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Posts by Tracy Matthews

Spring Trends 2019: Fashion Month Recap with Delia Folk

Following trends with your new collection is a great way to get inspired for Spring 2019.   No matter what kind of jewelry you create, you can show these trends in your designs.   It’s always fun to see how other designers are applying trends to their work!   I’m excited because Delia Folk is…

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How to Market Jewelry Online and 4x Your Sales in 4 Months!

how to market jewelry online

Today I wanted to feature a case study from a real-life jewelry designer who wanted to know how to market jewelry online. Flourish & Thrive Academy is an online jewelry business education company where we teach independent jewelry brands of all sizes how to market jewelry online. From total beginners who want to launch a…

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#175 Blockchain + Responsible Sourcing to Tell a Better Story

blockchain responsible jewelry sourcing

Blockchain isn’t just about BitCoin.   In fact, cryptocurrencies were made possible because of Blockchain technology!   So what does this have to do with the jewelry and fashion industry?   Blockchain helps give a digital papertrail of each step in the manufacturing and sourcing process of a piece of jewelry.   So this means…

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Why Responsible Jewelry Suppliers are Important Now More Than Ever

responsible jewelry suppliers

As your business grows and you start to outsource production, make sure you’re working with responsible jewelry suppliers.   The quality of vendors you partner with goes beyond just materials or aesthetic. It’s vitally important to remember, you’re legally responsible for the metal content of your jewelry.   Even a clasp at the end of…

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#172 Strengthening Your Inner Fitness with Patricia Moreno

believe in your business

Business and life are integrated in so many ways. How we feel about ourselves and what kind of lens we view business through shapes our ability to actually succeed. Working that inner confidence muscle is exactly what our guest is going to help us work through today. I hope that you’re inspired by what Patricia…

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