Branding and Collection Development
In just a few words, a well-written tagline can set your business apart from the crowd in a saturated ecommerce market. But how do you communicate everything your brand stands for – and convince people to whip out…
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Did you build your jewelry brand on sales from in-person events? Then you probably have a lot in common with Erin Herdenreich of Betina Roza. Erin designs bright beachy jewelry for the rare brave soul. She sells her…
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Do you have a clear vision of what you want out of your business? We creatives tend to dream big – and contrary to popular belief, that’s actually a gift in business, if you know how to use…
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Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…
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Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to…
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If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…
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Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…
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I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…
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Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…
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As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to be. It’s tough these days to find buyers who will buy…
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