Welcome to the Masterclass

Stand Out in a Saturated Market with a Timeless Jewelry Brand

Watch the Masterclass!

When you want to learn how to grow a THRIVING online jewelry business and STAND OUT from your competitors...

laying-the-foundation

is the answer.

Want to find out how to grow your jewelry brand to 6 figures and beyond?

Hi! My name is Tracy Matthews

I teach jewelry business owners like you to grow wildly successful jewelry brands. For 10 years, I’ve helped over 8500+ independent jewelry makers and designers go from inconsistent sales and barely making a profit...to consistently reaching their sales goals and building sustainable, profitable jewelry businesses.

IN THIS PROGRAM, I TAKE THE GUESSWORK OUT OF GROWING YOUR JEWELRY BUSINESS TO MEET YOUR SPECIFIC GOALS.

The reason it works is my proven framework that helps identify where you need to focus called – The DESIRED BRAND EFFECT. The result? A business with a marketing and sales system that leaves you feeling more confident, clear, and wealthy because you’re focused on the parts of your business that matter.

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Hi! My name is Tracy Matthews

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I teach jewelry business owners like you to grow wildly successful jewelry brands. For 10 years, I’ve helped over 8500+ independent jewelry makers and designers go from inconsistent sales and barely making a profit...to consistently reaching their sales goals and building sustainable, profitable jewelry businesses.

IN THIS PROGRAM, I TAKE THE GUESSWORK OUT OF GROWING YOUR JEWELRY BUSINESS TO MEET YOUR SPECIFIC GOALS.

The reason it works is my proven framework that helps identify where you need to focus called – The DESIRED BRAND EFFECT. The result? A business with a marketing and sales system that leaves you feeling more confident, clear, and wealthy because you’re focused on the parts of your business that matter.

Here’s how Laying the Foundation has helped some of our previous students.

Rickson

I've run a 6 figure business for 17 years without investing in my own training aside from my formal BA and MA in jewelry design, so when I tried to scale my business I backslid hard, suffered massive burnout and LTF was a guiding light in my darkest business moment!

- Rickson Sharkey, Rickson Jewelry

Get Lassoed

"I am proud to say that I more than doubled my sales last year, all while balancing becoming a new mom and working only a few days a week. Although most of my sales come from my brick-and-mortar location, I also experienced a 35% increase in online sales.

Joining FTA last year was a game-changer for me. I was struggling with having too much to do and very little time to work. I wasn't sure what to focus on, and everything seemed like a top priority. FTA helped me prioritize and focus on what really mattered, and I am grateful for that."

Paige Barbee of Paige Barbee Jewelry

Blythe MacDonald

"Since joining LTF in February of this year, I have been able to streamline my vision for my business, Monarch and Magpie Designs. The results are in the numbers: by mid-July, I had surpassed my TOTAL sales from the previous year! My average order value has nearly doubled this summer (without raising my prices!) And my IG followers have increased by over 40%"

- Blythe McDonald, Monarch and Magpie Designs

Unsure if LTF is for you?

Book a call with our Concierge Team to discuss if Laying the Foundation is a good fit for your business.

OR send me a text at this number 602-492-1258

When your jewelry business is built without a strong brand foundation, you’ll experience slow sales, price resistance, low social media engagement, and little to no traffic on your website. It’s a LOT!

SO IF YOU’RE THINKING THAT…

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Growing a jewelry business feels so overwhelming. Maybe I’m not cut out for this?
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How do I turn compliments into sales and reach customers outside of my current friends and family network?
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How do I find the time to grow my dream business, be there for my kids, and work my job (because I can’t quit just yet)?
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The jewelry market is so saturated! Will I ever be able to make a real living with all of the competition?

I’ve teamed up with the country’s best, most established experts
to put together my one-of-a-kind flagship course…

Laying the Foundation

MY PROVEN, STEP BY STEP SYSTEM TO TURN YOUR “PASSION PROJECT” INTO A 6+ FIGURE JEWELRY BUSINESS IN JUST 15-30 MINUTES PER DAY

In this 12 Week online program, my team and I will help you build desire and demand for your jewelry brand by attracting the right exposure and, most importantly, lots and lots of buyers.

This is your literal blueprint to build your dream business that generates 5 or 6 figures in revenue per year, regardless of if you work full or part-time.

With 12 modules that are unlocked each week and individual support, just follow the process and implement each step as we tell you to.

Laying the Foundation is for YOU if you’ve felt frustrated, overwhelmed or lost trying to grow your jewelry business.

IF YOU’RE READY TO…

HAVE PREDICTABLE SALES & INCOME FROM YOUR JEWELRY BUSINESS.

Make an actual living selling your jewelry (and have money in the savings, take your kids on vacation, and live a financially secure lifestyle).

GROW YOUR PROFIT MARGINS WITH STRATEGIES THAT SCALE.

Price your products properly, attract high paying customers, build a systematized business that is functioning efficiently, and invest your resources for growth.

BUILD SALES CONFIDENCE AND SELL OUT OF COLLECTIONS WHEN YOU LAUNCH THEM.

No more wondering how to turn compliments into sales. We’ll show you how to build a waitlist of buyers, get them to your collection launch, and attract more repeat buyers– every season.

BUILD A MULTIPLE REVENUE STREAM BUSINESS – ONLINE AND OFF.

Create a business that’s easy to manage, sustainable, and recession | life-proof – one that thrives online, in person, and/or wholesale – if that’s what you want.

FOLLOW A MARKETING STRATEGY THAT ACTUALLY WORKS.

With a proven, step-by-step system that supports your individual business goals (if your marketing isn’t getting you sales, it’s not working).

SAVE MONTHS OF PRECIOUS TIME AND SPEED UP RESULTS...

No more googling or taking notes during a masterclass that you never take action on. We’ve tested all of the strategies inside this program for you so that you can just implement what we know works.

By the end of this program you will have....

01

SET UP A ROCK-SOLID BUSINESS FOUNDATION TO BUILD YOUR DREAM BUSINESS ON

You’ll determine or solidify the best business model for you, identify key revenue streams, and get your business financially and legally set up.

02

CREATED A BRAND THAT ATTRACTS YOUR DREAM CUSTOMERS

We’ll help you merchandise and price your products for profit. And we’ll help you develop a brand story that sets you apart. You’ll also have developed beautiful brand assets and a website that converts visitors into buyers.

03

DEVELOPED A MARKETING STRATEGY THAT SUPPORTS YOUR INDIVIDUAL GOALS

Marketing is the fuel that feeds the sales engine in your business. We’ll help you create a marketing plan and get ahead of social media posts so you’re clear on what needs to happen next for you to generate consistent sales.

04

GROWN A SOLID REPEATABLE SALES SYSTEM THAT KEEPS YOUR BUSINESS GROWING

We'll show you how to become your best salesperson and brand advocate… You’ll discover how to set up sales funnels, develop a consistent outreach strategy, and make sales every day – with our proven processes and tools.

Are you ready to turn your jewelry business dreams into your daily reality?

If so, join me and thousands of other independent jewelry designers and makers by implementing the Desired Brand Effect™ in your business.

It’s time to break free of the feast-or-famine cycle, attract consistent exposure and sales, and finally hit 6-figures (and beyond).

Introducing...
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The program includes a library of over 80 training
videos
that can help you:

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Develop a success mindset that supports your BIG goals

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Identify the best business model for you

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Get 100% clarity on who your dream client is

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Develop your signature style and create collections that easily sell

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Use our signature Desired Brand Effect™ to attract your dream client

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Hone in on the perfect brand story and brand voice for your business

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Create a website and messaging that gets people excited to buy

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Build a business that fits your dream lifestyle

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Package and price your products so that they fly off the virtual shelves

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And so much more!

WHAT IS IT?

Laying the Foundation (aka LTF) is our signature 12 Week virtual program that’s designed to help you build desire and demand for your jewelry brand by attracting the right exposure and clients.

WHO’S IT FOR?

LTF is for independent jewelry designers and makers who desire to have a business that generates 5- or 6-figures in revenue per year… regardless of if you work it full-time or part-time.

WHERE DOES IT HAPPEN?

Laying the Foundation is delivered 100% online in a virtual classroom.

WHEN DOES IT START
AND END?

You will have immediate access to the program, so you can get started as soon as you enroll. You have lifetime access and can complete the modules on your own time and at your own pace.

HOW DOES IT WORK?

Each Module is delivered to you on a weekly basis. We deliver the course materials via video, audio, worksheets, tools, templates, checklists, cheat sheets, and a private Facebook community. You can implement the action items on your own time and we’ve built in implementation weeks to support you in taking action while you move through the program - because this is what will get you results. How quickly you start getting results depends on how quickly you implement the action items.

WHAT KIND OF SUPPORT IS OFFERED?

When you enroll, you’ll be invited to join our private Diamond Insiders Facebook Community where you can ask questions from our Coaches and join monthly live trainings. It’s a supportive, and tight-knit community, and our DI coaches are actively answering questions and offering support so we encourage you to join and engage.

WHY DOES IT EXIST?

We created Laying the Foundation because there’s a lot of confusion and misinformation out there about how to grow your sales in a profitable and consistent way. Most creative types are (if we’re being honest) totally clueless about where to start. This program exists so that more creatives can make a living doing what they love and putting more beauty out into the world. And so designers like you don’t have to feel trapped running a business that isn’t bringing in the kind of sales they want.

WE WANT YOUR SUCCESS TO BE INEVITABLE.
THAT’S WHY THIS PROGRAM INCLUDES:

The Complete LTF System

including videos, audios, slides, transcripts, and worksheets

Video Cliff
Notes

instant access to a summary of each video with your next action steps

80+ Trainings, Cheat Sheets, and Checklists

to ensure that you’re taking action on what you’re learning

Done-for-you Sales, Marketing and PR Scripts

these will save you the headache of figuring it all out the hard way!

100% Mobile-Friendly Online Access

so you can learn on the go and review the material anytime you need a refresher

Exclusive Gift #1

YOU’LL BE SUPPORTED EVERY STEP OF THE WAY WITH 3-MONTHS OF ACCESS TO OUR MENTORSHIP COMMUNITY
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Valued at $595/YR

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The Diamond Insiders is a private mentorship community for Laying the Foundation students and alumni designed to give you additional support as you’re working the program. We offer lots of support including group coaching, accountability, implementation support, and feedback on your business.

You'll have access to:

  • Mentorship from our Flourish & Thrive "Desired Brand" Coaches.
  • Weekly coaching calls and office hours to get your most pressing questions answered.
  • Accountability as you implement the action steps (so you get fast results).
  • Helpful feedback on your business in our private Diamond Insiders community.
  • This group is so powerful that most of our students continue as members beyond the one year (at a special monthly rate offered to LTF members).
DIAMOND INSIDERS MEMBERSHIP IS USUALLY $595/YR

Exclusive Gift #2

REPLACE YOUR FRUSTRATION WITH THE INFRASTRUCTURE TO SCALE

Valued at $595

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BONUS: SYSTEMS TO SCALE 101

Most creatives are a mess when it comes to systematizing their businesses. Even if they know they need systems to streamline their results, they make excuses about why they don’t do it and avoid creating them. Systems to Scale 101 is a high-impact, simple to implement graduation bonus that will help you shortcut the stress of documenting your systems (aka your way of doing things) and help you scale your efforts.

You'll have access to:

  • Flourish & Thrive Systems Organizer
  • The 9 Systems You Need to Scale
  • Simple Systems Creation for Creatives

You’ll be so excited to remove the guesswork and finally be in a place to be 100% more creative and productive. Plus, you’ll be set up to hire a Virtual Assistant or team member if and when the time is right.

Exclusive Gift #3

Valued at $3000

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BONUS: Step-by-Step Set Up Your Shopify Store Training

Having a beautifully designed website is no longer a 'nice-to-have" it's a "must-have" brand asset to build legitimacy, trust, and sales.

It's not just enough to have any old website, we always recommend Shopify since it's built for e-commerce.

If you aren't in a position to hire a professional graphic designer, you're in luck because we'll walk you step-by-step on how to build a beautiful Shopify store on a budget.

Special Bonus

If you say "YES!" today and
pay in full,

we'll throw in this amazing bonus!

Valued at $3,000

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Exclusive Gift for Paying in Full: My “Emails That Sell On Auto-Pilot” System

Ever wonder how some makers and product brands are able to scale their sales so quickly. It starts with their “owned” marketing and sales funnel strategy. This is your step by step blueprint to turn your High Converting Website into a sales machine using email marketing and simple sales funnel strategies that sell on autopilot.

When you pay in full you’ll get access to high converting sales funnel training, swipe email subject lines, and a curation of examples from different types of brands across the board. 

  • Email Sales Funnels That Convert
  • 600+ Done For You Email Subject Lines
  • Email Marketing Swipe Copy
  • 100+ Examples of Emails that Sell 

Borrow the high converting sales strategies of jewelry and product brands with massive budgets and get your sales scaling quickly.

Here’s everything you get when you join today

Laying The Foundation

(Valued at $20,000)

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Lifetime Access to the Complete 12-Week Laying the Foundation System 

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Video Cliff Notes

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20+ Exercises, Cheat Sheets and Checklists

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Done-For-You Sales, Marketing and PR Scripts

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Private Classroom Environment

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100% Virtual Learning via Mobile and Desktop

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Bonus Module - Systems to Scale 101 Templates, Organizer, and Training ($595 Value)

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Bonus Mentoring + Support via 4-Months Complimentary Access to Private Diamond Insiders Mentorship Community. ($195 Value)

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Weekly Coaching + Monthly Office Hours - Get feedback on your business questions from Desired Brand Coaches and Mentors.

Unsure if LTF is for you?

Book a call with our Concierge Team to discuss if Laying the Foundation is a good fit for your business.
OR send me a text at this number 602-492-1258

The Only Way To Grow is By Stepping Outside of Your Comfort Zone and Doing the Work to Make a Change!

Still got some questions?

I got you, boo!

LISTEN TO MORE STORIES OF
SUCCESS FROM OUR GRADUATES

"LTF actually was one of the best things I have done, because if it wasn't for Tracy, Robin, and all the great coaches they have and the tools they have, I wouldn't be here today."

Maruja Leanos

"[Laying the Foundation] helped me change my mindset about my own work, my work ethic, and showed me how to have a successful business instead of an expensive hobby."

- Lori Greenberg
Quirky and Odd

"Early on, I realized that your artistry or your unique skillset is not enough to set you apart in a marketplace that is so competitive. I have been revisiting this program time over time again in order to course correct and go to where it is that I want to go."

- Vicky Garmiri

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This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.

While we provide high-quality educational content designed to empower and educate that has helped over 8500 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.

All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.

We make no guarantees regarding the level of success you may experience, and we are not responsible for any of your actions. All information provided is for educational and informational purposes only. Use caution and seek the advice of qualified professionals when attempting any lifestyle change or business or financial endeavor.