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Podcast

#178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online?   It requires 4 things:   Strategy Resourcefulness Creativity A Can Do Attitude   Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry…

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#175 Blockchain + Responsible Sourcing to Tell a Better Story

blockchain responsible jewelry sourcing

Blockchain isn’t just about BitCoin.   In fact, cryptocurrencies were made possible because of Blockchain technology!   So what does this have to do with the jewelry and fashion industry?   Blockchain helps give a digital papertrail of each step in the manufacturing and sourcing process of a piece of jewelry.   So this means…

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