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Scale Your Jewelry Business For More Profits and More Freedom

Learn how successful jewelry owners think and act to achieve long-term, sustainable growth

Are you ready to scale the success you’ve been having? Now is the time to start getting super strategic and put systems in place so that your business can continue to grow without you actively working.

In this podcast roundup, you’ll gain insight from successful jewelry business owners on how to plan in advance, how to prepare NOW for new levels of growth, and how to pivot when things don’t go as expected.

EP359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

By Tracy Matthews

People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product.…

EP358: How to Build Your Email List Using Etsy

By Tracy Matthews

Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers…

How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

By Tracy Matthews

When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus…

5 Reasons Why Holiday Gift Guides are the Holy Grail of Jewelry PR and How You Can Tap Into Them

By Tracy Matthews

Guest post from my friend and PR pro Nora Wolf of Wolf Craft, an á la carte PR shop for creative businesses. I asked Nora…

5 Tips to Supercharge Your Online Jewelry Sales

By Tracy Matthews

1. Create an Ecommerce Website for Your Jewelry Business It doesn’t matter if you’re selling handmade jewelry, fine jewelry, custom jewelry, ceramics, or other creative…

Why Father's Day Reminds Me of The Day I Bet on Myself and My Jewelry Business

By Tracy Matthews

It was when I was trying to convince my dad that taking a job as a head designer at a $400M jewelry company was a…

How This Artisan Jewelry Maker Grew Her Business to 6 Figures by Serving Comic-Con Fans

By Tracy Matthews

“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided…

EP357: 5 Steps to More Online Sales This Summer

By Tracy Matthews

During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping…

EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews

If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can…

How They Built a Million Dollar Handmade Jewelry Business Without a Massive Team

By Tracy Matthews

Starting a handmade jewelry business is challenging and, what's more, growing it to 7 figures. But if you have proper guidance and work “on” the…

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