Your Brilliance Factor…

You’re an “Artiste” Through and Through

The World Is Your Muse Baby

As an “Artiste”

In your mind, making jewelry is an ART form! You might be focused on bringing a bold concept to life or developing a proprietary process that you’re known for (or both).

You have a sensitive soul and "high" creative who truly believes that your calling is to make works of wearable art. Hello Smithsonian–that’s the dream.

Can I get a HECK YES!

Jewelry artist, creative genius, architect of metal objects could all be your middle names.

Creating techniques that bring your concepts to life is thrilling to you.

At the core, your passion is the art form not making or selling your jewelry.

You’ve spent your career thus far, perfecting your skill set and creating bodies of work that speak to collectors and galleries alike. Business to you sometimes comes secondary and you often wish that someone would come in to run the business side for you.

Paving a business path takes a bit more focus since you’d prefer to work on the art. At times, you might feel nervous or shy to put yourself out there and it’s awesome that you surround yourself with your biggest fans who share your accolades and accomplishments with potential buyers.

Here’s how to use your natural

“Artiste” creativity

to your benefit...

01.

CONFIDENCE IS KING (OR QUEEN)

Don’t hide behind your bench. Talk frequently about what you do.
Don’t overthink submissions to awards, galleries or PR opportunities. Keep going for what you want.
Own your concepts and techniques. People are fascinated by YOU and all you can do.
Continually work the confidence muscle and ask for the sale (don’t wait for it).
Don’t spend time being an “old dog with old tricks” – as much as you resist, the market is changing and you must adapt to grow your business.

02.

Make Sales and Marketing a Joy!

Diversify and focus on innovative sales channels.
Learn how to sell your jewelry direct to consumer on your branded website.
Build an email list and study digital marketing to connect with collectors, museums and gallery buyers online.
Leverage the power of FB Trunk shows to sell to collectors in between events to keep your cash flow steady.
Build a local audience of collectors and host VIP trunk shows.
Build a base of ambassadors to sell your jewelry in other cities and towns.
Partner with “Artistes” in other genres for collaborative events and cross promotion.

03.

Tap into Your Natural Problem Solving Chops

Look at the numbers, understand your margins, be strategic about how products are being produced to save labor costs, etc.
Put systems in place to help you grow
Set goals and milestones. Even if you don’t know how you’re going to get there, think creatively about new ways of business growth.
Don’t use the excuse, "I’m an “Artiste” – I’m not good at business."
Instead state the mantra: "My creativity is what makes me a fantastic business owner."

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Hello M’dear,

I’m Tracy Matthews!

Before we go any further, introductions are in order. I’m a visionary, jewelry designer, podcaster and mentor to designers.

I live my life for delicious food and wine, karaoke and a little world travel ...oh yeah and my 19 nieces and nephews (no joke)!

I’ve been a jewelry designer (and a creative force of nature) for over 25 years. I’m grateful to have sold millions of dollars worth of my own jewelry designs throughout my career.

It makes me happy to see others enjoying their natural talents.

I believe that success requires 3 things: the right mindset, confidence and taking little actions every day that make a big splash!