Tracy Matthews

EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

By Tracy Matthews / November 17, 2022

Have you ever dreamed of opening your own brick and mortar jewelry business?  This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns the family business with her sister and their…

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Tuesday Tip: The Ups and Downs of Entrepreneurship

By Tracy Matthews / November 15, 2022

I’m dropping into your earbuds this week to give you a short and sweet tip to keep you motivated and rollin’ into this holiday season like it’s nobody’s business. It’s the end of the year, and I’ve been…

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EP 373: What’s Working Now on FB and Instagram Ads For Paid Ads

By Tracy Matthews / November 2, 2022

You might be wondering what works for Facebook and Instagram advertising.  If that’s you, and if you’re not sure if you should be running paid ads, then you’re going to love today’s episode.  I interviewed Nicole Diedrich, founder…

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#312 How to Use Instagram REELS to Grow Your Business

By Tracy Matthews / August 26, 2021

When my marketing manager told me I need to post more Reels on Instagram I felt… annoyed. I felt stupid dancing on camera, and I thought that’s what you have to do (hint: it isn’t), so I kind…

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How one Jewelry Business veteran grew her online sales by 1,293% in One Year

By Tracy Matthews / August 6, 2021

Today I’d like to introduce you to Margaret Aden of Original Sin Jewelry. With 22-years in the jewelry business under her belt, Margaret Aden, of Original Sin Jewelry, creates contemporary jewelry that tells the story of her customers…

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How one Jewelry Designer Grew her online sales 197% in 1-Year

By Tracy Matthews / July 13, 2021

Today I’d like to introduce you to one of our Momentum rock stars, Meghan Boehm,  of Meghan Bo Designs. Meghan pivoted from selling almost exclusively wholesale to a beautiful balance between direct-to-consumer and wholesale in less than 2-years! …

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#304 3 Reasons Your Audience Growth Has Stalled

By Tracy Matthews / June 1, 2021

Do you ever feel like you’re putting in the work, doing everything right, and still not seeing any big changes in your business? Hitting a business plateau is the number one reason jewelry designers and makers join our…

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#302 Clearing Emotional Clutter + Getting Out of Your Own Way

By Tracy Matthews / May 18, 2021

If you feel like a mess on the inside, your business will, too. The past two years have been a huge process of personal transformation for me. Now that my 50th birthday month is here, I’ve been doing…

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#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…

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#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews / April 6, 2021

It’s 2021 and video content is king, yet so many designers and small business owners are afraid to create videos for their brand. Patrice Poltzer and I are out to change that. Let’s talk about how you can…

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