Podcast

#235 What’s Working NOW to Market and Sell Jewelry

By Tracy Matthews / January 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and…

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#234 Top Business Questions From The Metalsmith Society Answered

By Tracy Matthews / January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. Just as we’ve created a supportive space for jewelers to learn about business, Corkie Bolton has established a…

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#233 Simple Steps to Accelerate Your Sales in 2020

By Tracy Matthews / January 7, 2020

Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and…

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#232 Your Money Story & How It’s Fueling or Stifling Your Success

By Tracy Matthews / December 31, 2019

What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you – though you may not even realize it. Most people start out with negative money stories that take serious work…

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#231 Top 7 Business Lessons From 2019

By Tracy Matthews / December 24, 2019

How have you changed since the beginning of this year? 2019 has been a transformative year for me. I thought it would be a steady, average year. I had the systems in place in my business, so I…

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#230 Chicago Responsible Jewelry Conference Recap with Jess Gebauer

By Tracy Matthews / December 17, 2019

Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers…

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#229 How to Know When It’s Time to Do the Work to Ask for Help

By Tracy Matthews / December 10, 2019

There was a time when I didn’t believe that anyone knew how to grow my business better than I did.  In fact, I was so ashamed to ask for help when I was struggling, that I pretended like…

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#228 She Hired a Virtual Assistant and Her Business Scaled – Here’s How She Did It

By Tracy Matthews / December 3, 2019

Do you ever feel like you’re trying to do everything at once? That’s not a good sign, m’dear. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up…

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#227 How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

By Tracy Matthews / November 26, 2019

I love it when a skeptical designer enrolls in our program – only to have their business totally transform! That’s exactly what happened to Peggy Houchin, the designer behind Peggy Houchin Jewelry.  Peggy came to us because in…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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