Up Your Holiday Sales is a 4-month course that includes weekly lessons to help you systematically prepare for, and execute, maximum holiday sales.
So, Just to Sum It All Up…
Here’s What You Get When You Join Supercharge Your Jewelry Sales:
- Lifetime Access to the Supercharge Your Jewelry Sales Curriculum.
- The Complete Supercharge Your Jewelry Sales System – including 7 NEW modules.
- Worksheets, Cheat Sheets & Checklists – to ensure that you understand the material and to help you implement the system you’re learning.
- 2 Bonus Trainings – each of which will help you maximize the strategies you learn from the course.
- 100% Online Learning + Mobile Friendly so you can learn on the go and review the material anytime you need a refresher.
Plus for VIP Members ONLY:
- Daily support from Tracy, Robin and an active group of designers in the Diamond Insiders Club.
- Ramp Up Your Holiday Sales – our one-of-a-kind weekly course that will show you how to make the most of the holiday season.
What's Holding You Back from Supercharging Your Jewelry Sales?
I'm going to be honest…
This course is not for everyone.
It's only for designers who are serious about taking their business to the next level. People who are committed to building a business, not just a hobby, from their jewelry design and making talents.
Why? Because those are the designers who are willing to invest in their future. They understand that the lessons they learn about selling their jewelry will transform their brand.
Think about it… just one of the modules in the course could be worth tens of thousands of dollars in revenue for your business. That’s a significant ROI (Return on Investment)!
But, you have a choice:
You could do this on your own…
That's how Tracy built her business — years of trial and error figuring out how to project and plan sales, frustration when her husband was on her back about getting a “real” job, and heartbreak over beautiful pieces she'd put her heart and soul into that never sold.
She spend a lot of time stressing over piles of bills, trying to figure out how to pay them and sitting in a place of fear not making the sales that she needed to cover her bills.
We want better for you. And you should want better for yourself.
So here is the second option:
You can join us… 🙂
Join Supercharge Your Jewelry Sales and take a giant leap toward your DREAM jewelry business. It’s time to finally make a comfortable living out of your passion and prove to yourself (and your husband and family) that this silly thing some consider a hobby is actually a viable, profitable business!
Stop choosing between your responsibilities and the art that feeds your soul. You CAN have both, and you don’t have to struggle for years and years to get there.
This is not a time to procrastinate. You’ll never feel completely “ready” to invest both time and money in yourself…
But we promise that once you take the leap and say, “Yes!” to evolving as a designer and an entrepreneur, you’ll wish you had done it sooner.
Besides… there’s absolutely no risk (check out at the money-back guarantee below)…
It’s all reward!
So are you prepared for the MAJOR life improvements that come along with consistent, daily sales in your jewelry business?
Of course you are! The only question now is…
Which option is best for you?
Our no obligation love it or leave it guarantee.
As always, we want you to be COMPLETELY SATISFIED with our Supercharge Your Sales course. That’s why we offer a no-risk, money-back guarantee.
Try it out for two weeks! If you put in a solid effort (~ 4 hours /week), show us your results and if you are still not satisfied, we’ll refund your money.
*Must ask for refund within two weeks of course beginning.
frequently asked questions…
[expand title=”How do I know this will work with my biz model?”]
We’ve designed Supercharge Your Jewelry Sales to be more than just a list of sales strategies that only work in specific situations.
We’ve developed a proven method that will correct your approach to sales and help you determine (and plan) the RIGHT actions for your brand.
The logistics of how and where you sell your jewelry won't matter. Because once you commit to prioritizing those high-leverage activities daily, you WILL start making sales faster than you've ever imagined.
Actually, we will even show you how to evaluate your current business model so you can make smart decisions, expand on what is already working and successfully employ new tactics and strategies – ones that support your specific vision of business growth.
Let’s face it, we aren’t all the same. We don’t all want the same things.
It doesn’t matter how you sell:
Wholesale. Craft shows. Trunk shows. Online. Jewelry parties. Consignment. Trade shows. Private clients. Private label.
You name it and the lessons you learn in the course will help you master the most impactful revenue generating tactics for YOUR business, specifically. .
[expand title=”I’m new to jewelry design. Should I wait until I’m more established?”]
Definitely not! Supercharge Your Jewelry Sales is for any designer who is not attracting the sales they desire, whether you’ve been in biz for 20 years, or if you haven’t even sold a single piece.
Actually, as a brand new designer, you’ll have the advantage of starting with a clean slate, a positive mindset, and a high level of motivation!
And if you are more established — but still not getting the consistent sales you need — you’ll adopt the habits of highly successful designers so you can focus your energy in the right place to literally Supercharge Your Sales.[/expand]
[expand title=”I barely have time to work on sales, much less take a course about it. How much time will I need to devote?”]
You probably feel pulled between responsibilities to your family or another job or other important realities of life…
But the truth is, you might never feel completely ready to invest both time and money in yourself. We promise that once you take the leap and say, “Yes!” to evolving as a designer and an entrepreneur, you’ll wish you had done it sooner.
But to give you an idea of the workload… we suggest that you spend 1-4 hours /week on the curriculum for best results.
Additionally, the “method” we’ll be teaching you is something you will be using in your business on a daily basis to help you shave hours of time doing silly things that aren’t moving the needle for you.
We do understand how busy life can get, however, wouldn't it be nice to be more productive to gain some of that precious time back to spend with your friends and family?
Plus, we’re giving you lifetime access to the course. You can study at your own pace and return to the material anytime you need a refresher![/expand]
[expand title=”Can I join anytime?”]
No. While we will probably offer the course again sometime in the future…
…this is the introductory offer. And it expires when registration closes on Friday, August 19th so don’t miss out!
[expand title=”What if I try it and it doesn’t help?”]
First of all, our curriculum outlines a proven method used by ALL successful designers to build a sales strategy that promotes consistent revenue and brand growth.
So if you put in the time and effort and implement what we teach you, you’ll start seeing results very quickly.
But you have to put in the effort…
We aren’t promising a “magic pill” solution here. If you want consistent sales, follow our program. You’ll see results.
However… we do guarantee your satisfaction. So if you aren’t impressed by the course for any reason, we offer a no-risk, money-back guarantee.
Try it out for two weeks! If you do the work (1-4 hours /week), show us your results and are still not satisfied, we’ll refund your money.
[expand title=”Just tell me… is Supercharge Your Jewelry Sales right for me?”]
Let’s do a quick quiz to see if you qualify…
- You want to follow your passion for jewelry design, but you aren’t making enough sales to sustain your business: full or part-time.
- You’re tired of people calling your business a “hobby.” It’s kind of insulting!
- Constant compliments about your jewelry keep flying in and IF those people bought, you’d be rolling in the dough.
- You’ve hit a sales plateau (or decrease) and you keep scratching your head trying to figure out why.
- Coming up with a simple business plan to follow stresses you out and feels completely overwhelming (poking your eyeballs out sounds a lot better).
- Your jewelry sales have been a bit of a (huge) disappointment + you feel defeated since you spend more on supplies than you make back in sales.
- You have a fundamental belief: I’m a “creative” and I’m never going to be any good at selling my work
Do any of those situations resonate with you?
If you said, “YES” to even one of them then this course is going to change your life and business dramatically!)
Not only did I double my sales but I TRIPLED my profits!
Shifting to CVO was huge for me! I was forced to look at my biz from a new new perspective (which really helped me find my weaknesses and highlight my strengths). Not only did I double my sales but I TRIPLED my profits!Wendy Hively, Charlie Madison Originals
I upgraded my website, and added NINE new wholesale accounts this year!
I upgraded my website, and added NINE new wholesale accounts this year – much in part to your guidance and clarity! I have big plans to hire 2 production assistants, a social media intern, a full time employee and to do my first ever trade show!
Virginia Fretto, WWW.razimusjewelry.com
Are you ready to learn the proven method that successful designers use to continually grow their business, and bring in consistent sales on a daily, weekly and monthly basis?
We want you to join us in Supercharge Your Jewelry Sales so you can:
- Finally make a comfortable, full-time income (even working part-time hours) by following your passion.
- Find perfect clarity about how you can find and connect with people who LOVE your jewelry, and actually buy.
- Spend more time your family, enjoying your friends, and living life — all while doing what you love!
Don’t wait! Click here NOW!