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Tracy Matthews

8 Simple Ways to Sell More Jewelry During the Holidays (and After!)

By Tracy Matthews / December 5, 2019

A few years ago, I got an inquiry on my website from a guy who wanted to buy a piece of jewelry for his wife. She loved sapphires and platinum and he was looking for something to commemorate…

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#228 She Hired a Virtual Assistant and Her Business Scaled – Here’s How She Did It

By Tracy Matthews / December 3, 2019

Do you ever feel like you’re trying to do everything at once? That’s not a good sign, m’dear. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up…

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#227 How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

By Tracy Matthews / November 26, 2019

I love it when a skeptical designer enrolls in our program – only to have their business totally transform! That’s exactly what happened to Peggy Houchin, the designer behind Peggy Houchin Jewelry.  Peggy came to us because in…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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#223 Don’t Keep Your Day Job with Cathy Heller

By Tracy Matthews / October 29, 2019

You’re here because you don’t want to work on building someone else’s dream, you want to build your own. But… how do you turn that dream into a reality? Allow me to introduce Cathy Heller, author, and host…

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#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews / October 22, 2019

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to…

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#221 The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

By Tracy Matthews / October 15, 2019

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews / October 4, 2019

Today, I’m going to share the story of a resilient designer who transformed her business in just one year and kept her business growing during grief. I’ve made it my mission to help struggling jewelry-preneurs scale their businesses…

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#219 Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

By Tracy Matthews / October 1, 2019

I am just beaming today, m’dear!  My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers…

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