The 3 Biggest Reasons Your Jewelry Website
is Not Getting Consistent Sales (and What to Do Next)

Frustrated because you don’t know how to get people on your website & struggling to make sales??

Don’t cross your fingers hoping for sales anymore!


Join me for this completely FREE masterclass and figure out what might be turning buyers away! 


I’ll be teaching the simple roadmap to attract the right people, spend less time selling at shows, and double your online sales this year with a website that works!

May 16, 2018

3:00pm EST

During this 60 min training, you’ll discover:

  • Why your website might be repelling your perfect customers and sending them straight to your competitors!
  • My #1 strategy to increasing sales regardless of whether you’re technically an online shop or using your website to generate leads for wholesale or custom work.
  • Where to focus your marketing efforts so you can “set it and forget it” while consistently bringing in customers.
  • The true story of a designer who made one change to her strategy and got 10x in sales overnight without spending thousands on ads, influencers, or PR firms.
  • 3 Easy tools you can start using this weekend to generate sales & repeat customers.

Who I Am and Why You Should Listen to Me:
Hi There, I’m Tracy Matthews. I’ve been a jewelry designer for over 25 years and have sold over $7 million in jewels over the years! During this masterclass, I’m going to share with you the exact steps I took to go from “starving artist” to being a highly sought after “get on her waitlist” designer. I’m also going to share some of the massive mistakes I made that were killing my sales and marketing efforts, and what you should do instead! The good news is, it doesn’t matter if you’re a total newbie or a maker in biz for many years. If you’re seeking more consistent sales, repeat customers and the right exposure, I got your back.




From Our Students



"We did it. On the advice of Melissa we took the plunge and upped our prices in hopes of attracting our dream client and IT HAS WORKED!! Even in this incredibly slow month we now have 4 fully custom engagement ring clients on the books and another 2-3 in beginning talks. This is the part of designing that I love and am unbelievably excited! The best part? This is only the beginning." - JEANA RUSHTON,  THE FOX AND STONE


*seats are extremely limited so make sure you register now*

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