Podcast

#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

Read More

#319 How Your Energy Attracts Your Reality

By Tracy Matthews / October 12, 2021

I don’t think I’m alone in saying the past couple years have spurred a tremendous amount of personal growth. Recently, I’ve had to take a look at the ways I’ve been showing up for myself and for my…

Read More

#318 Cyber Weekend Promotion Ideas

By Tracy Matthews / October 6, 2021

The biggest sales weekend of the year is almost here, are you ready? I’m talking about Black Friday through Cyber Monday. It’s a great opportunity to generate sales as a jewelry company. If you’re still not sure what…

Read More

#317 How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker

By Tracy Matthews / September 28, 2021

The online world is always changing, and as a small business owner, it can be hard to keep up. I usually try to keep the content I post here evergreen, but Apple just released iOS 15 on September…

Read More

#316 7 Irresistible Holiday Sales Strategies (No Discount Required)

By Tracy Matthews / September 23, 2021

You might think the only reason people love shopping during the holiday season is because of the discounts so many brands offer. But that stereotype is mostly informed by big box stores that can afford to severely discount…

Read More

How to Write A Clever Tagline for Your Creative Product Business

By Tracy Matthews / September 22, 2021

In just a few words, a well-written tagline can set your business apart from the crowd in a saturated ecommerce market. But how do you communicate everything your brand stands for – and convince people to whip out…

Read More

#315 Hypnotherapy and Overcoming Mental Roadblocks for Artists with Elliot Roe

By Tracy Matthews / September 16, 2021

I think we can all agree that growing a jewelry business isn’t easy. It’s part strategy, part talent, and part mindset. The last “part,” mindset, may be the thing holding you back from reaching your goals as a…

Read More

10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews / September 14, 2021

Unboxing experiences are a big deal in the eCommerce world. Small business owners who want to sell their products for premium prices need to think of creative packaging design ideas. Imagine I asked you to pick between two…

Read More

How to Photograph Jewelry and Other Products For Your Website

By Tracy Matthews / September 9, 2021

Every entrepreneur who successfully sells jewelry online knows how to take quality product photos for their website. Websites are a tool for visual communication, so the way you display your products is fundamental to increasing your online sales.…

Read More

#314 From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine

By Tracy Matthews / September 7, 2021

Knowing how to pitch your jewelry to media publications is key to establishing brand credibility. I got the inside scoop from the CEO and Editor in Chief of Bella Magazine. Vanessa Coppes began her professional journey as a…

Read More