Your Brilliance Factor…

You’re a High-Class Hustler Who Loves to
Watch the Bling “Sing”

Commerce is your calling.

You’ve got a knack for picking up on the latest trends and you know it’s hot before it’s instafamous!


As a High Class Hustler…

You KNOW your calling in life is to make money doing something you absolutely love and in this case it’s selling jewelry!

You have an ambitious, entrepreneurial spirit so watching the numbers and challenging yourself lights you up.

You love spotting Vogues hottest trends and interpreting Pantone’s color of the year into a collection that flies off the shelves.

You’re likely a Trifecta business owner with multiple sales channels including an e-commerce store, your own brick and mortar, and multiple online and offline wholesale accounts.

Nothing makes you happier than accomplishing goals and watching your bank account grow while selling beautiful things.

Can I get a HECK YES!

Creative entrepreneur, hustler, brand builder could all be your middle names.

Your inspiration comes from what’s trending and selling now:

The runway, trends, fashion, pop culture, and off the cuff ideas...the list is endless.

Creating a vision and making it happen inspires regular happy dances...

At the core, your passion is commerce, not necessarily just designing or making jewelry. You’ve got product ideas, and you want to hire a team to help you grow your business as soon as you can.

You’ve got a natural talent to spot what’s hot in the market. It’s easy for you to cut designs that don’t sell and test new products without feeling a strong attachment either way. Your passionate about marketing and LOVE learning how to sell products online and off.


Building a profitable company aligned with your core values is your motivating factor. You might even be scaling this company to potentially sell at some point.

With practice, it’s easy for you to take on anything business related that comes your way. You’re ready and willing to learn because building someone else’s dream is definitely NOT an option.

When you need help, you seek out mentors and consultants because you don’t want to waste time trying to figure something out that’s already been done. Investing in your business is a requirement and not an option.

You’re admired by your peers and a trailblazer in the industry!

The excitement you exude is contagious! It’s easy for you to get press and partner with other brands for exposure because you can sell the win-win and know that consistent exposure is the window to growth.

Nothing makes you happier than exceeding your sales targets and reaching your vision!

You know that your purpose here is to build a mission driven business that does good while building a company that makes you proud (and money).

Here’s how to use your

High Class Hustler

Brilliance Factor to your benefit...


You’re one of the Lucky Ones

You’re a visionary baby! High Class Hustlers are in it to make their dreams come true.

Only 5% of the population are visionaries and they make up at least 95% of the jobs in the economy.

How cool is that?

With that being said, you can’t build your empire alone!

Eventually, you’ll want a right hand person aka an Integrator aka Operations Manager to help you bring your vision to life.

They’ll look at you funny sometimes. Take it in stride even if you have 1000 new ideas a month.

A few of those ideas are bound to make you hundreds of thousands of dollars.

Tap into that creative problem solving well that you are gifted with.

Get A-Players on your team as soon as possible to take work off your plate.

Use your Visionary strengths to get buy in from your team, even if it’s a team of one.

Build a business based on the values that matter to you. When you do, you’ll have a dedicated fan base that follow and buy from you wherever you go.


You love to Grow and Learn

High Class Hustlers (aka Entrepreneurs) are growth seeking beings. You’re often presented with challenges to help you learn and experience everything you need to get you to your next level of growth.

You’re a risk taker who loves to overcome obstacles.

Just like your body would adapt and strengthen if you trained for a Ninja Warrior workout, your mind is designed to overcome any business obstacle it encounters.

Because of this, you build some serious business muscles every year you’re in business.

Resilience and resourcefulness are your superpowers. Tap into them in times of need.

You believe that time is more valuable than money.

You have a hungry need to devour business books and podcasts.

You’ll find taking online courses and working with consultants are the best investment you make in your business.

Lucky you: you have a knack for creating solid shortcuts that help you grow your biz quickly.


You’re a natural

You’re a natural at many things, especially at building relationships, negotiating and networking.

A love for building relationships is in your blood. Sales become easy because you’re coming from a place of service.

Use your negotiating power to make deals, develop strategic partnerships and think outside the box (especially when startup funds are tight).

Networking is fun for you! You love expanding your network and connecting with people to talk about what you do.

When you can combine your love of relationship building, negotiating and networking – big things will start to happen.

Help out your “friends” in business and those relationships will pay off big time in the long run.

Remember to give first. Ask the new people you meet how you can help them or be of service.

When you offer exceptional value and help your colleagues out, you’ll reap great reward.

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Hello M’dear,

I’m Tracy Matthews!

Before we go any further, introductions are in order. I’m a visionary, jewelry designer, podcaster and mentor to designers.

I live my life for delicious food and wine, karaoke and a little world travel ...oh yeah and my 19 nieces and nephews (no joke)!

I’ve been a jewelry designer (and a High Class Hustler) for over 25 years. I’m grateful to have sold millions of dollars worth of my own jewelry designs throughout my career.

It makes me happy to see others enjoying their natural talents.

I believe that success requires 3 things: the right mindset, confidence and taking little actions every day that make a big splash!


Here’s what other High Class Hustlers have done to grow and scale their jewelry business:

I want to tell you the story of a designer - her name is Kate.

Kate is one of those “unemployable people” because she always wanted to do her things her way. Her father, grandfather, and her sister were all entrepreneurs and business owners.

So when she started a jewelry business, it was never a matter of going to work for someone else. It was always a matter of when she would start her own company.

Her ambition had no bounds so even though she didn’t have a business background, she just went for it even without any formal training in entrepreneurship or business.

Her decision to select a business name that had nothing to do with her name was strategic from the get go. She knew she might get bored at times and want to do something else. So she focused on a name that allowed her the potential to hire a design team or eventually sell the company.

She stepped up into the role of Visionary for her business to set the course for growth.

Eventually, she hired an integrator (or an operations manager) to help her take her vision of success to the next level. Together that team was able to attract some awesome employees who loved the vision and core values Kate set as a standard for the company.

While she loves having a jewelry company, the exciting part was growing her business and claiming new ways to market and sell her trendy, well made designs.

She trusted her inner visionary while finding the right team and her business took off. Within 7 years, she sold her business to a family friend for a HUGE payout!

Be like Kate and be the visionary of your company. Don’t doubt your brilliant ideas because your ideas are exactly what makes you money.

Next steps:

Just because you have the talents and inherent chutzpah of a Visionary Entrepreneur, make sure you set yourself up for the utmost success. You’re in this for more than just fun. You enjoy building the business, delivering an amazing product while also making money.


Your resourcefulness will serve you well:

HCH’s are super resourceful people who are highly creative in finding answers to grow their businesses. Spend at least one day a week in creative time to focus on solutions for growth by working on your business instead of in it. The answers will often come to you in interesting ways.


Invest in yourself and your business:

Your time is your most valuable asset. Smart HCH’s invest in themselves and their businesses! Hire a coach, join a mastermind group, or find a mentor/consultant who can guide your path.

Brainstorming ideas and developing ongoing business relationships is the key to fast growth and success. These business bestie friendships will become invaluable as you move further along your entrepreneurial journey.

Remember, friends and family members who aren’t entrepreneurs won’t understand your struggles. They might even give you bad advice.


You can’t build your empire alone:

Hire A-Players to your team as soon as possible! Start slowly by delegating and hiring support for low leveraged tasks first. As a visionary, find an integrator who can take your ideas and make stuff happen.

Attract A-Players by creating a hiring funnel that screens out B, C and D players. Consume business books and podcasts about hiring and motivating your team members. Books like “Who” by Geoff Smart, “Rocket Fuel” and “Traction” by Gino Wickman are a great place to start.

Empower your team! Write out the vision for their position and a detailed job description with Key Performance Indicators (KPIs) so they know how well they’re doing. Remember, it takes a village. Doing it on your own will slow down your growth!


Embrace setbacks, they’re learning experiences:

Over the course of your career you’ll have multiple setbacks that might seem devastating at the time. They might run the gamut from missing revenue targets to hiring the wrong person to the extreme - filing for Bankruptcy (and everything in between).

Use setbacks as a launchpad to improve how you run your business. It is a process of discovery, curiosity, and fuel for growth. Setbacks aren’t failures. Instead view them as your working MBA.

Always look through the lens of: How can I improve? What did I learn from this experience? What needs to change to prevent this setback from happening again?


Consider your exit strategy to scale:

Start with the end in mind. If you’re considering selling your company, consider your exit strategy up front. A friend once told me that companies or individuals will buy a business based on your way of doing things, not what you’re selling.

Whether you have an inkling to sell your company or just want to scale your business fast, you have to document YOUR way of doing things. A great resource is the the E-Myth Revisited by Michael Gerber. This book will set the stage of why you should be working ON your business instead of IN it.

Create a Standard Operating Procedures (SOP) manual on your google drive or a wiki training platform to train the people you hire. Set a system of best practices into play so there’s never a question of how things are done. Even if you never thought you wanted to sell, you want to be prepared for an offer you can’t refuse (and streamline your business along the way)!


Spend your most productive time on Revenue Generating Activities:

The former CEO of Alex and Ani turned off all distractions until noon. The first part of his day was spent working on growing the business. In 4 years, that business grew from $4 million to approx $250 million in revenue. You may or may not have revenue goals like this but experts are clear that your most valuable time should be focused on business development for scaled growth.

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