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Podcast

#221 The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

By Tracy Matthews / October 15, 2019

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different…

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…

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#219 Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

By Tracy Matthews / October 1, 2019

I am just beaming today, m’dear!  My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers…

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#218 The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them with Erin Alexander

By Tracy Matthews / September 24, 2019

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you…

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#217 How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

By Tracy Matthews / September 17, 2019

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread.…

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#216 Why Selling at Shows Might be Killing Your Business

By Tracy Matthews / September 10, 2019

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and…

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#215 Exactly What to Do, Ditch, or Delegate to Scale Your Sales

By Tracy Matthews / September 3, 2019

What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful.…

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Best of Series #3: Episode #90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

By Tracy Matthews / August 27, 2019

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way…

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Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business

By Tracy Matthews / August 20, 2019

Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?  There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo!  Most people who…

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Best of Series #1 EP84: The #1 Way to Get More Traffic to Your Jewelry Website

By Tracy Matthews / August 13, 2019

Slowly but surely, summer is winding down…  In our industry, the summer season is often one of plans and strategy.  With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales…

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