Welcome to the Masterclass
Stand Out in a Saturated Market with a Timeless Jewelry Brand
Watch the Masterclass!
When you want to learn how to grow a THRIVING online jewelry business and STAND OUT from your competitors...
is the answer.
Want to find out how to grow your jewelry brand to 6 figures and beyond?
Hi! My name is Tracy Matthews
I teach jewelry business owners like you to grow wildly successful jewelry brands. For 10 years, I’ve helped over 9000+ independent jewelry makers and designers go from inconsistent sales and barely making a profit...to consistently reaching their sales goals and building sustainable, profitable jewelry businesses.
IN THIS PROGRAM, I TAKE THE GUESSWORK OUT OF GROWING YOUR JEWELRY BUSINESS TO MEET YOUR SPECIFIC GOALS.
The reason it works is my proven framework that helps identify where you need to focus called – The DESIRED BRAND EFFECT. The result? A business with a marketing and sales system that leaves you feeling more confident, clear, and wealthy because you’re focused on the parts of your business that matter.
Hi! My name is Tracy Matthews
I teach jewelry business owners like you to grow wildly successful jewelry brands. For 10 years, I’ve helped over 9000+ independent jewelry makers and designers go from inconsistent sales and barely making a profit...to consistently reaching their sales goals and building sustainable, profitable jewelry businesses.
IN THIS PROGRAM, I TAKE THE GUESSWORK OUT OF GROWING YOUR JEWELRY BUSINESS TO MEET YOUR SPECIFIC GOALS.
The reason it works is my proven framework that helps identify where you need to focus called – The DESIRED BRAND EFFECT. The result? A business with a marketing and sales system that leaves you feeling more confident, clear, and wealthy because you’re focused on the parts of your business that matter.
Here’s how Laying the Foundation has helped some of our previous students.
I've run a 6 figure business for 17 years without investing in my own training aside from my formal BA and MA in jewelry design, so when I tried to scale my business I backslid hard, suffered massive burnout and LTF was a guiding light in my darkest business moment!
- Rickson Sharkey, Rickson Jewelry
"I am proud to say that I more than doubled my sales last year, all while balancing becoming a new mom and working only a few days a week. Although most of my sales come from my brick-and-mortar location, I also experienced a 35% increase in online sales.
Joining FTA last year was a game-changer for me. I was struggling with having too much to do and very little time to work. I wasn't sure what to focus on, and everything seemed like a top priority. FTA helped me prioritize and focus on what really mattered, and I am grateful for that."
- Paige Barbee of Paige Barbee Jewelry
"Since joining LTF in February of this year, I have been able to streamline my vision for my business, Monarch and Magpie Designs. The results are in the numbers: by mid-July, I had surpassed my TOTAL sales from the previous year! My average order value has nearly doubled this summer (without raising my prices!) And my IG followers have increased by over 40%"
- Blythe McDonald, Monarch and Magpie Designs
When your jewelry business is built without a strong brand foundation, you’ll experience slow sales, price resistance, low social media engagement, and little to no traffic on your website. It’s a LOT!
SO IF YOU’RE THINKING THAT…
Growing a jewelry business feels so overwhelming. Maybe I’m not cut out for this?
How do I turn compliments into sales and reach customers outside of my current friends and family network?
How do I find the time to grow my dream business, be there for my kids, and work my job (because I can’t quit just yet)?
The jewelry market is so saturated! Will I ever be able to make a real living with all of the competition?
I’ve teamed up with the country’s best, most established experts
to put together my one-of-a-kind flagship course…
Laying the Foundation
MY PROVEN, STEP BY STEP SYSTEM TO TURN YOUR “PASSION PROJECT” INTO A 6+ FIGURE JEWELRY BUSINESS IN JUST 15-30 MINUTES PER DAY
In this 12 Week online program, my team and I will help you build desire and demand for your jewelry brand by attracting the right exposure and, most importantly, lots and lots of buyers.
This is your literal blueprint to build your dream business that generates 5 or 6 figures in revenue per year, regardless of if you work full or part-time.
With 12 modules that are unlocked each week and individual support, just follow the process and implement each step as we tell you to.
Laying the Foundation is for YOU if you’ve felt frustrated, overwhelmed or lost trying to grow your jewelry business.
IF YOU’RE READY TO…
By the end of this program you will have....
01
SET UP A ROCK-SOLID BUSINESS FOUNDATION TO BUILD YOUR DREAM BUSINESS ON
You’ll determine or solidify the best business model for you, identify key revenue streams, and get your business financially and legally set up.
02
CREATED A BRAND THAT ATTRACTS YOUR DREAM CUSTOMERS
We’ll help you merchandise and price your products for profit. And we’ll help you develop a brand story that sets you apart. You’ll also have developed beautiful brand assets and a website that converts visitors into buyers.
03
DEVELOPED A MARKETING STRATEGY THAT SUPPORTS YOUR INDIVIDUAL GOALS
Marketing is the fuel that feeds the sales engine in your business. We’ll help you create a marketing plan and get ahead of social media posts so you’re clear on what needs to happen next for you to generate consistent sales.
04
GROWN A SOLID REPEATABLE SALES SYSTEM THAT KEEPS YOUR BUSINESS GROWING
We'll show you how to become your best salesperson and brand advocate… You’ll discover how to set up sales funnels, develop a consistent outreach strategy, and make sales every day – with our proven processes and tools.
Introducing...
The program includes a library of over 80 training
videos that can help you:
Develop a success mindset that supports your BIG goals
Identify the best business model for you
Get 100% clarity on who your dream client is
Develop your signature style and create collections that easily sell
Use our signature Desired Brand Effect™ to attract your dream client
Hone in on the perfect brand story and brand voice for your business
Create a website and messaging that gets people excited to buy
Build a business that fits your dream lifestyle
Package and price your products so that they fly off the virtual shelves
And so much more!
WE WANT YOUR SUCCESS TO BE INEVITABLE.
THAT’S WHY THIS PROGRAM INCLUDES:
The Complete LTF System
including videos, audios, slides, transcripts, and worksheets
Video Cliff
Notes
instant access to a summary of each video with your next action steps
80+ Trainings, Cheat Sheets, and Checklists
to ensure that you’re taking action on what you’re learning
Done-for-you Sales, Marketing and PR Scripts
these will save you the headache of figuring it all out the hard way!
100% Mobile-Friendly Online Access
so you can learn on the go and review the material anytime you need a refresher
Exclusive Gift #1
YOU’LL BE SUPPORTED EVERY STEP OF THE WAY WITH 3-MONTHS OF ACCESS TO OUR MENTORSHIP COMMUNITY
Valued at $595/YR
The Diamond Insiders is a private mentorship community for Laying the Foundation students and alumni designed to give you additional support as you’re working the program. We offer lots of support including group coaching, accountability, implementation support, and feedback on your business.
You'll have access to:
- Mentorship from our Flourish & Thrive "Desired Brand" Coaches.
- Weekly coaching calls and office hours to get your most pressing questions answered.
- Accountability as you implement the action steps (so you get fast results).
- Helpful feedback on your business in our private Diamond Insiders community.
- This group is so powerful that most of our students continue as members beyond the one year (at a special monthly rate offered to LTF members).
DIAMOND INSIDERS MEMBERSHIP IS USUALLY $595/YR
Exclusive Gift #2
REPLACE YOUR FRUSTRATION WITH THE INFRASTRUCTURE TO SCALE
Valued at $595
BONUS: SYSTEMS TO SCALE 101
Most creatives are a mess when it comes to systematizing their businesses. Even if they know they need systems to streamline their results, they make excuses about why they don’t do it and avoid creating them. Systems to Scale 101 is a high-impact, simple to implement graduation bonus that will help you shortcut the stress of documenting your systems (aka your way of doing things) and help you scale your efforts.
You'll have access to:
- Flourish & Thrive Systems Organizer
- The 9 Systems You Need to Scale
- Simple Systems Creation for Creatives
You’ll be so excited to remove the guesswork and finally be in a place to be 100% more creative and productive. Plus, you’ll be set up to hire a Virtual Assistant or team member if and when the time is right.
Exclusive Gift #3
Valued at $3000
BONUS: Step-by-Step Set Up Your Shopify Store Training
Having a beautifully designed website is no longer a 'nice-to-have" it's a "must-have" brand asset to build legitimacy, trust, and sales.
It's not just enough to have any old website, we always recommend Shopify since it's built for e-commerce.
If you aren't in a position to hire a professional graphic designer, you're in luck because we'll walk you step-by-step on how to build a beautiful Shopify store on a budget.
Special Bonus
If you say "YES!" today and
pay in full,
we'll throw in this amazing bonus!
Valued at $3,000
Exclusive Gift for Paying in Full: My “Emails That Sell On Auto-Pilot” System
Ever wonder how some makers and product brands are able to scale their sales so quickly. It starts with their “owned” marketing and sales funnel strategy. This is your step by step blueprint to turn your High Converting Website into a sales machine using email marketing and simple sales funnel strategies that sell on autopilot.
When you pay in full you’ll get access to high converting sales funnel training, swipe email subject lines, and a curation of examples from different types of brands across the board.
- Email Sales Funnels That Convert
- 600+ Done For You Email Subject Lines
- Email Marketing Swipe Copy
- 100+ Examples of Emails that Sell
Borrow the high converting sales strategies of jewelry and product brands with massive budgets and get your sales scaling quickly.
Here’s everything you get when you join today
Laying The Foundation
(Valued at $20,000)
Lifetime Access to the Complete 12-Week Laying the Foundation System
Video Cliff Notes
20+ Exercises, Cheat Sheets and Checklists
Done-For-You Sales, Marketing and PR Scripts
Private Classroom Environment
100% Virtual Learning via Mobile and Desktop
Bonus Module - Systems to Scale 101 Templates, Organizer, and Training ($595 Value)
Bonus Mentoring + Support via 4-Months Complimentary Access to Private Diamond Insiders Mentorship Community. ($195 Value)
Weekly Coaching + Monthly Office Hours - Get feedback on your business questions from Desired Brand Coaches and Mentors.
Unsure if LTF is for you?
Book a call with our Concierge Team to discuss if Laying the Foundation is a good fit for your business.
OR send me a text at this number 602-492-1258
LISTEN TO MORE STORIES OF
SUCCESS FROM OUR GRADUATES
"LTF actually was one of the best things I have done, because if it wasn't for Tracy, Robin, and all the great coaches they have and the tools they have, I wouldn't be here today."
Maruja Leanos
"[Laying the Foundation] helped me change my mindset about my own work, my work ethic, and showed me how to have a successful business instead of an expensive hobby."
- Lori Greenberg
Quirky and Odd
"Early on, I realized that your artistry or your unique skillset is not enough to set you apart in a marketplace that is so competitive. I have been revisiting this program time over time again in order to course correct and go to where it is that I want to go."
- Vicky Garmiri
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This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.
While we provide high-quality educational content designed to empower and educate that has helped over 8500 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.
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