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Thank you for joining the

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THE JEWELRY BUSINESS IS BOOMING 
( ... OR SO YOU’VE BEEN TOLD)

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Meanwhile...

  • You feel stuck! You’re just starting out and don’t know how to get your biz off the ground.
  • You’re sick and tired of working on a website that gets basically zero visitors and no sales.
  • People say they LOVE your jewelry all the time! Which is awesome, but you can’t seem to turn those compliments into sales outside of the “friends and family zone.”
  • You keep hearing you should differentiate yourself using a “target market” and “unique voice” but you’re still not getting consistent sales or exposure.
  • You feel overwhelmed all of the time and pulled in so many directions. You don’t know where to focus to move your business forward.
  • The idea of earning four or even five-figures a month feels nearly impossible to you.

You probably left your job (or you have one foot out the door) because you wanted to get away from all of the 9-5 madness and be on your own schedule.

You CAN make a comfortable living as a jewelry designer — but you can’t do it alone.

Here’s what the top independent jewelry brands are doing differently than you — every successful person you admire, without exception, got to the top because they received help.

Now that I have your attention, let’s start to shift
the way you see running business.

 

Of course, in our industry, the hardest part is finding the right people who are willing to share the right information in the first place.

Carefully guarding their valuable secrets to success: material distributors, outsource methods and marketing strategies, jewelry designers can be a competitive and therefore tight-lipped bunch..

We get it. Robin and I (Tracy) have both worked in this industry for over 20 years each and finding someone willing to share these types of insights is rare.

In fact, you may be wondering…

WHY ARE WE SHARING OUR SECRETS WITH YOU?

Simple! We love this industry, and we want YOU to experience all the joy it has to offer. The joy that comes from living your life from a place of creativity, passion and freedom.

We operate out of abundance and believe there’s MORE than enough to go around. When we support one another we have the opportunity to learn – to Flourish & Thrive! That’s why we’ve made community, connection and collaboration a HUGE part of this program.

 

You won’t find this level of inside information, community and support anywhere else.

If you’re ready to join nearly a thousand independent jewelry designers and makers who have created their own engaging (and profitable) jewelry brands and become our next success story allow us to introduce...

Laying the Foundation is our signature 8-week virtual program designed to teach you how to create desire and demand for your unforgettable jewelry brand with the RIGHT clients and exposure.

You’ll build a business that works for YOU, supports your dream lifestyle, and allows you to unleash your creativity in a way that gives you cash, clarity, and freedom!

Discover How to Get Your Jewelry Worn and Shared by Your Target Market.

We’ll give you the best kept secret in the jewelry industry up front…

Jewelry sells best when it’s desired.

People don’t buy jewelry out of necessity. They buy jewelry because they WANT it. They buy jewelry because it makes them feel beautiful, fashionable, unique, and gives them a story.

Selling jewelry isn’t about convincing prospects to buy; it’s about creating a burning desire to share your brand. It’s about sharing your jewelry with the world and allowing your story’s magnetic force to attract a crowd of raving advocates who become lifetime customers.

Once you’ve learned to promote desirability, everything else will fall into place.

BY TAKING LAYING THE FOUNDATION, YOU’LL MASTER HOW TO…

  • Make progress every day because you know the exact steps to take to start and grow your business fast.
  • Steadily increase your online sales because you finally know how to get traffic and turn it into customers.
  • Crack the “conversation code” and easily turn a compliment into an order without feeling pushy, salesy or completely blanking on what to say.
  • Have a list of repeat customers and consistent sales each month because you finally attract the right buyers on a regular basis.
  • Feel grounded and super focused because you’re working on generating revenue, not menial tasks.
  • Make our husband proud because you turned that “expensive hobby” into a profitable 5, 6 or 7 figure business without working 12 hours a day.

IT’S TIME TO STOP GUESSING ABOUT WHAT TO DO NEXT AND GET YOUR OWN AMAZING RESULTS LIKE THESE DESIGNERS.

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I now run a successful jewelry business that consistently makes more than 5 figures monthly.

I started FT&A with a full-time job and a jewelry-making hobby. Fast forward 9 months– after implementing the very helpful and actionable tools Tracy and Robin provided, I was making enough profit to quit my full-time job and move my production from my dining room table to my a professional design/office space. Before Laying the Foundation, I had exactly 32 paying customers. Since taking LTF, I'm over 8,000 paying customers and 34.6K followers on Instagram. I now run a successful jewelry business that consistently makes more than 5 figures monthly and best of all, I get to work doing what I love. I pinch myself every day. —MELISSA CAMILLERI, SHOPCOMPLIMENT.COM

Before taking the course I hated sales, now I feel excited to approach wholesalers and they’re saying yes after one visit!

Before taking the course, I had on my vision board "find the perfect sales person," because I hated sales so much and felt this was holding me back more than anything. Robin and Tracy gave me tools, advice, and most importantly the correct context for approaching sales in a way that feels really good and is extremely effective. Since the course, I reached out to three local stores for wholesale opportunities and two of them said yes to my line after one visit to their stores. I now feel excited, rather than dreadful, about introducing my line to potential wholesalers, and realized that *I* am that perfect sales person I was trying to manifest on my vision board. —ALLISON GEMMEL LAFRAMBOISE, PRASADAJEWELRY.COM

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Instead of spending my weekends at markets, I focused on my website and the sales ROCKED this year!

Purchasing a home and a bout with breast cancer forced me to cancel a majority of my shows last year. I am happy to say that even in light of my life changes and challenges, I ended my year within $1000 gross sales of the previous year while taking back all of my weekends. Plus, instead of spending my weekends at markets, I focused on my website and it ROCKED this year! Instead of 3 web sales a month in the $60-$100 range, I averaged 3 web sales a day in the $300-600 range during the holidays! I would have never been able to figure out all of this information so quickly on my own. —ANA MARIA ANDRICAIN, JEWELOFHAVANA.COM

YOU’LL ALSO RECEIVE ALL THE BIZ TRAINING THAT WAS LIKELY  LEFT OUT IN YOUR BFA OR DESIGN COURSES...

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  • All of the essentials of marketing your business both on and offline, the things that your jewelry making training simply didn’t cover.
  • You’ll learn how to make your competition irrelevant as you implement the lessons that show you how to stand out and be seen by your DREAM clients.
  • Leave your fear behind as you gain confidence and charge what you’re worth.
  • Map out a six month marketing strategy and remove doubt about exactly what steps you need to take to ensure you are visible and selling without feeling sleazy.
  • Finally, learn how to grow your social media following in a way that translates into clients without being constantly chained to your laptop.

HERE’S THE FULL BREAKDOWN OF WHAT’S INSIDE LAYING THE FOUNDATION COURSE CURRICULUM

WEEK 1

BUILDING DESIRE FOR YOUR UNFORGETTABLE JEWELRY BRAND

We’ll walk you through each aspect of developing a strong brand identity to create demand and desire for your brand. You’ll clarify exactly who your DREAM clients are so you can stop wasting time chasing the wrong customers and take one step closer to developing brand advocates who become customers for life. You’ll also identify your desired sharing proposition which will be the foundation for holistic, long-term growth toward your ultimate vision.

 

  • The Difference Between an Irresistible vs. Ignored Brand
  • Why Your DSP Attracts the Right People to Your Brand
  • How to Build Desire Starting With “Why?”
  • Getting to Know Your Dream Client
  • Creating Desire by Sharing Your Brand Story
  • Turning Your Brand into a Lifelong Emotional Experience
  • Your About Page: The Ultimate Dream Client Attraction Tool
  • 5 Questions to Save Yourself from Your Business
  • Choosing the Right Business Model Part 1 - Direct to Consumer, 3rd Party, and Bespoke
  • Choosing the Right Business Model Part 2 - Wholesale & Private Label
  • Setting & Achieving Goals that Support Your Vision
  • Committing to Yourself & What You Desire
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
WEEK 7
WEEK 8

EACH MODULE INCLUDES

 

The Complete LTF System
including videos, audios, slides, transcripts, and worksheets

Video Cliff Notes 
instant access to a summary of each video with your next action steps

20+ Trainings, Cheat Sheets & Checklists
to ensure that you’re taking action on what you are learning

Done-for-you Sales, Marketing and PR Scripts
these will save you the headache of figuring it all out the hard way!

100% Online Learning 
(+ mobile friendly) you can learn on the go and review the material anytime you need a refresher

PLUS, YOU'LL GET THE FOLLOWING BONUS MODULE: Mastering Social Media & Your Online Presence (a $4,995 Value)

Build A Successful Jewelry Store Without Laying a Brick with Andreea Ayers Creating an online store has become a pretty simple process. But making your store successful will require some strategic planning. Andreea Ayers will show you how to do both.

Grow Your List and Explode Your Sales Bonus Discover why your list is pure gold and an integral part to your marketing machine. Flourish & Thrive will show you how to make sure you’re doing it right.

How to Attract Instagram Followers that Actually Buy with Melissa Camilleri Instagram isn’t just a numbers game. Melissa Camilleri will show you how to attract authentic and engaged customers who actually want to PURCHASE your jewelry.

I HEART Batching: How to get a bunch of content written… all at once with Melissa Cassera Blog posts, articles, videos, social media posts, emails, and free guides… Melissa Cassera shares her strategies and shortcuts for creating them all.

YouTube Basics for Jewelry Designers

Not sure how to use video in your business? This simple YouTube training shows you practical ways to grow your business using this wildly popular search engine!

Etsy Shop Optimization Strategies with Melissa Kaiserman Etsy is a great place to sell your jewelry IF you know how to stand out from the crowd. Melissa Kaiserman will show you how.

Grow a Profitable Facebook Group with Lauren Zavlunov

Create a place for your biggest fans to connect! You can use Facebook Groups to grow your jewelry brand beyond a product and create a community that's ready & waiting for you to sell to!

Simple SEO for Jewelry Designers

Set up your website and blog the right way with these easy-to-implement SEO strategies.

IS AN INCREDIBLE VALUE

The information you receive in Laying the Foundation is the equivalent of consulting with either Robin or Tracy for 6 months. But that’s not all. You also get indispensable insight delivered directly from our hand-picked bonus speakers.

  • VALUE OF CORE PROGRAM: $12,980
  • VALUE OF BONUS INSIGHT & WISDOM: $5,490
  • VALUE OF PRIVATE IMPLEMENTATION GROUP: PRICELESS
  • TOTAL VALUE: $18,470
  • YOUR INVESTMENT: MUCH LESS!
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Are You Ready to Join
the Flourish & Thrive Tribe?

Say yes, today!

1-Payment

$995 save $205
  • THE COMPLETE LTF SYSTEM
  • VIDEO CLIFF NOTES
  • 20+ TRAININGS, CHEAT SHEETS & CHECKLISTS
  • DONE-FOR-YOU SALES, MARKETING AND PR SCRIPTS
  • 100% ONLINE LEARNING + MOBILE FRIENDLY
  • PRIVATE “CLASSROOM” ENVIRONMENT
  • 6 MONTHS ACCESS TO DIAMOND INSIDERS
  • + SAVE $205

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OUR NO OBLIGATION, LOVE IT OR
LEAVE IT GUARANTEE.

As always, we want you to be COMPLETELY SATISFIED with our Laying the Foundation course. That’s why we offer a no-risk, money-back guarantee. Try it out for three weeks! If you do the work, show us your results and you are still not satisfied, we’ll refund your money. *Must ask for refund within three weeks of course beginning.

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