Train Your Customers to Buy From You Online


April 17 - July 21, 2023

Let's Get Started. What's Your First Name and Best Email Address?
Limited seats available!

What is the TYC Sales Accelerator?

The Train Your Customers to Buy From You Online Sales Accelerator is a 12-week done-with-you workshop that will help you 10x your high-quality website traffic, optimize your marketing funnel, and double your website sales.

The Spring and Summer events season can be a lucrative time for a jewelry or product brand. In a post-pandemic society, makers can’t rely on in-person shows and art festivals alone. Selling online is no longer a “nice to have” thing for small business owners – it’s a must have.

F&T - 7-Figure Build 2022-15
F&T TM Image

The problem is:

what worked in 2021 is no longer working like it used to. Changes with iOS, Gmail, and social media and just about everything can leave any creative founder stressed, overwhelmed, and frustrated,

That’s where we come in – to help you cut the learning curve with high-impact marketing that works now.

Why NOW?

Your customers are celebrating weddings and engagements, buying graduation gifts, or treating themselves to something special for a summer party. Makers who are not prepared for these seasonal events are often scrambling at the last minute because they didn’t spend their time planning their marketing or, even worse, building their audience and customer base.

Makers who plan and prepare RIGHT NOW are ready to sell. They have a plan to execute, their content is created in advance, and they know exactly what to offer and when. That means a higher return on their time and financial investment, bigger profit margins, and a huge spike in sales numbers.

Emily Johnson

“The year I took the TYC, my point and click online sales increased from $2K to $60K.”

- Emily Johnson, EC Design Studio

How does TYC work?

The TYC workshop is a 12-week intensive online sales accelerator.

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During the course of the 12-weeks, you’ll get…

  • Individualized Holiday Planning and Implementation Support in a Small Group Setting
  • 12-Weeks of Step-By-Step LIVE Online Sales Training + Implementation support
  • Workbooks, Templates, and Resources Accompany Each Session to Make Implementation Easy.
  • Weekly Feedback Loops and Implementation Weeks to Keep You on the Right Track and Help You Get the Work Done
  • Recordings of All Workshops, Feedback Loops, and Coaching Calls - Are Yours To Download and Keep.

You’ll also get….

  • Live, virtual coaching sessions with Lisa, Tracy, and Lauren (and our guest mentors)
  • Real Time Marketing Makeover Sessions
  • XX Pre-Recorded Bonus Trainings to work on at your own pace
  • Hand Holding + 2 Unstuck Calls (If Needed) to Keep You On Track
F&T - TYC Mockups 2-10-min

Enroll before March 31st

and get these epic 1:1 Early-Bird Bonuses:

Bonus 01

Private Strategic 90-Day Holiday Planning Session with your mentor so that you can get 1:1 feedback and planning support ($695 Value)

Bonus 02

Private Recorded Website Review so that you can optimize your website during the slower summer months ($495 Value)

Bonus 03

Save $500 off enrollment (reg $3500)

When does TYC start?

TYC starts on April 17th and ends on July 21st.

*Attendance to the live sessions is recommended but everything is recorded. You can also ask questions in advance for feedback sessions so that you never miss a beat.

Meyla Ruwin Nevra Shapiro

"Before TYC only about 7% of our business came from online sales. I feel very grateful that we did do the program, because now about 20-25% of our business coming from online and our Instagram following has increased as well."

- Meyla Ruwin (with co-founder Nevra Shapiro), Beksan Designs

Who is TYC for?

In a nutshell, the TYC is the perfect program for “action-oriented” jewelry and product brands who are willing to do the work to reach their goals. You already have regular sales online and/or off and we’re here to help you amplify and expand on what you’ve built.

3 Mistakes to Avoid Lead Magnet + TY IMG 01

So, if you make or sell jewelry (or another product) of any kind and want to…

  • Scale your existing e-commerce business and sell another 10K to 15K a month in online orders
  • Train your in-person customers to buy from you online (aka you already have a lot of in-person customers but getting them to go to your website is not happening)
  • Generate more qualified inquiries and leads from your website for your private or custom jewelry business
  • Simplify your marketing and still grow your website traffic and owned audience (no you don’t have to do everything)

Yes, this works for handmade makers, jewelry designers of any kind or genre, fine jewelers, retailers selling giftable or luxury products, and any other product maker.

Here’s the Skinny….

If you’re not already making daily sales on your website and you’ve had success selling in-person or other sales channels… TYC will help you gain a marketing edge so you can stay ahead of your competition, 2x your brand desirability, an opportunity to 6x your sales, and save 100s of hours from trying to do it alone.

This is not a program for people who are struggling to make sales at all.

If you need help with that, here’s a better program for you:

If that sounds like
a HECK, YES, I’m in….


*Join in June for Early Bird Enrollment + Bonuses!

Carol Gavhane2

"[Before TYC] I was just unsure of kind of where to start, the feeling of overwhelm was totally there. [Because of what I learned in Week 1 of the Intensive] I got to have near daily sales for the entire time I was in TYC. I had not had that before. I absolutely made my investment back and then some because of the information that I gained. I'm so grateful that I took the class and am much more confident in who I am as a business owner."

-Carol Gavhane, Asha Blooms

Train Your Customers Works!

What’s the TYC Schedule?


Orientation runs March 22nd - April 17th. During this time, you’ll get access to LIVE bonus trainings (you’ll be able to choose a day and time from the schedule that works best for you) to help you get prepared for the workshop.

Orientation Includes:

  • Strategic Planning Session
  • Success Mindset Coaching

You’re welcome to join your orientation trainings live (each training will be approximately 90 minutes), but you’ll also get access to the replay!

The TYC workshop will run from April 17th - July 21st.

Week 1:

Fast Cash Strategies That Create Cash Flow Freedom

Week 2:

The Grassroots Strategy that Bought in $36,285 in 48 Hours

Week 3:

Attract Your Audience - SMS and Email List Building Workshop

Week 4:

Implementation Week and Feedback Loop

Week 5:

Social Media and Content Planning Session

Week #6

Converting In-Person Shoppers to Online Customers

Week 7:

The High-Converting “Branded” Website That Sells

Week 8:

Implementation Week and Feedback Loop

Week 9:

Live Selling and Virtual Trunk Shows

Week 10:

Special Event Prep - Create a Promotion That Generates Cash

Week 11:

Increase Your Average Order Value Workshop

Week 12:

Implementation Week and Feedback Loop

*The schedule is subject to change at the discretion of the facilitators
and Flourish & Thrive Academy

Cindy Gentry

"When I started out 2020, I had art festivals on my list. Then COVID hit. And there went, what I thought was my revenue. But because of what I learned and implemented in TYC, my online sales improved by 177%! If it wasn't for TYC I certainly wouldn't feel as good about my business today and I'm excited about what's to come."

- Cindy Gentry, Cindy Gentry Designs
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Standalone Bonus Trainings

Emails On Autopilot: Sales Funnel + Marketing Automation Set Up

Ethically Build Your Website Audience With Etsy Customers

Direct Mail Campaigns That Cost Less That $100: How One Maker Got a 38% Conversion Rate By Rewarding Her Best Customers

Reels and Tik Tok Tutorial Training

If all this workshop does is allow you to stay ahead of your competition, make more sales, and save your precious time so you can do more of what you love, would it be worth your investment? If so…?


*Join in March for Early Bird Enrollment + Bonuses!

Meet the Leaders of the Program

Lauren shaddow

Lauren is our Program Manager at Flourish & Thrive, a Shopify Expert, and a master at online sales.. Lauren has been a jewelry designer since [insert date] and grew her sales to multi-six figures over her career using ONLY online methods. She’s an expert at Etsy to Website, digital marketing, website conversion and design, and all things online.

chelsea farmer
Lisa Elizondo
Chelsea is our Student Success Concierge at Flourish & Thrive. She jumped full-time into her jewelry business in 2009 at the height of a recession. By 2011 her sales were already hitting six figures. Her brand HorseFeathers Gifts, has been featured on FOX News, Martha Stewart, and more. Chelsea specializes in community building, creating unique marketing strategies, getting rave reviews, customer retention, and more.

mentors include

Tracy img 1
tracy matthews

Tracy has been a jewelry designer and full-time marketer for the past 25 years. Her obsession with digital marketing and core value of “always be learning (and implementing)” makes her a wonderful resource for specialty workshops and support.

Momentum - Coach Headshots_Sheri Peterson

Sheri is a certified life coach and an amazing supporter. She specializes in helping move you into action by overcoming mindset hurdles and fear that interrupts your productivity and progress. Stay on track with support from Sheri!

Momentum - Coach Headshots_Ana Maria Andricain
Ana Maria Andricain

Ana is a jewelry maker and a 6-figure business owner who has been an integral part of the Flourish & Thrive community for a long time. She’s an expert at converting in person shoppers into online customers and optimizing her website for local clientele. Her planning and execution strategies are game-changing and simple to implement.

What's the investment?


The TYC is value-priced at $3000 for the 12-week intensive with all of the individualized support and feedback. Our commitment to YOU is to make this easy to pay because you’ve made the money back during the intensive and that you have the BEST SUMMER SEASON ever.

How do I join?

Fill out this short application to apply for a seat. TYC is one of our most popular programs so we can only enroll jewelry makers who are ready to accelerate. We manually review all applications and will get back to you within 1 business day with a personalized suggestion for your business

Have more questions? Book a time to chat with our enrollment specialist.


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This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a registered trademark of FACEBOOK, INC. The testimonials and examples featured on this website are extraordinary results achieved by exceptional students and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on numerous factors, including but not limited to, their background, dedication, starting point, work ethic, and market conditions.

While we provide high-quality educational content designed to empower and educate that has helped over 8500 jewelry designers and makers, the ultimate success of any student in applying these principles is contingent upon their effort, motivation, and application of the material. The average person who purchases any "how-to" information gets little to no results (often as a result of putting in little to no effort). Your results will vary and depend on many factors, including but not limited to your experience and work ethic.

All business endeavors involve risk and require consistent effort and action. If you're not willing to accept that, please do not purchase from us at this time. When you are ready to do the work and take the risk, we'd love to help you.

We make no guarantees regarding the level of success you may experience, and we are not responsible for any of your actions. All information provided is for educational and informational purposes only. Use caution and seek the advice of qualified professionals when attempting any lifestyle change or business or financial endeavor.